Apostle.io vs Twilio SendGrid

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Apostle.io

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Twilio SendGrid

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+ 1
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Apostle.io vs SendGrid: What are the differences?

Developers describe Apostle.io as "Preview, Update, Analyze and Test your transactional email all in one place". Transactional emails are the forgotten step child of internet marketers. Apostle.io empowers marketers to manage transactional emails themselves, as they would their list based campaigns. Preview, Update, Analyse and Test your transactional email all in one place. On the other hand, SendGrid is detailed as "Email Delivery. Simplified". SendGrid's cloud-based email infrastructure relieves businesses of the cost and complexity of maintaining custom email systems. SendGrid provides reliable delivery, scalability and real-time analytics along with flexible API's that make custom integration a breeze.

Apostle.io and SendGrid can be categorized as "Transactional Email" tools.

Some of the features offered by Apostle.io are:

  • Preview and Update transactional emails live in your browser
  • AB Test transactional emails
  • Integrate with Sendgrid, Mandrill, Mailgun, Amazon SES and more

On the other hand, SendGrid provides the following key features:

  • Open Tracking
  • Click Tracking
  • Unsubscribe Tracking
Advice on Apostle.io and Twilio SendGrid

For transactional emails, notifications, reminders, etc, I want to make it so writers/designers can set up the emails and maintain them, and then dynamically insert fields, that I then replace when actually sending the mail from code.

I think the ability to use a basic layout template across individual email templates would make things a lot easier (think header, footer, standard typography, etc).

What is best for this? Why would you prefer Mailgun, SendGrid, Mandrill or something else?

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Replies (4)
Mika Henriksson
Coder at mhenrixon Consulting · | 4 upvotes · 29.4K views
Recommends
Postmark

The only transactional email service that I've been able to stomach is Postmark! It is by far the easiest (and quickest to get feedback from) service that I have come across. While drowning in attempts to debug Mandril, Mailgun and others I get quick feedback from Postmark in what I need to do.

Postmark for the win!

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Justini Powell
Lead Developer at Watermark Community Church · | 4 upvotes · 29.4K views
Recommends
Twilio SendGrid

If you need your emails to be sent in a time-sensitive manner, I'd recommend SendGrid. We were using Mailgun and the lag because they aren't "transactional" in nature caused issues for us. SendGrid also has the ability to do dynamic templates and bulk send from their API. I don't know that they have the shared layout ability you mentioned, though.

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Vit Ulicny
Recommends
Mandrill

We are using more extensively Mandrill.

It is a ok tool, which gives you the power for emailing with nice set of features.

The templates editing and management is a bit tricky, but this is mostly related to email templates in general, which are hard to create and maintain.

I do not think you can share the parts of the templates. You can have your predefined templates with possibility to insert dynamic content.

They provide a limited possibility to preview and test your templates.

The template editor is text only. For the better editors checkout http://topol.io or https://mosaico.io

Unfortunately, I do not have experience with the other tools and possibilities to manage templates.

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Aric Fedida
Founder, CTO at ASK Technologies Inc · | 1 upvotes · 29K views
Recommends
Twilio SendGrid

At this stage, all of the tools you mentioned do email delivery pretty well. They all support email templates as well. Here are some considerations:

  1. Twilio owns SendGrid. If you're an existing Twilio customer, in my opinion that's a good reason to use SendGrid over the other solutions. The APIs are solid, and Twilio has excellent developer tools that allow you to create interesting automations (which is important for scaling).
  2. Mandrill was created by MailChimp, who have massive experience with email delivery and specifically with emailing beautiful email templates.
  3. Mailgun is a tool on its own. Like the other two, it supports mail templates and is built to be controlled almost exclusively via APIs.

SendGrid and Mandrill have pretty nice WYSIWIG template editors as part of their platform. Not so sure about Mailgun.

So for me the considerations would be: 1. How easy is it for you to integrate with their API? How complete is their API in terms of your own specific needs? 2. Prices: Which one works best for my budget? 3. Am I OK with editing the templates elsewhere (or even by hand), and then pasting the code into Mailgun? Or do I want the comfort of Mandrill or Sendgrid with their WYSIWYG editors?

Personally I'd go with Twilio, simply because it's such a massive ecosystem they are less likely to go bankrupt, and their APIs are rock solid.

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Decisions about Apostle.io and Twilio SendGrid

We chose Postmark as our transactional email service for several reasons:

  • Laser-focus (at the time) on transactional email - their success/speed/reliability with delivering transactional email is amazing. Note, they have now branched out and offer marketing/broadcast email services too.

  • Developer-friendly - Awesome docs and resources. Their Rail gem integrates directly with ActionMailer so nearly all of our code worked without changes.

  • Servers - You can set up "Servers" for different mail streams/workflows to keep things separate and easy to review.

  • Bootstrapped - Wildbit (who makes Postmark) is bootstrapped just like the Friendliest.app and they offer a service credit to other bootstrapped startups.

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Slawomir Pucia
Head of Product at Coresender · | 5 upvotes · 25K views

Of course we chose Coresender to send our own transactional emails :) So I thought I'll let you know how we use it.

  • We set up separate sending accounts for all company needs, eg. transactional emails, monitoring alerts, time to inbox. We even configured our office printers to send emails through Coresender.

  • We have a real-time and extremely usable view into what emails go through each account, so each time anybody reports an email not arriving we're able to assist them in a few seconds

  • We utilize our message timeline feature, so we can learn eg. if people are clicking on password reset links

  • We always know how many of our onboarding emails are being opened which helps us improve them

  • Finally, we have full controll over our suppressions lists, so we can add (and remove!) from them whenever necessary.

To sum up, at Coresender we're eating our own dogfood and it helps us stay connected to the product and understand our customers better.

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Pros of Apostle.io
Pros of Twilio SendGrid
  • 1
    Outsources handlebars template interpolation
  • 1
    Integrates with mailgun, sendgrid, mandrill, smtp
  • 1
    Easy setup
  • 1
    Rails, ruby, python, php, javascript, curl
  • 1
    Analytics
  • 1
    Awesome
  • 1
    Great editor with handlebars
  • 189
    Easy setup
  • 136
    Cheap and simple
  • 107
    Easy email integration!
  • 86
    Reliable
  • 58
    Well-documented
  • 28
    Generous free allowance to get you started
  • 25
    Trackable
  • 21
    Heroku add-on
  • 15
    Azure add-on
  • 13
    Better support for third party integrations
  • 6
    Simple installation
  • 6
    Free plan
  • 4
    Great client libraries
  • 4
    Helpful evangelist staff
  • 3
    Great support
  • 3
    Better customer support than the competition
  • 3
    Great add-ons
  • 2
    Scalable
  • 2
    Nice dashboard
  • 1
    Web editor for templates
  • 1
    Cool setup
  • 1
    Free
  • 1
    Within integration
  • 1
    Easy set up
  • 1
    Great customer support
  • 1
    Google cloud messaging

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Cons of Apostle.io
Cons of Twilio SendGrid
    Be the first to leave a con
    • 2
      No Terraform provider
    • 2
      Google analytics integration is not campaign-specific
    • 1
      Shared IP blacklist removal takes months
    • 0
      Shares IP blacklist removal

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    What is Apostle.io?

    Transactional emails are the forgotten step child of internet marketers. Apostle.io empowers marketers to manage transactional emails themselves, as they would their list based campaigns. Preview, Update, Analyse and Test your transactional email all in one place.

    What is Twilio SendGrid?

    Twilio SendGrid's cloud-based email infrastructure relieves businesses of the cost and complexity of maintaining custom email systems. Twilio SendGrid provides reliable delivery, scalability & real-time analytics along with flexible API's.

    Need advice about which tool to choose?Ask the StackShare community!

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    What are some alternatives to Apostle.io and Twilio SendGrid?
    Amazon SES
    Amazon SES eliminates the complexity and expense of building an in-house email solution or licensing, installing, and operating a third-party email service. The service integrates with other AWS services, making it easy to send emails from applications being hosted on services such as Amazon EC2.
    Mailgun
    Mailgun is a set of powerful APIs that allow you to send, receive, track and store email effortlessly.
    Mandrill
    Mandrill is a new way for apps to send transactional email. It runs on the delivery infrastructure that powers MailChimp.
    Postmark
    Postmark removes the headaches of delivering and parsing email for webapps with minimal setup time and zero maintenance.
    Mailjet
    Mailjet is a real-time Cloud Emailing platform: scalable, agile and flexible. Our unique algorithm boosts your deliverability and our platform provides in-depth insight so you can optimize more than ever.
    See all alternatives