Overview

Google Analytics

Stacks129.1K

Followers50.7K

Votes5.1K

Amazon Mobile Analytics

Stacks21

Followers55

Votes0

Amazon Mobile Analytics vs Google Analytics: What are the differences?

Amazon Mobile Analytics and Google Analytics are both powerful tools that provide insights into user behavior and help businesses make data-driven decisions. While they serve a similar purpose, there are several key differences between the two.

Data Collection Methods: Amazon Mobile Analytics tracks data from mobile apps, including events, user sessions, and custom metrics, by integrating the Amazon Mobile Analytics SDK into the app. On the other hand, Google Analytics primarily captures data from websites, using a tracking code placed on each page.
Data Storage: Amazon Mobile Analytics stores data in the Amazon Web Services (AWS) cloud, ensuring scalability and reliability. In contrast, Google Analytics stores data on Google's servers.
Data Retention: Amazon Mobile Analytics retains data for 25 months, allowing businesses to analyze historical trends and patterns over an extended period. In comparison, Google Analytics offers varying data retention options based on the type of account, with the maximum being 14 months for free accounts.
Pricing Structure: Amazon Mobile Analytics offers a free tier that includes 100 million events per month, with additional charges for exceeding this limit. In contrast, Google Analytics offers a flexible pricing structure, with free and paid options depending on the level of functionality and support required.
Integration with Ecosystem: Amazon Mobile Analytics seamlessly integrates with other Amazon Web Services, such as AWS Lambda and Amazon S3, enabling businesses to combine and analyze data from different sources within the ecosystem. Google Analytics, on the other hand, offers integrations with various Google marketing and advertising tools, such as Google Ads and Google Marketing Platform.
Customization and Flexibility: Amazon Mobile Analytics provides limited customization options and is primarily designed for mobile apps. In contrast, Google Analytics offers more advanced customization features, including the ability to set up custom dimensions, metrics, and reports, making it suitable for both websites and mobile apps.

In summary, Amazon Mobile Analytics and Google Analytics differ in terms of data collection methods, storage, retention, pricing structure, integration with ecosystem, and customization options. These differences make them suitable for different use cases and business needs.

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Advice on Google Analytics, Amazon Mobile Analytics

Dennis

Founder, Software Engineer & Product Manager at BlazingMedia

Nov 28, 2020

Decided

We have integrated Panelbear on our Website, rather than Google Analytics, because it is way more respecting of the User's Privacy. Whilst Google Analytics gives us in-depth information on virtually everything, we don't even need that much. Panelbear keeps it simple and in addition to that, displays the data well structured in a simple and intuitive dashboard

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Detailed Comparison

Google Analytics	Amazon Mobile Analytics
Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.	You simply add the AWS Mobile SDK to your app and publish the app using your existing distribution mechanism (such as the iTunes Store, Google Play, or Amazon Appstore), and you can start accessing reports in the AWS Management Console.
Analysis Tools- Google Analytics is built on a powerful, easy to use, reporting platform, so you can decide what data you want to view and customize your reports, with just a few clicks.;Content Analytics- Content reports help you understand which parts of your website are performing well, which pages are most popular so you can create a better experience for your customers.;Social Analytics- The web is a social place and Google Analytics measures success of your social media programs. You can analyze how visitors interact with sharing features on your site (like the Google +1 button) and engage with your content across social platforms.;Mobile Analytics- Google Analytics helps you measure the impact of mobile on your business. Additionally, if you build mobile apps Google Analytics offers Software Development Kits for iOS and Android so you can measure how people use your app.;Conversion Analytics- Find out how many customers you're attracting, how much you're selling and how users are engaging with your site with Google Analytics' range of analysis features.;Advertising Analytics- Make the most of your advertising by learning how well your social, mobile, search and display ads are working. Link your website activity to your marketing campaigns to get the complete picture and improve your advertising performance.	Overview: Daily Active Users (DAU), Monthly Active Users (MAU), New Users, Sticky Factor, Total Daily Sessions, 1-Day Retention, Average Revenue Per Daily Active User (ARPDAU), Paying Daily Active Users, and Average Revenue Per Paid Daily Active User (ARPPDAU).;Active Users: Daily Active Users (DAU), Monthly Active Users (MAU), New Users, and Sticky Factor.;Sessions: Total Sessions (number of time your app was used on a particular day) and Average Number of Sessions Per Daily Active User (DAU).;Revenue: Paying Daily Active Users, Average Revenue Per Daily Active User (ARPDAU), and Average Revenue Per Paid Daily Active User (ARPPDAU), Paying Monthly Active Users, Average Revenue Per Monthly Active User (ARPMAU), and Average Revenue Per Paid Monthly Active User (ARPPMAU).;Retention: Daily retention (includes 1-day, 3-day, and 7-day retention) and weekly retention (includes 1-week, 2-week, and 3-week retention) for new users.;Custom Events: Custom events specific to your app that you define (such as when users tap a button, or each time a player finishes a level).
Statistics
Stacks 129.1K	Stacks 21
Followers 50.7K	Followers 55
Votes 5.1K	Votes 0
Pros & Cons
Pros 1483 Free 927 Easy setup 891 Data visualization 698 Real-time stats 406 Comprehensive feature set Cons 11 Confusing UX/UI 8 Super complex 6 Very hard to build out funnels 4 Poor web performance metrics 3 Very easy to confuse the user of the analytics	No community feedback yet
Integrations
Mad Mimi Hipmob Visual Website Optimizer Squarespace ClickTale CloudFlare Segment Optimizely FreshDesk SnapEngage	No integrations available

What are some alternatives to Google Analytics, Amazon Mobile Analytics?

Mixpanel

Mixpanel helps companies build better products through data. With our powerful, self-serve product analytics solution, teams can easily analyze how and why people engage, convert, and retain to improve their user experience.

Piwik

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Amplitude

Amplitude provides scalable mobile analytics that helps companies leverage data to create explosive user growth. Anyone in the company can use Amplitude to pinpoint the most valuable behavioral patterns within hours.

Clicky

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CleverTap

We help over 3500 brands, including Jio, Cleartrip, BookMyShow, Curiosity, McDonalds, Sony, DC Comics, and Denver Broncos understand app behavior, and make their marketing data-driven.

Countly

Countly is a product analytics solution and innovation enabler that helps organizations track product performance and user journey and behavior across mobile, web, and desktop applications.

Plausible

It is a lightweight and open-source website analytics tool. It doesn’t use cookies and is fully compliant with GDPR, CCPA and PECR.

Databricks

Databricks Unified Analytics Platform, from the original creators of Apache Spark™, unifies data science and engineering across the Machine Learning lifecycle from data preparation to experimentation and deployment of ML applications.

userTrack

userTrack is now called UXWizz. Get access to better insights, a faster dashboard and increase user privacy. It provides detailed visitor insights without relying on third-parties.

Quickmetrics

It is a service for collecting, analyzing and visualizing custom metrics. It can be used to track anything from signups to server response times. Sending events is super simple.