Amplitude vs Mixpanel

Overview

Mixpanel

Stacks7.0K

Followers3.7K

Votes438

Amplitude

Stacks887

Followers701

Votes36

Amplitude vs Mixpanel: What are the differences?

Amplitude: User analytics to fuel explosive user growth. Amplitude provides scalable mobile analytics that helps companies leverage data to create explosive user growth. Anyone in the company can use Amplitude to pinpoint the most valuable behavioral patterns within hours; Mixpanel: Actions speak louder than page views. Mixpanel is an advanced analytics service that helps improve web and mobile applications by tracking how users interact & engage with them.

Amplitude and Mixpanel are primarily classified as "Mobile Analytics" and "Funnel Analysis Analytics" tools respectively.

Some of the features offered by Amplitude are:

Real-time user analytics, including funnels, retention, flexible user segmentation, and revenue analysis.
Microscope: Explore the user behavior behind any data point. Compare the behavior of engaged vs. churned users.
Growth Discovery Engine: Identify behaviors that are predictive of retention or conversion and drive explosive user growth.

On the other hand, Mixpanel provides the following key features:

Build complex queries without writing SQL.- Segmentation allows you to do incredibly powerful data analysis. Answer complex questions such as “Show me the age breakdown of people who are male, from the United States, and viewed the pricing page” with just a few mouse clicks.
Segmentation actually understands your data. When you send a number, date, or list of items our interface will automatically figure out how to use it.
Instead of just a simple average, which only gives you a small part of the information you need, Segmentation automatically determines the perfect bucket size to give you a powerful visualization of the numeric distribution.

"Great for product managers" is the top reason why over 5 developers like Amplitude, while over 141 developers mention "Great visualization ui" as the leading cause for choosing Mixpanel.

Stripe, Twitch, and Heroku are some of the popular companies that use Mixpanel, whereas Amplitude is used by StackShare, OrderAhead, and Intuit. Mixpanel has a broader approval, being mentioned in 1835 company stacks & 192 developers stacks; compared to Amplitude, which is listed in 109 company stacks and 18 developer stacks.

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Advice on Mixpanel, Amplitude

Ben

Chief Product Officer at goLance

Aug 22, 2020

Needs advice

I am trying to decide on a solution to better track our user data. We need to track which google ads are leading to signups, and which signups are performing various actions on the site. We then need to visualize this data in various ways. We also need to run A/B tests on features and content, to track which ones lead to the most paid conversions.

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Comments

Detailed Comparison

Mixpanel	Amplitude
Mixpanel helps companies build better products through data. With our powerful, self-serve product analytics solution, teams can easily analyze how and why people engage, convert, and retain to improve their user experience.	Amplitude provides scalable mobile analytics that helps companies leverage data to create explosive user growth. Anyone in the company can use Amplitude to pinpoint the most valuable behavioral patterns within hours.
Interactive reports to answer more product questions; Team dashboards & alerts for better visibility into how the things you ship move the numbers that matter; Limitless segmentation to analyze why metrics change; Group analytics to calculate metrics at the account or company level; Scalable infrastructure; 50+ Data integrations to connect your stack; Data governance to keep data clean and usable; Security & privacy compliance to keep customer data safe	Real-time user analytics, including funnels, retention, flexible user segmentation, and revenue analysis.; Microscope: Explore the user behavior behind any data point. Compare the behavior of engaged vs. churned users.; Growth Discovery Engine: Identify behaviors that are predictive of retention or conversion and drive explosive user growth.; Direct SQL Access via Amazon Redshift: Get access to all of your raw data with zero work on your end.
Statistics
Stacks 7.0K	Stacks 887
Followers 3.7K	Followers 701
Votes 438	Votes 36
Pros & Cons
Pros 144 Great visualization ui 108 Easy integration 78 Great funnel funcionality 58 Free 22 A wide range of tools Cons 2 Messaging (notification, email) features are weak 2 Paid plans can get expensive 1 Limited dashboard capabilities	Pros 11 Great for product managers 9 Easy setup 6 Efficient analysis 2 Event streams for individual users 2 Free for up to 10M user actions per month Cons 4 Super expensive once you're past the free plan
Integrations
Happyfox Help Scout Zendesk Forest FullStory Segment Marketo Fivetran Intercom Meya	Looker Segment Urban Airship Amazon Redshift Mode Optimizely Periscope

What are some alternatives to Mixpanel, Amplitude?

Google Analytics

Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.

Piwik

Matomo (formerly Piwik) is a full-featured PHP MySQL software program that you download and install on your own webserver. At the end of the five-minute installation process, you will be given a JavaScript code.

Clicky

Clicky Web Analytics gives bloggers and smaller web sites a more personal understanding of their visitors. Clicky has various features that helps stand it apart from the competition specifically Spy and RSS feeds that allow web site owners to get live information about their visitors.

CleverTap

We help over 3500 brands, including Jio, Cleartrip, BookMyShow, Curiosity, McDonalds, Sony, DC Comics, and Denver Broncos understand app behavior, and make their marketing data-driven.

Countly

Countly is a product analytics solution and innovation enabler that helps organizations track product performance and user journey and behavior across mobile, web, and desktop applications.

Plausible

It is a lightweight and open-source website analytics tool. It doesn’t use cookies and is fully compliant with GDPR, CCPA and PECR.

Databricks

Databricks Unified Analytics Platform, from the original creators of Apache Spark™, unifies data science and engineering across the Machine Learning lifecycle from data preparation to experimentation and deployment of ML applications.

userTrack

userTrack is now called UXWizz. Get access to better insights, a faster dashboard and increase user privacy. It provides detailed visitor insights without relying on third-parties.

Quickmetrics

It is a service for collecting, analyzing and visualizing custom metrics. It can be used to track anything from signups to server response times. Sending events is super simple.

Matomo

It is a web analytics platform designed to give you the conclusive insights with our complete range of features. You can also evaluate the full user-experience of your visitor’s behaviour with its Conversion Optimization features, including Heatmaps, Sessions Recordings, Funnels, Goals, Form Analytics and A/B Testing.

Related Comparisons

Some of the features offered by Amplitude are:

Real-time user analytics, including funnels, retention, flexible user segmentation, and revenue analysis.
Microscope: Explore the user behavior behind any data point. Compare the behavior of engaged vs. churned users.
Growth Discovery Engine: Identify behaviors that are predictive of retention or conversion and drive explosive user growth.

On the other hand, Mixpanel provides the following key features:

Build complex queries without writing SQL.- Segmentation allows you to do incredibly powerful data analysis. Answer complex questions such as “Show me the age breakdown of people who are male, from the United States, and viewed the pricing page” with just a few mouse clicks.
Segmentation actually understands your data. When you send a number, date, or list of items our interface will automatically figure out how to use it.
Instead of just a simple average, which only gives you a small part of the information you need, Segmentation automatically determines the perfect bucket size to give you a powerful visualization of the numeric distribution.

"Great for product managers" is the top reason why over 5 developers like Amplitude, while over 141 developers mention "Great visualization ui" as the leading cause for choosing Mixpanel.

Amplitude vs Mixpanel