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Mailgun vs SendinBlue: What are the differences?

Mailgun: The Email Service for Developers. Mailgun is a set of powerful APIs that allow you to send, receive, track and store email effortlessly; SendinBlue: Marketing campaigns, transactional messaging and marketing automation. It is a digital marketing toolbox that's built to scale and adapt with you as you grow. You can save time and boost performance by automating your segmentation and marketing messages.

Mailgun and SendinBlue are primarily classified as "Transactional Email" and "Email Marketing" tools respectively.

Some of the features offered by Mailgun are:

  • Optimized Queue
  • Scheduled Delivery
  • MIME Assembly

On the other hand, SendinBlue provides the following key features:

  • Easy to use
  • Email & Phone Support
  • Rock Solid Platform
Advice on Mailgun and SendinBlue

For transactional emails, notifications, reminders, etc, I want to make it so writers/designers can set up the emails and maintain them, and then dynamically insert fields, that I then replace when actually sending the mail from code.

I think the ability to use a basic layout template across individual email templates would make things a lot easier (think header, footer, standard typography, etc).

What is best for this? Why would you prefer Mailgun, SendGrid, Mandrill or something else?

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Replies (4)
Justini Powell
Lead Developer at Watermark Community Church | 4 upvotes 路 21.9K views
Recommends
Twilio SendGrid

If you need your emails to be sent in a time-sensitive manner, I'd recommend SendGrid. We were using Mailgun and the lag because they aren't "transactional" in nature caused issues for us. SendGrid also has the ability to do dynamic templates and bulk send from their API. I don't know that they have the shared layout ability you mentioned, though.

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Mika Henriksson
Coder at mhenrixon Consulting | 4 upvotes 路 21.9K views
Recommends
Postmark

The only transactional email service that I've been able to stomach is Postmark! It is by far the easiest (and quickest to get feedback from) service that I have come across. While drowning in attempts to debug Mandril, Mailgun and others I get quick feedback from Postmark in what I need to do.

Postmark for the win!

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Vit Ulicny
Recommends
Mandrill

We are using more extensively Mandrill.

It is a ok tool, which gives you the power for emailing with nice set of features.

The templates editing and management is a bit tricky, but this is mostly related to email templates in general, which are hard to create and maintain.

I do not think you can share the parts of the templates. You can have your predefined templates with possibility to insert dynamic content.

They provide a limited possibility to preview and test your templates.

The template editor is text only. For the better editors checkout http://topol.io or https://mosaico.io

Unfortunately, I do not have experience with the other tools and possibilities to manage templates.

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Aric Fedida
Founder, CTO at ASK Technologies Inc | 1 upvotes 路 21.6K views
Recommends
Twilio SendGrid

At this stage, all of the tools you mentioned do email delivery pretty well. They all support email templates as well. Here are some considerations:

  1. Twilio owns SendGrid. If you're an existing Twilio customer, in my opinion that's a good reason to use SendGrid over the other solutions. The APIs are solid, and Twilio has excellent developer tools that allow you to create interesting automations (which is important for scaling).
  2. Mandrill was created by MailChimp, who have massive experience with email delivery and specifically with emailing beautiful email templates.
  3. Mailgun is a tool on its own. Like the other two, it supports mail templates and is built to be controlled almost exclusively via APIs.

SendGrid and Mandrill have pretty nice WYSIWIG template editors as part of their platform. Not so sure about Mailgun.

So for me the considerations would be: 1. How easy is it for you to integrate with their API? How complete is their API in terms of your own specific needs? 2. Prices: Which one works best for my budget? 3. Am I OK with editing the templates elsewhere (or even by hand), and then pasting the code into Mailgun? Or do I want the comfort of Mandrill or Sendgrid with their WYSIWYG editors?

Personally I'd go with Twilio, simply because it's such a massive ecosystem they are less likely to go bankrupt, and their APIs are rock solid.

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View all (4)
Decisions about Mailgun and SendinBlue
Migrated
from
Mailgun
to
Postmark
at

While building our authentication system, we originally picked Mailgun. However, emails took minutes to arrive and some of them didn't get delivered - or got delivered to spam.

We started looking for a new provider, and settled on Postmark. We love that they track time-to-inbox, it makes me feel they really care about going above and beyond to provide a good service.

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Pros of Mailgun
Pros of SendinBlue
  • 179
    Quick email integration
  • 149
    Free plan
  • 91
    Easy setup
  • 67
    Ridiculously reliable
  • 54
    Extensive apis
  • 29
    Great for parsing inbound emails
  • 25
    Nice UI
  • 23
    Developer-centric
  • 15
    Excellent customer support
  • 12
    Heroku Add-on
  • 4
    Easy to view logs of sent emails
  • 3
    Email mailbox management for developers
  • 2
    Great customer support, love rackspace
  • 2
    Great documentation
  • 1
    Great PHP library
  • 1
    Better than sendgrid not ask too many question
  • 1
    French product

Sign up to add or upvote prosMake informed product decisions

Cons of Mailgun
Cons of SendinBlue
  • 2
    Cost
  • 2
    No HTTPS tracking links supported
  • 1
    Emails go to spam due to blacklisted IP's of mailgun
  • 1
    Cannot create multiple api keys
    Be the first to leave a con

    Sign up to add or upvote consMake informed product decisions

    What is Mailgun?

    Mailgun is a set of powerful APIs that allow you to send, receive, track and store email effortlessly.

    What is SendinBlue?

    It is a digital marketing toolbox that's built to scale and adapt with you as you grow. You can save time and boost performance by automating your segmentation and marketing messages.

    Need advice about which tool to choose?Ask the StackShare community!

    What companies use Mailgun?
    What companies use SendinBlue?
    See which teams inside your own company are using Mailgun or SendinBlue.
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    What tools integrate with Mailgun?
    What tools integrate with SendinBlue?

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    What are some alternatives to Mailgun and SendinBlue?
    Twilio SendGrid
    Twilio SendGrid's cloud-based email infrastructure relieves businesses of the cost and complexity of maintaining custom email systems. Twilio SendGrid provides reliable delivery, scalability & real-time analytics along with flexible API's.
    Postmark
    Postmark removes the headaches of delivering and parsing transactional email for webapps with minimal setup time and zero maintenance.
    Mailchimp
    MailChimp helps you design email newsletters, share them on social networks, integrate with services you already use, and track your results. It's like your own personal publishing platform.
    Mailjet
    Mailjet is a real-time Cloud Emailing platform: scalable, agile and flexible. Our unique algorithm boosts your deliverability and our platform provides in-depth insight so you can optimize more than ever.
    SparkPost
    SparkPost is the world鈥檚 #1 email delivery provider. We empower companies with actionable, real-time data to send relevant email to their customers which increases engagement and both top and bottom line revenue.
    See all alternatives
    Reviews of Mailgun and SendinBlue
    Review of
    Mailgun

    Very easy to setup, support was helpful, too. The free plan is great for starting out. Used it in conjunction with my cloud hosting on DigitalOcean and had no trouble getting it all setup. Still not doing high volume yet, but so far pleased.

    How developers use Mailgun and SendinBlue
    Volkan 脰z莽elik uses
    Mailgun

    Mailgun is the only mailing service that I trust to deliver critical user and system emails of zerotoherojs.com

    It works great, and for my current usage volume it鈥檚 free.

    osu! Ripple uses
    Mailgun

    Mails from the website frontend are sent through Mailgun, mainly because of the free plan of 10,000 emails which perfectly suits us.

    atandy uses
    Mailgun

    I forward all e-mails to Mailgun and appreciate being able to access the objects easily as JSON.

    Onezino Gabriel uses
    Mailgun

    Servi莽o para envio de email de modo transacional garantindo o envio e o monitoramento do uso

    Ismael Arenzana uses
    Mailgun

    My transactional email service of choice, for sure. Simple to use and reliable.

    DIGIDIS uses
    SendinBlue

    Mail provider