ActiveCampaign vs Sailthru: What are the differences?

ActiveCampaign: Sales and marketing automation platform. Recognized as the leader in the marketing and sales automation for small businesses, ActiveCampaign helps over 70k growing businesses meaningfully connect and engage with their customers with personalized, intelligence-driven messages; Sailthru: The platform for customer insights and personalized communication. Sailthru is the only company that provides fully automated, 1:1 email and onsite recommendations using a unique behavioral targeting platform. We help brands cut through the clutter and build trust with their customers by recognizing and acting upon their individual interests.

ActiveCampaign and Sailthru can be primarily classified as "Marketing Automation" tools.

Some of the features offered by ActiveCampaign are:

• Contact management
• Drag and Drop email designer
• Conversations

On the other hand, Sailthru provides the following key features:

• Analyze behavior, interests, and preferences.
• Generate unique data profiles.
• Automatically personalize every communication, in real time.