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HubSpot

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HubSpot vs Marketo: What are the differences?

Developers describe HubSpot as "All the software you need to do inbound marketing". Attract, convert, close and delight customers with HubSpot’s complete set of marketing tools. HubSpot all-in-one marketing software helps more than 12,000 companies in 56 countries attract leads and convert them into customers. On the other hand, Marketo is detailed as "Helping marketers master the art and science of digital marketing". Marketing automation, social campaigns, inbound marketing, sales apps, ROI reporting - all in one place.

HubSpot and Marketo belong to "Marketing Automation" category of the tech stack.

"Lead management" is the primary reason why developers consider HubSpot over the competitors, whereas "Salesforce.com integration" was stated as the key factor in picking Marketo.

Trello, Accenture, and Docplanner are some of the popular companies that use HubSpot, whereas Marketo is used by Heroku, CircleCI, and Hootsuite. HubSpot has a broader approval, being mentioned in 1365 company stacks & 189 developers stacks; compared to Marketo, which is listed in 793 company stacks and 30 developer stacks.

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Pros of HubSpot
Pros of Marketo
  • 41
    Lead management
  • 18
    Automatic customer segmenting based on properties
  • 16
    Email / Blog scheduling
  • 8
    Salesforce.com integration
  • 5
    Complex automation

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What is HubSpot?

Attract, convert, close and delight customers with HubSpot’s complete set of marketing tools. HubSpot all-in-one marketing software helps more than 12,000 companies in 56 countries attract leads and convert them into customers.

What is Marketo?

Marketing automation, social campaigns, inbound marketing, sales apps, ROI reporting - all in one place.

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What companies use HubSpot?
What companies use Marketo?
See which teams inside your own company are using HubSpot or Marketo.
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What tools integrate with HubSpot?
What tools integrate with Marketo?

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Blog Posts

Jul 2 2019 at 9:34PM

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What are some alternatives to HubSpot and Marketo?
WordPress
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Mailchimp
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Google Analytics
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Calendly
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Insightly
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