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  1. Stackups
  2. Business Tools
  3. Marketing Automation
  4. Marketing Automation
  5. Marketo vs SendinBlue

Marketo vs SendinBlue

OverviewComparisonAlternatives

Overview

Marketo
Marketo
Stacks1.7K
Followers369
Votes16
SendinBlue
SendinBlue
Stacks153
Followers75
Votes3

Marketo vs SendinBlue: What are the differences?

Developers describe Marketo as "Helping marketers master the art and science of digital marketing". Marketing automation, social campaigns, inbound marketing, sales apps, ROI reporting - all in one place. On the other hand, SendinBlue is detailed as "Marketing campaigns, transactional messaging and marketing automation". It is a digital marketing toolbox that's built to scale and adapt with you as you grow. You can save time and boost performance by automating your segmentation and marketing messages.

Marketo and SendinBlue can be primarily classified as "Marketing Automation" tools.

Some of the features offered by Marketo are:

  • Email- Build relationships with highly personalized email and nurture campaigns
  • Automation- Do more with less by automating marketing and sales activities
  • Inbound- Attract more prospects through engaging content and SEO/SEM optimization

On the other hand, SendinBlue provides the following key features:

  • Easy to use
  • Email & Phone Support
  • Rock Solid Platform

According to the StackShare community, Marketo has a broader approval, being mentioned in 1418 company stacks & 126 developers stacks; compared to SendinBlue, which is listed in 16 company stacks and 3 developer stacks.

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Detailed Comparison

Marketo
Marketo
SendinBlue
SendinBlue

Marketing automation, social campaigns, inbound marketing, sales apps, ROI reporting - all in one place.

It is a digital marketing toolbox that's built to scale and adapt with you as you grow. You can save time and boost performance by automating your segmentation and marketing messages.

Email- Build relationships with highly personalized email and nurture campaigns;Automation- Do more with less by automating marketing and sales activities;Inbound- Attract more prospects through engaging content and SEO/SEM optimization;Social- Amplify reach across all channels with integrated social sharing, engagement and promotion;Lead Management- Acquire, segment, score, nurture and recycle leads - pass them to sales when they’re win-ready;Events- Completely automate marketing programs for webinars and tradeshows;Landing Pages & Forms- Create landing pages and forms, rich with social elements, using simple drag-and-drop;Sales Intelligence- Improve sales effectiveness through real-time lead intelligence delivered through the CRM;Analytics- Clearly demostrate ROI of marketing programs through highly visual closed-loop reporting
Easy to use;Email & Phone Support;Rock Solid Platform;API;Plugins;Integrations
Statistics
Stacks
1.7K
Stacks
153
Followers
369
Followers
75
Votes
16
Votes
3
Pros & Cons
Pros
  • 10
    Salesforce.com integration
  • 6
    Complex automation
Pros
  • 1
    Free Unlimited Contact Storage
  • 1
    Cheap & Simple
  • 1
    French product
Integrations
Twilio
Twilio
Optimizely
Optimizely
Trello
Trello
Slack
Slack
Segment
Segment
Salesforce Sales Cloud
Salesforce Sales Cloud
Shopify
Shopify
Google Tag Manager
Google Tag Manager
Unbounce
Unbounce
Wistia
Wistia
No integrations available

What are some alternatives to Marketo, SendinBlue?

Mailchimp

Mailchimp

MailChimp helps you design email newsletters, share them on social networks, integrate with services you already use, and track your results. It's like your own personal publishing platform.

HubSpot

HubSpot

Attract, convert, close and delight customers with HubSpot’s complete set of marketing tools. HubSpot all-in-one marketing software helps more than 12,000 companies in 56 countries attract leads and convert them into customers.

Campaign Monitor

Campaign Monitor

Campaign Monitor makes it easy to attract new subscribers, send them beautiful email newsletters and see stunning reports on the results.

Zoho Mail

Zoho Mail

It is a secure and reliable business email solution tailor-made for your organization's communication needs. With enhanced collaboration features, it's not just an inbox—it's more.

Mailtrain

Mailtrain

Mailtrain is a self hosted newsletter application built on Node.js (v5+) and MySQL (v5.5+ or MariaDB).

Iterable

Iterable

Iterable empowers growth marketers to create world-class user engagement campaigns throughout the full lifecycle, and across all channels. Marketers segment users, build workflows, automate touchpoints at scale without engineering support.

GetResponse

GetResponse

It enables you to create a valuable marketing list of prospects, partners, and clients, so you can develop relationships with them and build a responsive and profitable customer base.

User

User

It is the solution for big and small businesses. All modern email marketing features and more. It recognizes users from your email campaigns and in this way, each user is automatically logged to chat.

Leadmi

Leadmi

Leadmi.io is a new age marketing automation platform which enables businesses to manage social media platforms and generate highly accurate leads leveraging social media activity and buyer persona. 

Sendy

Sendy

Sendy is a self hosted email newsletter application that lets you send trackable emails via Amazon Simple Email Service (SES). This makes it possible for you to send authenticated bulk emails at an insanely low price without sacrificing deliverability.

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