MailChimp vs Mautic: What are the differences?
What is MailChimp? Easy email newsletters. MailChimp helps you design email newsletters, share them on social networks, integrate with services you already use, and track your results. It's like your own personal publishing platform.
What is Mautic? An Open-Source Marketing Automation Project. It is an open marketing software platform that provides you with the greatest level of integration and deep audience intelligence, enabling you to make more meaningful customer connections. It Connects all your digital properties & channels into a seamless customer experience.
MailChimp can be classified as a tool in the "Email Marketing" category, while Mautic is grouped under "Marketing Automation".
According to the StackShare community, MailChimp has a broader approval, being mentioned in 1667 company stacks & 670 developers stacks; compared to Mautic, which is listed in 12 company stacks and 4 developer stacks.
What is Mailchimp?
What is Mautic?
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I have been using MailChimp and I found it the best choice for Newsletter and building email templates.
The only annoying part as a developer is when I started using their API through mandrill, The API itself work perfect, but the issue is in the templates.
I start by creating a template in Mailchimp then submit it to mandrill (this gives me the impression that API is a second citizen in mailchimp, but not a big deal, it works) then I update the template code through Mandrill and here start the problem because you loose the Sync between MailChimp and Mandrill. Mandrill has a very poor template editor and you can't Sync it back to MailChimp to use their greate template editor.
Everything else is great.
At zerotoherojs.com there are two kinds of mailing that I send.
- Important system emails.
- News and updates.
I send the important emails using Mailgun, and news and updates using MailChimp.
For managing your mailing list, and sending occasional newsletters, MailChimp is the best.
MailChimp is used to provision our newsletters to our customers. To outsource the Email traffic its a good choice for the quality and services they provide.
Top-of-funnel email campaigns. Email communication with people who exist outside of our core automated systems (aka outside of our digital journey).
We use MailChimp for collecting signups on landing pages, our main app, for drip campaigns, and to send updates to users.