Mouseflow vs Segment: What are the differences?
Developers describe Mouseflow as "Watch your visitors interact with your site, live". Mouseflow records videos of your site visitors and generates heatmaps highlighting areas users are clicking, scrolling and ignoring. Immerse yourself in their behavior to maximize conversions and customer satisfaction. On the other hand, Segment is detailed as "A single hub to collect, translate and send your data with the flip of a switch". Segment is a single hub for customer data. Collect your data in one place, then send it to more than 100 third-party tools, internal systems, or Amazon Redshift with the flip of a switch.
Mouseflow can be classified as a tool in the "Heatmap Analytics" category, while Segment is grouped under "Analytics Integrator".
Some of the features offered by Mouseflow are:
- Live Mouse Tracking- Watch live recordings of visitor behavior. Capture all mouse movements, clicks, scrolls, keystrokes, and form fills.
- Click & Move Heatmaps- Spot trends and boost conversions with instant heatmaps. Measure the effectiveness of each page on your site.
- Scroll Heatmaps- See where visitors pay attention using scroll heatmaps. Optimize your site to maximize sales.
On the other hand, Segment provides the following key features:
- A single API to integrate third-party tools
- Data replay that backfills new tools with historical data
- SQL support to automatically transform and load behavioral data into Amazon Redshift
According to the StackShare community, Segment has a broader approval, being mentioned in 831 company stacks & 79 developers stacks; compared to Mouseflow, which is listed in 9 company stacks and 5 developer stacks.
What is Mouseflow?
What is Segment?
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I’ve known Peter at Segment for about a year now. I think I first got wind of Segment through their Analytics Academy. Segment seemed like it could be really useful for folks that have a lot of analytics solutions. For us, it was more of a future-proof sort of thing. Where I knew we’d need more analytics (by more, I mean something other than Google Analytics) eventually so this seemed like an easy way to add new ones later on. It’s definitely been useful so far and I’m looking forward to using it more as we add more analytics solutions.
Instead of going back and forth integrating 3rd party scripts, Segment let me set up tracking once then I could switch all other tools on from their control panel. Made it easier to get Mixpanel, Intercom, Olark etc. up and running without touching code.
Logging analytics for payment attempts, successes, failures, total revenue, enrollments, project submissions, etc.
Integration of various user data sources and destinations for marketing automation, communications, and analytics.
Even the free trial has proved useful. Enabling us to see potential UX issues in the use of the site.