ClickTale vs Mixpanel

ClickTale vs Mixpanel: What are the differences?

ClickTale: Visualize visitor's interactions. ClickTale tracks every mouse move, click and scroll, creating playable videos of customers’ entire browsing sessions as well as powerful visual heatmaps and behavioral reports that perfectly complement traditional web analytics. As a fully hosted subscription service, ClickTale is cost-effective and quick to set up; Mixpanel: Actions speak louder than page views. Mixpanel is an advanced analytics service that helps improve web and mobile applications by tracking how users interact & engage with them.

ClickTale belongs to "Heatmap Analytics" category of the tech stack, while Mixpanel can be primarily classified under "Funnel Analysis Analytics".

Some of the features offered by ClickTale are:

• Visitor Recordings- Watch your visitor’s every mouse move, click and scroll to discover exactly how they use your site.
• Mouse Move Heatmaps- View where visitors move their mouse (strongly correlated with eye movements), an excellent method for analyzing site usability.
• Click Heatmaps- See everywhere your visitors click on the page, whether it's a link, image or text to track and optimize visitor behavior.

On the other hand, Mixpanel provides the following key features:

• Build complex queries without writing SQL.- Segmentation allows you to do incredibly powerful data analysis. Answer complex questions such as “Show me the age breakdown of people who are male, from the United States, and viewed the pricing page” with just a few mouse clicks.
• Segmentation actually understands your data. When you send a number, date, or list of items our interface will automatically figure out how to use it.
• Instead of just a simple average, which only gives you a small part of the information you need, Segmentation automatically determines the perfect bucket size to give you a powerful visualization of the numeric distribution.