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Twilio

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Twilio vs Urban Airship: What are the differences?

  1. Integration Capabilities: Twilio primarily focuses on communication services like SMS, voice calls, and video conferencing, while Urban Airship specializes in mobile marketing and user engagement through notifications, messaging, and automation. Twilio offers a wide range of API integrations for communications, while Urban Airship provides robust integration options for marketing automation and personalized messaging.

  2. Messaging Channels: Twilio supports SMS, voice, email, and video communication channels, making it versatile for various communication needs. On the other hand, Urban Airship is tailored towards push notifications, in-app messages, and app automation, focusing specifically on engaging users within mobile apps.

  3. Target Audience: Twilio caters to a broader audience, including developers, businesses, and enterprises looking to enhance their communication capabilities. In contrast, Urban Airship targets marketers, mobile app developers, and businesses seeking to increase user engagement and retention through targeted messaging strategies.

  4. Feature Set: Twilio offers a wide array of communication features such as programmable SMS, Voice API, and video conferencing, enabling real-time interactions. Urban Airship specializes in mobile marketing features like push notifications, automation, and analytics, enhancing user engagement and retention within mobile apps.

  5. Performance Analytics: Twilio provides detailed analytics on communication metrics like call quality, message delivery rates, and engagement statistics for voice and messaging services. Urban Airship offers performance analytics focused on user interactions with push notifications, in-app messaging, and automation campaigns to measure user engagement and conversion rates.

  6. Industry Focus: While Twilio serves industries across the board, Urban Airship has a specific focus on industries like retail, e-commerce, media, and travel, providing tailored solutions for mobile marketing and user engagement in these sectors.

In Summary, Twilio and Urban Airship offer distinct strengths in communication and mobile marketing, catering to different needs and audiences across industries.

Advice on Twilio and Urban Airship
Needs advice
on
MessageBirdMessageBird
and
TwilioTwilio

Hey! We need an omnichannel inbox that's housed within Salesforce Sales Cloud that makes it super easy for our reps to respond to inbound communication (needs: clean inbox, provides historical context, etc.). We're a high-volume call center, and we get a ton of incoming SMS and email every day. We'd love a solution that lets us view all of that in one place — ideally Salesforce, as that's where our reps work, and we want to avoid needing them to switch between windows. Thanks!

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Replies (2)
Recommends

if the inbound SMS are sales rep specific you could potentially have twilio fwd that msg to a google voice phone number which will in turn put an email in their inbox (so they're looking at 1 inbox instead of multiple places) Just an idea. Probably way off in left field compared to what you're thinking and I also invision. I'm not all familiar with MessageBird nor am I at all familiar w/ your data flow / business process. Would be happy to help brainstorm anytime! 10+ years experience on the sfdc platform

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Ryan Hitchler
CEO & Co-founder at Centro · | 1 upvotes · 116.7K views
Recommends
on
TwilioTwilio
at

Check out Centro. We built this to solve this exact problem! We used tools like Twilio but wrapped it up in a application that runs on Slack.

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Dainis Duļbinskis
Marketing project manager at Colortime · | 2 upvotes · 123.2K views
Needs advice
on
PlivoPlivo
and
TwilioTwilio

Hello! We need to integrate an SMS gateway into our app for user phone verification. As we are just starting, we are searching for the most affordable/best price/performance option for SMS gateway to verify client phone numbers with the code, maybe you can suggest something between those two or maybe something else. We are planning to do business in Europe

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Replies (4)
Recommends
on
NexmoNexmo

Twilio is the leader. Strong API, excellent documentation and reliable service. I suggest Nexmo since their API has smaller learning curve, offering better prices and also reliable solution. Also Nexmo offers more call per sec. 3 vs 2 and 2, out of the box. Good luck

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Recommends
on
TwilioTwilio
at

Twilio documentation is very good and as a platform it just works. It's robust and reliable. We road-tested plivo and it wasn't anywhere near in terms of docs or support. In fact their support was terrible at replying to us. 48 hours to answer basic questions.

That's said, were also using sendgrid by twilio and that's not been pleasant . Their email builder appears to be react based but written by a team who don't understand react very well. That's a nightmare as yet

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Recommends
on
TwilioTwilio

Twilio might be not cheapest, but they have awesome documentation (a lot of examples), easy to use API and libraries. I think it's a very good product to start. If the bill will become too heavy, you can shop around for economical options.

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Andrew Voirol
Founder at The Social Diner · | 1 upvotes · 122.8K views
Recommends
on
PlivoPlivo

stackshare doesn't seem to have this in the stack list yet, but in my experience Twillio is attractive. It's good for basics, their acquisition of SendGrid gives them a bit more market share.. They are stronger at marketing to those that benefit them. That said from my understanding SendGrid leases the networks, channels, and lines. While their interface is friendly, their pricing suited for lower volume, you want to look at what they are using via an API, a contract, etc. Is it a more friend UI to a combination of others. What redunancies do to they have, try their support. It's not that Twillio is bad, it's about the volume, the use case, the liabiitlies you might have to your end-users if Twillio isn't the right choice. Another option is Bandwidth. You ask for affordable, Twillio is an option, but front end costs v/s the costs of support you'll need to consider. Bandwidth has more reliability but requires more engineering and more skillset. Another option that is worth considering, not the most affordable, but https://www.zipwhip.com/ have perhaps options that might be higher and the cost is relative. Wight costs, of support costs of integration, cost of scale, costs of a volume..

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Pros of Twilio
Pros of Urban Airship
  • 148
    Powerful, simple, and well documented api
  • 88
    RESTful API
  • 66
    Clear pricing
  • 61
    Great sms services
  • 58
    Low cost of entry
  • 29
    Global SMS Gateway
  • 14
    Good value
  • 12
    Cloud IVR
  • 11
    Simple
  • 11
    Extremely simple to integrate with rails
  • 6
    Great for startups
  • 5
    SMS
  • 3
    Great developer program
  • 3
    Hassle free
  • 2
    Text me the app pages
  • 1
    New Features constantly rolling out
  • 1
    Many deployment options, from build from scratch to buy
  • 1
    Easy integration
  • 1
    Two factor authentication
  • 11
    Ios integration
  • 8
    Easy to setup
  • 5
    Android integration
  • 2
    PhoneGap Plugin

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Cons of Twilio
Cons of Urban Airship
  • 4
    Predictable pricing
  • 2
    Expensive
  • 1
    Easy to setup
  • 1
    Android Integration

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What is Twilio?

Twilio offers developers a powerful API for phone services to make and receive phone calls, and send and receive text messages. Their product allows programmers to more easily integrate various communication methods into their software and programs.

What is Urban Airship?

We’ve built the smartest, most aware, precise, easy-to-use, scalable, secure and powerful push messaging platform on the planet. Our Push messaging platform leverages all that is unique about mobile as a channel, and that lights the spark to create meaningful and valuable mobile experiences. We help put your app in front of your users at the right time, and in the right place to drive usage and brand engagement.

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What companies use Twilio?
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Jul 2 2019 at 9:34PM

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What are some alternatives to Twilio and Urban Airship?
Nexmo
Nexmo connects your apps directly to carriers around the world. Integrate SMS and Voice messages using one simple API. Use Nexmo Verity to register users, verify transactions, and implement two factor authentication.
Plivo
Plivo provides basic building block APIs in the form of Plivo XML and HTTP API, to create telephony apps, so developers can completely do away with learning the nitty-gritty of the telephony plumbing.
OpenTok
It adds the clarity and emotion of face-to-face communication to your brand whether you're developing for the web, iOS, or Android. We make the integration of high-quality live video a breeze so that you can focus on building a great product.
Bandwidth
A Communications Platform as a Service company offering a full suite of voice, messaging, and 9-1-1 APIs, all built atop the company's own all-IP voice network.
RingCentral
Since RingCentral is cloud based, you enjoy the freedom to connect and manage multiple locations, devices and workers within your cloud phone system. You can easily customize users, departments, and call handling rules. No matter where you, or the users, are. You only need a high-speed Internet connection and your phone system is ready to work lightning fast, anytime and anyplace. There’s no PBX hardware.
See all alternatives