Google Analytics vs Yandex Metrica

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Google Analytics
Google Analytics

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Yandex Metrica

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Google Analytics vs Yandex Metrica: What are the differences?

What is Google Analytics? Enterprise-class web analytics. Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.

What is Yandex Metrica? A free web analytics service. It helps you get descriptive reports and record the actions of individual users, find out what people are searching for on your site, collect statistics on each ad. Direct, and keep track of conversion rates - even while offline.

Google Analytics and Yandex Metrica can be categorized as "General Analytics" tools.

Some of the features offered by Google Analytics are:

  • Analysis Tools- Google Analytics is built on a powerful, easy to use, reporting platform, so you can decide what data you want to view and customize your reports, with just a few clicks.
  • Content Analytics- Content reports help you understand which parts of your website are performing well, which pages are most popular so you can create a better experience for your customers.
  • Social Analytics- The web is a social place and Google Analytics measures success of your social media programs. You can analyze how visitors interact with sharing features on your site (like the Google +1 button) and engage with your content across social platforms.

On the other hand, Yandex Metrica provides the following key features:

  • traffic
  • audience
  • behaviour

Airbnb, Uber Technologies, and Spotify are some of the popular companies that use Google Analytics, whereas Yandex Metrica is used by Botanalytics, Zamphyr, and RANSEL.ru. Google Analytics has a broader approval, being mentioned in 18000 company stacks & 10532 developers stacks; compared to Yandex Metrica, which is listed in 10 company stacks and 6 developer stacks.

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What is Google Analytics?

Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.

What is Yandex Metrica?

It helps you get descriptive reports and record the actions of individual users, find out what people are searching for on your site, collect statistics on each ad. Direct, and keep track of conversion rates - even while offline.
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      What companies use Google Analytics?
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      What tools integrate with Google Analytics?
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        What are some alternatives to Google Analytics and Yandex Metrica?
        Mixpanel
        Mixpanel is an advanced analytics service that helps improve web and mobile applications by tracking how users interact & engage with them.
        Piwik
        Piwik is a full featured PHP MySQL software program that you download and install on your own webserver. Piwik aims to be a Free software alternative to Google Analytics, and is already used on more than 1,000,000 websites. Privacy is built-in!
        Google Tag Manager
        Tag Manager gives you the ability to add and update your own tags for conversion tracking, site analytics, remarketing, and more. There are nearly endless ways to track user behavior across your sites and apps, and the intuitive design lets you change tags whenever you want.
        Amplitude
        Amplitude provides scalable mobile analytics that helps companies leverage data to create explosive user growth. Anyone in the company can use Amplitude to pinpoint the most valuable behavioral patterns within hours.
        Heap
        Heap automatically captures every user action in your app and lets you measure it all. Clicks, taps, swipes, form submissions, page views, and more. Track events and segment users instantly. No pushing code. No waiting for data to trickle in.
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        Reviews of Google Analytics and Yandex Metrica
        Avatar of IanEdington
        Business Analyst
        Review ofGoogle AnalyticsGoogle Analytics

        Google is an amazing free tool and is extremely customizable. I use it for A/B testing (using google content experiment), Lean Analytics (measuring goals based on events), and it's new asynchronous JS has made a lot of tracking easier.

        However it takes a lot more configuration to set up cohort studies and user based analytics than other analytics platforms. It is possible to do however: http://analytics.blogspot.ca/2013/03/get-useful-insights-easier-automate.html

        If you need something free this is definitely your best option.

        How developers use Google Analytics and Yandex Metrica
        Avatar of Lawrence Cheuk
        Lawrence Cheuk uses Google AnalyticsGoogle Analytics

        I mainly use it to trace how many user using it before my site get monetized, at the age before smartphone and we only have web site, now I look at the profit rather than web page visited. As web page is not the single interface now. Android, iOS, Web. Wasting time to set up one by one. so I just simply look at revenue.

        Avatar of shridhardalavi
        shridhardalavi uses Google AnalyticsGoogle Analytics

        Google Analytics is a freemium web analytics service offered by Google that tracks and reports website traffic. Google Analytics not only lets you measure sales and conversions, but also gives you fresh insights into how visitors use your site, how they arrived on your site, and how you can keep them coming back.

        Avatar of Tim Lucas
        Tim Lucas uses Google AnalyticsGoogle Analytics

        Google Analytic is setup with user id tracking, allowing to view traffic for logged in users only, as well as custom events based on video watching and conversion goals for purchases. The Google’s autotrack plugin provides additional tracking of click events.

        Avatar of datapile
        datapile uses Google AnalyticsGoogle Analytics

        We installed Google Analytics. Can we haz data science now? We ares teh bestest analytics gurus evar!

        Nothing easier than one line of JavaScript to let Google know anything and everything about your website in exchange for some pretty dashboards and reports.

        Avatar of osu! Ripple
        osu! Ripple uses Google AnalyticsGoogle Analytics

        We use Google Analytics to see in which countries we're having most success, and in which demographics. We offer users the possibility to opt out of Google Analytics by setting the Do Not Track feature in their browser, because we want to respect user privacy.

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