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AdRoll vs MailChimp: What are the differences?

# Key Differences Between AdRoll and MailChimp

AdRoll and MailChimp are two popular marketing platforms which serve different purposes in the digital marketing world. Here are the key differences between the two:

1. **Core Functionality**: AdRoll primarily focuses on retargeting and personalized advertising through display ads, social media ads, and email campaigns. On the other hand, MailChimp is predominantly an email marketing platform that allows users to create, send, and track email campaigns to engage with their audience.

2. **Target Audience**: AdRoll is more beneficial for e-commerce businesses and companies looking to re-engage with website visitors through targeted advertising. In contrast, MailChimp caters to a wide range of users including small businesses, startups, nonprofits, or any organization looking to build and manage their email marketing campaigns.

3. **Ad Formats**: AdRoll offers various ad formats such as display ads, social media ads, and email retargeting to reach and engage potential customers. Meanwhile, MailChimp focuses solely on email marketing, providing users with tools to create visually appealing and engaging email campaigns.

4. **Integration Capabilities**: AdRoll integrates well with other platforms including Shopify, Magento, and various CRM systems to streamline retargeting efforts. MailChimp, on the other hand, offers a wide range of integrations with e-commerce platforms, CRMs, and other tools to enhance email marketing campaigns.

5. **Cost Structure**: AdRoll typically charges users based on the number of impressions, clicks, or conversions generated through their ads, offering a flexible pricing model. MailChimp, on the contrary, offers tiered pricing plans based on the number of subscribers in the user's email list, providing scalability for growing businesses.

6. **Reporting and Analytics**: AdRoll provides detailed reporting and analytics on ad performance including metrics like click-through rates, conversions, and ROI to optimize campaigns. MailChimp, on the other hand, offers robust email campaign analytics including open rates, click rates, and subscriber behavior to track and improve email marketing efforts.

In Summary, AdRoll is ideal for businesses looking to retarget website visitors through personalized advertising, while MailChimp is best suited for users focusing on email marketing campaigns with a wide range of integrations and analytics capabilities.
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Pros of AdRoll
Pros of Mailchimp
  • 4
    Easy to get started
  • 3
    Reasonable prices
  • 2
    Clear analytics
  • 1
    Provides flexibility to users
  • 1
    Helpful customer support
  • 1
    Easy to setup, flexible & scalable
  • 0
    <p>Thanks for sharing this information. interesting blo
  • 259
    Smooth setup & ui
  • 248
    Mailing list
  • 148
    Robust e-mail creation
  • 120
    Integrates with a lot of external services
  • 109
    Custom templates
  • 59
    Free tier
  • 49
    Great api
  • 42
    Great UI
  • 33
    A/B Testing Subject Lines
  • 30
    Broad feature set
  • 11
    Subscriber Analytics
  • 9
    Great interface. The standard for email marketing
  • 8
    Great documentation
  • 8
    Mandrill integration
  • 7
  • 6
    Best deliverability; helps you be the good guy
  • 5
    Facebook Integration
  • 5
  • 3
  • 3
  • 3
  • 3
    Embedded signup forms
  • 2
  • 1
    Great logo
  • 1
  • 0
    Landing pages

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Cons of AdRoll
Cons of Mailchimp
    Be the first to leave a con
    • 2
      Super expensive
    • 1
      Poor API
    • 1
      Charged based on subscribers as opposed to emails sent

    Sign up to add or upvote consMake informed product decisions

    What is AdRoll?

    It is an e-commerce marketing platform that gives growing D2C brands the power to connect with customers wherever they are.

    What is Mailchimp?

    MailChimp helps you design email newsletters, share them on social networks, integrate with services you already use, and track your results. It's like your own personal publishing platform.

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    What companies use AdRoll?
    What companies use Mailchimp?
    See which teams inside your own company are using AdRoll or Mailchimp.
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    What tools integrate with AdRoll?
    What tools integrate with Mailchimp?

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    What are some alternatives to AdRoll and Mailchimp?
    Google Ads
    An online advertising solution that businesses use to promote their products and services on Google Search, YouTube and other sites across the web. It also allows advertisers to choose specific goals for their ads, like driving phone calls or website visits.
    Perfect Audience
    Retarget lost visitors everywhere from one simple dashboard.
    Facebook Ads
    It is targeted to users based on their location, demographic, and profile information. Many of these options are only available
    JavaScript is most known as the scripting language for Web pages, but used in many non-browser environments as well such as node.js or Apache CouchDB. It is a prototype-based, multi-paradigm scripting language that is dynamic,and supports object-oriented, imperative, and functional programming styles.
    Git is a free and open source distributed version control system designed to handle everything from small to very large projects with speed and efficiency.
    See all alternatives