I host my stuff with Hetzner in large part because their tools are straighforward and easy to use and they're based in a country whose laws respect privacy.

If you're hosting with a company that's US-based, you have to worry about their laws affecting your site, which isn't an acceptable requirement in my opinion.

DigitalOcean was where I began; its USD5/month is extremely competitive and the overall experience as highly user-friendly.

However, their offerings were lacking and integrating with other resources I had on AWS was getting more costly (due to transfer costs on AWS). Eventually I moved the entire project off DO's Droplets and onto AWS's EC2.

One may initially find the cost (w/o free tier) and interface of AWS daunting however with good planning you can achieve highly cost-efficient systems with savings plans, spot instances, etcetera.

Do not dive into AWS head-first! Seriously, don't. Stand back and read pricing documentation thoroughly. You can, not to the fault of AWS, easily go way overbudget. Your first action upon getting your AWS account should be to set up billing alarms for estimated and current bill totals.

We first selected Google Cloud Platform about five years ago, because HIPAA compliance was significantly cheaper and easier on Google compared to AWS. We have stayed with Google Cloud because it provides an excellent command line tool for managing resources, and every resource has a well-designed, well-documented API. SDKs for most of these APIs are available for many popular languages. I have never worked with a cloud platform that's so amenable to automation. Google is also ahead of its competitors in Kubernetes support.