Optimizely vs Optimize

Overview

Optimizely

Stacks3.9K

Followers879

Votes100

Optimize

Stacks116

Followers72

Votes0

Optimize vs Optimizely: What are the differences?

Developers describe Optimize as "A/B testing and personalization platform". Whether it’s a custom-tailored message at checkout or a completely revamped homepage,it shows you which site experiences engage and delight your customers, and gives you the solutions you need to deliver them. On the other hand, Optimizely is detailed as "Experimentation platform for marketing, product, and engineering teams, with feature flags and personalization". Optimizely is the market leader in digital experience optimization, helping digital leaders and Fortune 100 companies alike optimize their digital products, commerce, and campaigns with a fully featured experimentation platform.

Optimize and Optimizely can be primarily classified as "A/B Testing Analytics" tools.

According to the StackShare community, Optimizely has a broader approval, being mentioned in 1653 company stacks & 88 developers stacks; compared to Optimize, which is listed in 13 company stacks and 4 developer stacks.

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Detailed Comparison

Optimizely	Optimize
Optimizely is the market leader in digital experience optimization, helping digital leaders and Fortune 100 companies alike optimize their digital products, commerce, and campaigns with a fully featured experimentation platform.	Whether it’s a custom-tailored message at checkout or a completely revamped homepage,it shows you which site experiences engage and delight your customers, and gives you the solutions you need to deliver them.
Visual editor for client-side A/B testing; Server-side SDKs for Full Stack experimentation; Mobile app optimization; Feature flags and controlled rollouts; Multivariate testing; Powerful Reporting and Results; Personalization campaigns; Behavioral Targeting; Advanced Statistical Modeling; Automated traffic allocation; REST API; Raw data export; Analytics integrations	-
Statistics
Stacks 3.9K	Stacks 116
Followers 879	Followers 72
Votes 100	Votes 0
Pros & Cons
Pros 50 Easy to setup, edit variants, & see results 20 Light weight 16 Best a/b testing solution 14 Integration with google analytics	No community feedback yet
Integrations
Heap WordPress New Relic Google Analytics Jira Mixpanel Hotjar Localytics FullStory ClickTale	No integrations available

What are some alternatives to Optimizely, Optimize?

Visual Website Optimizer

Visual Website Optimizer is an easy to use A/B testing tool that allows marketing professionals to create different versions of their websites and landing pages using a point-and-click editor (no HTML knowledge needed!) and then see which version produces maximum conversion rate or sales

Fragmatic

Fragmatic is an AI-assisted web-personalization platform that turns visitor data into real-time experiences—measurable, explainable, and marketer-controlled

SendroAI

SendroAI is an AI-powered email marketing platform designed for inside sales and SDR teams. It enables businesses to scale personalized outreach with intelligent automation. From A–Z email testing and multilingual campaigns to AI-driven research and self-learning algorithms, SendroAI ensures every message resonates with your prospect. The platform delivers real-time analytics, adaptive sequencing, and campaign intelligence to help teams send 20–100 hyper-personalized emails daily—without losing the human touch.

Google Optimize

It is an online split-testing tool from Google that plugs into your website and enables you to experiment with different ways of delivering your content. It facilitates three types of testing – A/B testing, multivariate testing, and redirect tests.

Adobe Target

A/B and multivariate testing. Personalization. AI-powered automation at scale. Testing and personalization with features that optimize, automate, and predict the best experiences for your audiences.

VWO

Conversion Optimization Platform is an all-in-one data analytics, research, and testing suite to optimize your websites and applications to achieve the desired goal.

AB Tasty

It is an all-inclusive platform for conversion rate optimization, personalization, customer activation, and testing. We serve as your digital lab.

GrowthBook

It is an open source experimentation platform designed for companies that want to bring A/B testing in-house, but don't want to build it themselves.

QuickTest

It brings an affordable user testing platform to startups and freelancers. Share A/B tests remotely or in-person and receive analysed quantitative results and qualitative feedback on your designs.