Need advice about which tool to choose?Ask the StackShare community!

Marketo

1.7K
336
+ 1
15
Sailthru

17
14
+ 1
0
Add tool

Marketo vs Sailthru: What are the differences?

Developers describe Marketo as "Helping marketers master the art and science of digital marketing". Marketing automation, social campaigns, inbound marketing, sales apps, ROI reporting - all in one place. On the other hand, Sailthru is detailed as "The platform for customer insights and personalized communication". Sailthru is the only company that provides fully automated, 1:1 email and onsite recommendations using a unique behavioral targeting platform. We help brands cut through the clutter and build trust with their customers by recognizing and acting upon their individual interests.

Marketo and Sailthru can be categorized as "Marketing Automation" tools.

Some of the features offered by Marketo are:

  • Email- Build relationships with highly personalized email and nurture campaigns
  • Automation- Do more with less by automating marketing and sales activities
  • Inbound- Attract more prospects through engaging content and SEO/SEM optimization

On the other hand, Sailthru provides the following key features:

  • Analyze behavior, interests, and preferences.
  • Generate unique data profiles.
  • Automatically personalize every communication, in real time.
Get Advice from developers at your company using StackShare Enterprise. Sign up for StackShare Enterprise.
Learn More
Pros of Marketo
Pros of Sailthru
  • 9
    Salesforce.com integration
  • 6
    Complex automation
    Be the first to leave a pro

    Sign up to add or upvote prosMake informed product decisions

    What is Marketo?

    Marketing automation, social campaigns, inbound marketing, sales apps, ROI reporting - all in one place.

    What is Sailthru?

    Sailthru is the only company that provides fully automated, 1:1 email and onsite recommendations using a unique behavioral targeting platform. We help brands cut through the clutter and build trust with their customers by recognizing and acting upon their individual interests.

    Need advice about which tool to choose?Ask the StackShare community!

    What companies use Marketo?
    What companies use Sailthru?
    See which teams inside your own company are using Marketo or Sailthru.
    Sign up for StackShare EnterpriseLearn More

    Sign up to get full access to all the companiesMake informed product decisions

    What tools integrate with Marketo?
    What tools integrate with Sailthru?

    Sign up to get full access to all the tool integrationsMake informed product decisions

    Blog Posts

    Jul 2 2019 at 9:34PM

    Segment

    Google AnalyticsAmazon S3New Relic+25
    10
    6360
    What are some alternatives to Marketo and Sailthru?
    HubSpot
    Attract, convert, close and delight customers with HubSpot’s complete set of marketing tools. HubSpot all-in-one marketing software helps more than 12,000 companies in 56 countries attract leads and convert them into customers.
    Pardot
    It is a software as a service (SaaS) marketing automation platform offering email automation, targeted email campaigns and lead management for B2B sales and marketing organizations. It provides a full solution that helps marketers create meaningful connections, generate more pipeline, and empower sales to close more deals.
    Eloqua
    Successful demand generation, email marketing, and lead management engagement hinge on a modern platform and strategy aligned to buyer needs across all phases and channels of the buying process
    Mailchimp
    MailChimp helps you design email newsletters, share them on social networks, integrate with services you already use, and track your results. It's like your own personal publishing platform.
    ActiveCampaign
    Recognized as the leader in the marketing and sales automation for small businesses, ActiveCampaign helps over 70k growing businesses meaningfully connect and engage with their customers with personalized, intelligence-driven messages.
    See all alternatives