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PenPath vs SimilarWeb

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PenPath vs SimilarWeb: What are the differences?

PenPath: Automated data-driven insights for marketing teams. Helping marketing teams achieve growth by developing, consulting, and integrating professional-grade business intelligence technologies; SimilarWeb: Market intelligence to understand, track and grow your digital market share. It is a website which provides web analytics services for businesses. The company offers its customers information on their clients' and competitors' website traffic volumes; referral sources, including keyword analysis; and website "stickiness", among other features.

PenPath and SimilarWeb belong to "Market Intelligence" category of the tech stack.

Some of the features offered by PenPath are:

  • No More Data Bottlenecks
  • Easily Access Your KPIs
  • Increase Decision-Making Velocity

On the other hand, SimilarWeb provides the following key features:

  • Complete competitor website traffic analysis
  • Website data: visits, geography, keywords, referrals etc
  • Engagement metrics: time on site, bounce rate, popular pages
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What is PenPath?

Helping marketing teams achieve growth by developing, consulting, and integrating professional-grade business intelligence technologies.

What is SimilarWeb?

It is a website which provides web analytics services for businesses. The company offers its customers information on their clients' and competitors' website traffic volumes; referral sources, including keyword analysis; and website "stickiness", among other features.

Need advice about which tool to choose?Ask the StackShare community!

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    What tools integrate with PenPath?
    What tools integrate with SimilarWeb?

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    What are some alternatives to PenPath and SimilarWeb?
    Webtrekk
    It offers marketing analytics and customer intelligence software. With this, companies can connect, analyze and activate user and marketing data across all devices.
    Canto
    It is digital asset management system that allows creating, managing, sharing and securing digital assets. It provides comprehensive solutions for Digital Asset Management, Global Media Distribution, Corporate Image Management and Integrations.
    Growth Channel
    It generates personalized growth marketing plans with clear personas, funnels, and data-driven growth strategies. Powered by GPT-3 technology.
    Whatagraph Platform
    It is an online platform used by marketing agencies, in-house marketing departments, and freelancers to review, monitor, and report on the performance of their marketing campaigns. Build customizable visual reports and let data insights lead the way.
    Airbridge
    Full visibility for campaigns across all platforms, channels, and deviceswith tools for unified measurement, campaign analytics, and accurate attribution.
    See all alternatives

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