Marketo
Marketo

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Sailthru
Sailthru

14
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0
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Marketo vs Sailthru: What are the differences?

Developers describe Marketo as "Helping marketers master the art and science of digital marketing". Marketing automation, social campaigns, inbound marketing, sales apps, ROI reporting - all in one place. On the other hand, Sailthru is detailed as "The platform for customer insights and personalized communication". Sailthru is the only company that provides fully automated, 1:1 email and onsite recommendations using a unique behavioral targeting platform. We help brands cut through the clutter and build trust with their customers by recognizing and acting upon their individual interests.

Marketo and Sailthru can be categorized as "Marketing Automation" tools.

Some of the features offered by Marketo are:

  • Email- Build relationships with highly personalized email and nurture campaigns
  • Automation- Do more with less by automating marketing and sales activities
  • Inbound- Attract more prospects through engaging content and SEO/SEM optimization

On the other hand, Sailthru provides the following key features:

  • Analyze behavior, interests, and preferences.
  • Generate unique data profiles.
  • Automatically personalize every communication, in real time.
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What is Marketo?

Marketing automation, social campaigns, inbound marketing, sales apps, ROI reporting - all in one place.

What is Sailthru?

Sailthru is the only company that provides fully automated, 1:1 email and onsite recommendations using a unique behavioral targeting platform. We help brands cut through the clutter and build trust with their customers by recognizing and acting upon their individual interests.

Want advice about which of these to choose?Ask the StackShare community!

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          What are some alternatives to Marketo and Sailthru?
          HubSpot
          Attract, convert, close and delight customers with HubSpot’s complete set of marketing tools. HubSpot all-in-one marketing software helps more than 12,000 companies in 56 countries attract leads and convert them into customers.
          Mautic
          It is an open marketing software platform that provides you with the greatest level of integration and deep audience intelligence, enabling you to make more meaningful customer connections. It Connects all your digital properties & channels into a seamless customer experience.
          ActiveCampaign
          Recognized as the leader in the marketing and sales automation for small businesses, ActiveCampaign helps over 70k growing businesses meaningfully connect and engage with their customers with personalized, intelligence-driven messages.
          Contact Lab
          Itis a digital direct marketing company providing solutions for newsletter monitoring and other web-based communications and contact strategies.
          Salesforce Marketing Cloud
          Email marketing automation connects interactions from any channel or device, and combines customer data and behaviors to create real-time relevant communications.
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