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  1. Stackups
  2. Business Tools
  3. Marketing Automation
  4. Marketing Automation
  5. IFTTT vs Marketo

IFTTT vs Marketo

OverviewComparisonAlternatives

Overview

Marketo
Marketo
Stacks1.7K
Followers369
Votes16
IFTTT
IFTTT
Stacks298
Followers289
Votes72

IFTTT vs Marketo: What are the differences?

Developers describe IFTTT as "Put the internet to work for you". Create powerful connections with one simple statement: if this then that. For example: "Backup my contacts to a Google Spreadsheet". On the other hand, Marketo is detailed as "Helping marketers master the art and science of digital marketing". Marketing automation, social campaigns, inbound marketing, sales apps, ROI reporting - all in one place.

IFTTT and Marketo are primarily classified as "Web Service Automation" and "Marketing Automation" tools respectively.

"Lots of integrations" is the primary reason why developers consider IFTTT over the competitors, whereas "Salesforce.com integration" was stated as the key factor in picking Marketo.

Heroku, CircleCI, and Hootsuite are some of the popular companies that use Marketo, whereas IFTTT is used by esa, Flat, and All3DP. Marketo has a broader approval, being mentioned in 793 company stacks & 30 developers stacks; compared to IFTTT, which is listed in 31 company stacks and 34 developer stacks.

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Detailed Comparison

Marketo
Marketo
IFTTT
IFTTT

Marketing automation, social campaigns, inbound marketing, sales apps, ROI reporting - all in one place.

It helps you connect all of your different apps and devices. You can enable your apps and devices to work together to do specific things they couldn't do otherwise.

Email- Build relationships with highly personalized email and nurture campaigns;Automation- Do more with less by automating marketing and sales activities;Inbound- Attract more prospects through engaging content and SEO/SEM optimization;Social- Amplify reach across all channels with integrated social sharing, engagement and promotion;Lead Management- Acquire, segment, score, nurture and recycle leads - pass them to sales when they’re win-ready;Events- Completely automate marketing programs for webinars and tradeshows;Landing Pages & Forms- Create landing pages and forms, rich with social elements, using simple drag-and-drop;Sales Intelligence- Improve sales effectiveness through real-time lead intelligence delivered through the CRM;Analytics- Clearly demostrate ROI of marketing programs through highly visual closed-loop reporting
Solutions by industry; Built for creators and makers; Customize with queries and code
Statistics
Stacks
1.7K
Stacks
298
Followers
369
Followers
289
Votes
16
Votes
72
Pros & Cons
Pros
  • 10
    Salesforce.com integration
  • 6
    Complex automation
Pros
  • 21
    Lots of integrations
  • 17
    Free
  • 12
    Automates manual tasks
  • 11
    Life automation
  • 7
    Internet of things
Integrations
Twilio
Twilio
Optimizely
Optimizely
Trello
Trello
Slack
Slack
Segment
Segment
Salesforce Sales Cloud
Salesforce Sales Cloud
Shopify
Shopify
Google Tag Manager
Google Tag Manager
Unbounce
Unbounce
Wistia
Wistia
No integrations available

What are some alternatives to Marketo, IFTTT?

Zapier

Zapier

Zapier is for busy people who know their time is better spent selling, marketing, or coding. Instead of wasting valuable time coming up with complicated systems - you can use Zapier to automate the web services you and your team are already using on a daily basis.

HubSpot

HubSpot

Attract, convert, close and delight customers with HubSpot’s complete set of marketing tools. HubSpot all-in-one marketing software helps more than 12,000 companies in 56 countries attract leads and convert them into customers.

n8n

n8n

It is a free node based Workflow Automation Tool. Easily automate tasks accross different services. Synchronise data between different apps/databases.

Ghost Inspector

Ghost Inspector

It lets you create and manage UI tests that check specific functionality in your website or application. We execute these automated browser tests continuously from the cloud and alert you if anything breaks.

Integromat

Integromat

It is an easy to use, powerful tool with unique features for automating manual processes. Connect your favorite apps, services and devices with each other without having any programming skills.

User

User

It is the solution for big and small businesses. All modern email marketing features and more. It recognizes users from your email campaigns and in this way, each user is automatically logged to chat.

Leadmi

Leadmi

Leadmi.io is a new age marketing automation platform which enables businesses to manage social media platforms and generate highly accurate leads leveraging social media activity and buyer persona. 

SendinBlue

SendinBlue

It is a digital marketing toolbox that's built to scale and adapt with you as you grow. You can save time and boost performance by automating your segmentation and marketing messages.

Actionsflow

Actionsflow

It helps you to automate workflows, it's a free IFTTT/Zapier alternative for developers. With this tool, you can connect your favorite apps, data, and APIs, receive notifications of actions as they occur, sync files, collect data, and more.

Mautic

Mautic

It is an open marketing software platform that provides you with the greatest level of integration and deep audience intelligence, enabling you to make more meaningful customer connections. It Connects all your digital properties & channels into a seamless customer experience.

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