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HubSpot vs Marketo: What are the differences?

Developers describe HubSpot as "All the software you need to do inbound marketing". Attract, convert, close and delight customers with HubSpot’s complete set of marketing tools. HubSpot all-in-one marketing software helps more than 12,000 companies in 56 countries attract leads and convert them into customers. On the other hand, Marketo is detailed as "Helping marketers master the art and science of digital marketing". Marketing automation, social campaigns, inbound marketing, sales apps, ROI reporting - all in one place.

HubSpot and Marketo belong to "Marketing Automation" category of the tech stack.

"Lead management" is the primary reason why developers consider HubSpot over the competitors, whereas "Salesforce.com integration" was stated as the key factor in picking Marketo.

Trello, Accenture, and Docplanner are some of the popular companies that use HubSpot, whereas Marketo is used by Heroku, CircleCI, and Hootsuite. HubSpot has a broader approval, being mentioned in 1365 company stacks & 189 developers stacks; compared to Marketo, which is listed in 793 company stacks and 30 developer stacks.

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What is HubSpot?

Attract, convert, close and delight customers with HubSpot’s complete set of marketing tools. HubSpot all-in-one marketing software helps more than 12,000 companies in 56 countries attract leads and convert them into customers.

What is Marketo?

Marketing automation, social campaigns, inbound marketing, sales apps, ROI reporting - all in one place.

Want advice about which of these to choose?Ask the StackShare community!

Why do developers choose HubSpot?
Why do developers choose Marketo?
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What are the cons of using Marketo?
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      What are some alternatives to HubSpot and Marketo?
      WordPress
      The core software is built by hundreds of community volunteers, and when you’re ready for more there are thousands of plugins and themes available to transform your site into almost anything you can imagine. Over 60 million people have chosen WordPress to power the place on the web they call “home” — we’d love you to join the family.
      Mailchimp
      MailChimp helps you design email newsletters, share them on social networks, integrate with services you already use, and track your results. It's like your own personal publishing platform.
      Google Analytics
      Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.
      Calendly
      Spend 1 minute telling Calendly your availability preferences. Share your personal Calendly page with clients, colleagues, students, etc. Invitees visit your Calendly page to pick an acceptable time, and event is added to your calendar.
      Insightly
      With integrations to Google Apps, Office 365, MailChimp, and major social media sites; great mobile apps for tablets and smart phones; and easy access to a REST API for custom integration, Insightly is the leading small business CRM.
      See all alternatives
      Decisions about HubSpot and Marketo
      No stack decisions found
      Interest over time
      Reviews of HubSpot and Marketo
      No reviews found
      How developers use HubSpot and Marketo
      Avatar of Giant Swarm
      Giant Swarm uses HubSpotHubSpot

      We use hubspot for visitor tracking. Also, when visitors fill in a form on our site, the data usually lands in HubSpot.

      Avatar of Macronimous Web Solutions Pvt Ltd
      Macronimous Web Solutions Pvt Ltd uses HubSpotHubSpot

      We help your business with Hubspot Content Optimization System

      Avatar of Vaultize
      Vaultize uses HubSpotHubSpot

      Website analytics, lead management and marketing automation.

      Avatar of Domiplay
      Domiplay uses HubSpotHubSpot

      Relación con los leads y clientes.

      Avatar of Tushar Chatterjee
      Tushar Chatterjee uses HubSpotHubSpot

      for marketing automation

      How much does HubSpot cost?
      How much does Marketo cost?