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Aha! vs ProductBoard: What are the differences?
Aha!: Roadmapping software for PMs who want their mojo back. Set product strategy, visualize and share roadmaps, and articulate features so your product development teams can build what matters; ProductBoard: Beautiful and powerful product management. Organize and clearly structure all your qualitative research. Discover patterns in the jobs your users want to get done. Surface pains your product can eliminate, point out gains it can create, reveal your competition.
Aha! and ProductBoard can be primarily classified as "Project Management" tools.
Some of the features offered by Aha! are:
- Roadmapping
- Product planning
- Strategy planning
On the other hand, ProductBoard provides the following key features:
- Research repository: Keep all your market and user research in one place.
- Segmentation: Discover patterns in what is important to your users.
- Competitive analysis: Track competitors' capabilities to drive differentiation.
Intuit, Besepa, and Vizzbuzz are some of the popular companies that use Aha!, whereas ProductBoard is used by MonkeyLearn, BikeRoar, and Froothaus. Aha! has a broader approval, being mentioned in 27 company stacks & 10 developers stacks; compared to ProductBoard, which is listed in 20 company stacks and 4 developer stacks.
I'm comparing Aha!, Trello and Asana. We are looking for it as a Product Management Team. Jira handles all our development and storyboard etc. This is for Product Management for Roadmaps, Backlogs, future stories, etc. Cost is a factor, as well. Does anyone have a comparison chart of Pros and Cons? Thank you.

I just switched to ClickUp for my development agency - I am the product team, and I relay everything there betwixt designers, devs, and clients.
Clickup = Jira + Confluence but better - more ways to slice and dice your data & documents, make custom views, mind map relationships, and track people's work, plan goals... I even use it to manage project finances and household to-dos.
They have a very comprehensive free tier that never expires, and on top of that they're extremely generous with trials of their paid features, have more-than-fair pricing, and top-notch customer support.
Pros of Aha!
- Great UI13
- Intuitive9
- Great customer support6
- Easy to use5
- Nice graphs5
- Product Roadmap3
Pros of Productboard
- Simple UI1
- Segmentation1
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Cons of Aha!
Cons of Productboard
- Lacks functionality1
- Expensive for enterprise1