Why people like
Organize and clearly structure all your qualitative research. Discover patterns in the jobs your users want to get done. Surface pains your product can eliminate, point out gains it can create, reveal your competition.
- Research repository: Keep all your market and user research in one place.
Segmentation: Discover patterns in what is important to your users.
Competitive analysis: Track competitors' capabilities to drive differentiation.
Strategic initiatives: Drive your product forward with concrete, measurable initiatives.
Feature prioritization: Prioritize your features with all the context in mind.