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  1. Stackups
  2. Business Tools
  3. Marketing Automation
  4. Marketing Automation
  5. ActiveCampaign vs HubSpot

ActiveCampaign vs HubSpot

OverviewComparisonAlternatives

Overview

HubSpot
HubSpot
Stacks11.5K
Followers6.1K
Votes88
ActiveCampaign
ActiveCampaign
Stacks228
Followers196
Votes1

ActiveCampaign vs HubSpot: What are the differences?

What is ActiveCampaign? Sales and marketing automation platform. Recognized as the leader in the marketing and sales automation for small businesses, ActiveCampaign helps over 70k growing businesses meaningfully connect and engage with their customers with personalized, intelligence-driven messages.

What is HubSpot? All the software you need to do inbound marketing. Attract, convert, close and delight customers with HubSpot’s complete set of marketing tools. HubSpot all-in-one marketing software helps more than 12,000 companies in 56 countries attract leads and convert them into customers.

ActiveCampaign and HubSpot can be categorized as "Marketing Automation" tools.

According to the StackShare community, HubSpot has a broader approval, being mentioned in 1365 company stacks & 189 developers stacks; compared to ActiveCampaign, which is listed in 11 company stacks and 5 developer stacks.

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Detailed Comparison

HubSpot
HubSpot
ActiveCampaign
ActiveCampaign

Attract, convert, close and delight customers with HubSpot’s complete set of marketing tools. HubSpot all-in-one marketing software helps more than 12,000 companies in 56 countries attract leads and convert them into customers.

Recognized as the leader in the marketing and sales automation for small businesses, ActiveCampaign helps over 70k growing businesses meaningfully connect and engage with their customers with personalized, intelligence-driven messages.

blogging, landing pages, email marketing, web analytics, social media, CRM, SEO
Contact management;Drag and Drop email designer;Conversations;Marketing Automation;Detailed Campaign Reporting;Social Media Integrations, and many 3rd party integrations;CRM;Email Marketing;Facebook Audience Integration;SMS Marketing;Webhooks;Campaigns;Segments;Deliverability
Statistics
Stacks
11.5K
Stacks
228
Followers
6.1K
Followers
196
Votes
88
Votes
1
Pros & Cons
Pros
  • 47
    Lead management
  • 20
    Automatic customer segmenting based on properties
  • 18
    Email / Blog scheduling
  • 1
    Any Franchises using Hubspot Sales CRM?
  • 1
    Scam
Pros
  • 1
    Support
  • 0
    Advanced flow builder
Integrations
Segment
Segment
Salesforce Sales Cloud
Salesforce Sales Cloud
Hipmob
Hipmob
RightSignature
RightSignature
NetSuite
NetSuite
Dropbox
Dropbox
WordPress
WordPress
Zapier
Zapier
Shopify
Shopify
Salesforce Sales Cloud
Salesforce Sales Cloud
Zendesk
Zendesk
G Suite
G Suite
Zoho CRM
Zoho CRM
Aviary
Aviary
Unbounce
Unbounce

What are some alternatives to HubSpot, ActiveCampaign?

Marketo

Marketo

Marketing automation, social campaigns, inbound marketing, sales apps, ROI reporting - all in one place.

User

User

It is the solution for big and small businesses. All modern email marketing features and more. It recognizes users from your email campaigns and in this way, each user is automatically logged to chat.

Leadmi

Leadmi

Leadmi.io is a new age marketing automation platform which enables businesses to manage social media platforms and generate highly accurate leads leveraging social media activity and buyer persona. 

SendinBlue

SendinBlue

It is a digital marketing toolbox that's built to scale and adapt with you as you grow. You can save time and boost performance by automating your segmentation and marketing messages.

Mautic

Mautic

It is an open marketing software platform that provides you with the greatest level of integration and deep audience intelligence, enabling you to make more meaningful customer connections. It Connects all your digital properties & channels into a seamless customer experience.

erxes

erxes

It helps you attract and engage more customers while giving you high lead conversion. With erxes, all your marketing, sales and customer service tools are merged into one platform for greater output. Replace Hubspot with the mission and community-driven ecosystem. erxes replaces 3-5 apps that all charge tier features, contact size, and limited use.

Fragmatic

Fragmatic

Fragmatic is an AI-assisted web-personalization platform that turns visitor data into real-time experiences—measurable, explainable, and marketer-controlled

Publish Relay

Publish Relay

PublishRelay automatically syncs your WordPress posts to Medium while preserving canonical links so your original site keeps full SEO credit. It runs in the background after setup, keeping formatting intact for headings, images, and code blocks. Built for writers and teams who want distribution without manual copy-paste or SEO risk.

SocialEdge

SocialEdge

Aus Bühl verbessert dein Google-Maps-Ranking automatisch. Ein echtes Team, keine Agentur – wir arbeiten im Hintergrund, während du dich auf dein Geschäft konzentrierst.

FB Group Bulk Poster

FB Group Bulk Poster

FB Group Bulk Poster lets you post to multiple Facebook groups at once, schedule content, automate group workflows, and use Spintax variations. A fast, lightweight Chrome extension used by marketers, business owners, and creators to save hours every day.

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