MailChimp vs Mailjet: What are the differences?

Introduction

This markdown code provides a comparison between MailChimp and Mailjet, outlining their key differences.

1. Pricing model: MailChimp offers a free plan that allows users to send emails to up to 2,500 subscribers, while Mailjet offers a free plan that allows users to send up to 6,000 emails per month. Mailjet's paid plans are generally more affordable and flexible compared to MailChimp's tiered pricing structure.

2. Email deliverability: Mailjet has a reputation for excellent email deliverability due to its strong relationships with Internet Service Providers (ISPs). On the other hand, MailChimp has faced deliverability issues in the past due to a higher number of spam complaints.

3. Segmentation and targeting: MailChimp provides basic segmentation options, allowing users to target contacts based on certain criteria. Mailjet, on the other hand, offers more advanced segmentation capabilities, enabling users to create highly targeted campaigns based on various attributes and behaviors.

4. Automation features: MailChimp offers a robust automation platform, allowing users to create automated email workflows triggered by specific actions or events. Mailjet also provides automation features, but they are not as extensive or user-friendly compared to MailChimp.

5. Transactional email capabilities: Mailjet specializes in sending transactional emails, such as order confirmations and password resets, through its dedicated infrastructure. While MailChimp supports transactional emails through its Mandrill add-on, Mailjet offers a more seamless and integrated solution for transactional emails.

6. Customer support: MailChimp provides customer support through email and live chat, with priority support available for paid users. Mailjet offers 24/7 customer support through an online ticket system, with priority support provided for users on higher-tier plans.

In summary, MailChimp and Mailjet differ in terms of pricing model, email deliverability, segmentation and targeting capabilities, automation features, transactional email capabilities, and customer support.