ActiveCampaign vs Marketo: What are the differences?
ActiveCampaign: Sales and marketing automation platform. Recognized as the leader in the marketing and sales automation for small businesses, ActiveCampaign helps over 70k growing businesses meaningfully connect and engage with their customers with personalized, intelligence-driven messages; Marketo: Helping marketers master the art and science of digital marketing. Marketing automation, social campaigns, inbound marketing, sales apps, ROI reporting - all in one place.
ActiveCampaign and Marketo can be primarily classified as "Marketing Automation" tools.
Some of the features offered by ActiveCampaign are:
- Contact management
- Drag and Drop email designer
On the other hand, Marketo provides the following key features:
- Email- Build relationships with highly personalized email and nurture campaigns
- Automation- Do more with less by automating marketing and sales activities
- Inbound- Attract more prospects through engaging content and SEO/SEM optimization
According to the StackShare community, Marketo has a broader approval, being mentioned in 793 company stacks & 29 developers stacks; compared to ActiveCampaign, which is listed in 11 company stacks and 4 developer stacks.