Amazon Mobile Analytics vs Google Analytics

Need advice about which tool to choose?Ask the StackShare community!

Amazon Mobile Analytics

22
51
+ 1
0
Google Analytics

108.8K
33.6K
+ 1
5K
Add tool

Amazon Mobile Analytics vs Google Analytics: What are the differences?

Developers describe Amazon Mobile Analytics as "Easily collect, visualize, and understand app usage data at scale". You simply add the AWS Mobile SDK to your app and publish the app using your existing distribution mechanism (such as the iTunes Store, Google Play, or Amazon Appstore), and you can start accessing reports in the AWS Management Console. On the other hand, Google Analytics is detailed as "Enterprise-class web analytics". Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.

Amazon Mobile Analytics and Google Analytics are primarily classified as "Mobile Analytics" and "General Analytics" tools respectively.

Some of the features offered by Amazon Mobile Analytics are:

  • Overview: Daily Active Users (DAU), Monthly Active Users (MAU), New Users, Sticky Factor, Total Daily Sessions, 1-Day Retention, Average Revenue Per Daily Active User (ARPDAU), Paying Daily Active Users, and Average Revenue Per Paid Daily Active User (ARPPDAU).
  • Active Users: Daily Active Users (DAU), Monthly Active Users (MAU), New Users, and Sticky Factor.
  • Sessions: Total Sessions (number of time your app was used on a particular day) and Average Number of Sessions Per Daily Active User (DAU).

On the other hand, Google Analytics provides the following key features:

  • Analysis Tools- Google Analytics is built on a powerful, easy to use, reporting platform, so you can decide what data you want to view and customize your reports, with just a few clicks.
  • Content Analytics- Content reports help you understand which parts of your website are performing well, which pages are most popular so you can create a better experience for your customers.
  • Social Analytics- The web is a social place and Google Analytics measures success of your social media programs. You can analyze how visitors interact with sharing features on your site (like the Google +1 button) and engage with your content across social platforms.
Decisions about Amazon Mobile Analytics and Google Analytics
Dennis Paulus
Founder, Software Engineer & Product Manager at BlazingMedia · | 7 upvotes · 10.9K views

We have integrated Panelbear on our Website, rather than Google Analytics, because it is way more respecting of the User's Privacy. Whilst Google Analytics gives us in-depth information on virtually everything, we don't even need that much. Panelbear keeps it simple and in addition to that, displays the data well structured in a simple and intuitive dashboard

See more
Get Advice from developers at your company using Private StackShare. Sign up for Private StackShare.
Learn More
Pros of Amazon Mobile Analytics
Pros of Google Analytics
    Be the first to leave a pro
    • 1.5K
      Free
    • 925
      Easy setup
    • 887
      Data visualization
    • 696
      Real-time stats
    • 403
      Comprehensive feature set
    • 180
      Goals tracking
    • 153
      Powerful funnel conversion reporting
    • 136
      Customizable reports
    • 83
      Custom events try
    • 53
      Elastic api
    • 13
      Updated regulary
    • 8
      Interactive Documentation
    • 3
      Google play
    • 2
      Advanced ecommerce
    • 2
      Walkman music video playlist
    • 1
      Medium / Channel data split
    • 1
      Industry Standard
    • 1
      Financial Management Challenges -2015h
    • 1
      Lifesaver
    • 1
      Easy to integrate

    Sign up to add or upvote prosMake informed product decisions

    Cons of Amazon Mobile Analytics
    Cons of Google Analytics
      Be the first to leave a con
      • 8
        Confusing UX/UI
      • 5
        Super complex
      • 3
        Very hard to build out funnels
      • 2
        Poor web performance metrics
      • 1
        Time spent on page isn't accurate out of the box
      • 1
        Very easy to confuse the user of the analytics

      Sign up to add or upvote consMake informed product decisions

      What is Amazon Mobile Analytics?

      You simply add the AWS Mobile SDK to your app and publish the app using your existing distribution mechanism (such as the iTunes Store, Google Play, or Amazon Appstore), and you can start accessing reports in the AWS Management Console.

      What is Google Analytics?

      Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.

      Need advice about which tool to choose?Ask the StackShare community!

      What companies use Amazon Mobile Analytics?
      What companies use Google Analytics?
      See which teams inside your own company are using Amazon Mobile Analytics or Google Analytics.
      Sign up for Private StackShareLearn More

      Sign up to get full access to all the companiesMake informed product decisions

      What tools integrate with Amazon Mobile Analytics?
      What tools integrate with Google Analytics?

      Sign up to get full access to all the tool integrationsMake informed product decisions

      Blog Posts

      Jul 2 2019 at 9:34PM

      Segment

      +25
      10
      5617
      +47
      46
      68796
      +30
      25
      15035
      +33
      20
      1646
      +42
      53
      19681
      What are some alternatives to Amazon Mobile Analytics and Google Analytics?
      Flurry
      More companies trust Flurry Analytics to understand how consumers interact with their mobile applications than all other app analytics providers combined. Over 80,000 companies use Flurry Analytics in more than 230,000 applications to measure audience reach, engagement, retention, conversions, revenue and more.
      Amazon Pinpoint
      Amazon Pinpoint makes it easy to run targeted campaigns to drive user engagement in mobile apps. Amazon Pinpoint helps you understand user behavior, define which users to target, determine which messages to send, schedule the best time to deliver the messages, and then track the results of your campaign.
      Mixpanel
      Mixpanel helps companies build better products through data. With our powerful, self-serve product analytics solution, teams can easily analyze how and why people engage, convert, and retain to improve their user experience.
      Amplitude
      Amplitude provides scalable mobile analytics that helps companies leverage data to create explosive user growth. Anyone in the company can use Amplitude to pinpoint the most valuable behavioral patterns within hours.
      CleverTap
      We help over 3500 brands, including Jio, Cleartrip, BookMyShow, Curiosity, McDonalds, Sony, DC Comics, and Denver Broncos understand app behavior, and make their marketing data-driven.
      See all alternatives