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Hootsuite vs HubSpot: What are the differences?
# Introduction
When comparing Hootsuite and HubSpot, it is important to understand how their features differ to determine which platform aligns best with your specific needs.
1. **Primary Functionality**: Hootsuite is primarily focused on social media management, allowing users to schedule posts, monitor social media activity, and engage with their audience. HubSpot, on the other hand, offers a comprehensive suite of inbound marketing tools, including social media management, email marketing, content management, and CRM.
2. **Integration Capabilities**: Hootsuite offers integration with various social media platforms, allowing users to manage all their accounts in one place. HubSpot, on the other hand, seamlessly integrates with a wider range of tools and platforms beyond social media, such as analytics, advertising platforms, and customer service tools.
3. **Analytics and Reporting**: Hootsuite provides basic analytics and reporting features to track social media performance. HubSpot, however, offers more in-depth analytics and reporting capabilities, providing insights into the entire inbound marketing funnel from lead generation to customer retention.
4. **Automation and Workflow**: While both platforms offer automation features, HubSpot's automation capabilities are more robust, allowing users to create complex workflows and personalize marketing campaigns based on user behavior. Hootsuite's automation features are more focused on social media scheduling and monitoring.
5. **Pricing Structure**: Hootsuite offers tiered pricing plans based on the number of social profiles and users, making it a more affordable option for smaller businesses. HubSpot, on the other hand, has a higher starting price but includes a more comprehensive set of tools, making it a better choice for growing businesses looking for an all-in-one marketing solution.
In Summary, when choosing between Hootsuite and HubSpot, consider your specific needs in terms of social media management, marketing automation, and overall marketing strategy to determine which platform aligns best with your goals.
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What is Hootsuite?
It manages all your social media in one place. From finding prospects to serving customers, it helps you do more with your social media. The system's user interface takes the form of a dashboard, and supports social network integrations.
What is HubSpot?
Attract, convert, close and delight customers with HubSpot’s complete set of marketing tools. HubSpot all-in-one marketing software helps more than 12,000 companies in 56 countries attract leads and convert them into customers.
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What are some alternatives to Hootsuite and HubSpot?
Oktopost
Oktopost's social media management and employee advocacy platform allows enterprise B2B marketing teams to manage, monitor, and measure all of their social media activities.
Sprout Social
It is a social media management tool created to help businesses grow their social media presence. You can understand and reach your audience, engage your community and measure performance with the only all-in-one social media management platform built for connection.
Buffer
Buffer helps you manage multiple social media accounts at once. Quickly schedule content from anywhere on the web, collaborate with team members, and analyze rich statistics on how your posts perform.
Agorapulse
It is a social community and moderation tool that helps businesses manage all their social network profiles. It also comes with tools to help you gather critical data like statistics and reporting to help you gain high-quality insights, devise and execute effective social media campaigns
Tweetdeck
The most powerful Twitter tool for real-time tracking, organizing, and engagement. Reach your audiences and discover the best of Twitter.From breaking news and entertainment to sports and politics, get the full story with all the live commentary.