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  1. Stackups
  2. Business Tools
  3. Marketing Automation
  4. Marketing Automation
  5. Craft vs Marketo

Craft vs Marketo

OverviewComparisonAlternatives

Overview

Marketo
Marketo
Stacks1.7K
Followers369
Votes16
Craft
Craft
Stacks136
Followers140
Votes29

Craft vs Marketo: What are the differences?

Key Differences Between Craft and Marketo

  1. Integration with third-party platforms: Craft provides a seamless integration with various third-party platforms like Shopify, WordPress, and Magento, allowing for easy data synchronization and transfer. On the other hand, Marketo focuses more on its own ecosystem, providing fewer integrations with external systems.

  2. User Interface and Ease of Use: Craft is known for its user-friendly interface and intuitive design, making it easier for users to navigate and utilize its features efficiently. Marketo, on the other hand, has a steeper learning curve and can be more complex to use for beginners.

  3. Target Audience: Craft is more suitable for small to medium-sized businesses looking for a simple yet effective marketing automation solution, whereas Marketo is often preferred by larger enterprises with more complex marketing needs and a higher volume of leads.

  4. Customization and Flexibility: Craft offers a high level of customization and flexibility, allowing users to tailor their marketing strategies to specific needs and preferences. Marketo, while robust, may have limitations in terms of customization options, particularly for more niche marketing tactics.

  5. Cost and Pricing Structure: Craft typically offers more budget-friendly pricing options, making it a more accessible choice for startups and growing businesses. In contrast, Marketo is known for its higher cost, often targeting larger enterprises with bigger marketing budgets.

  6. Lead Scoring and Nurturing Features: Craft provides comprehensive lead scoring and nurturing features that can help businesses identify and prioritize potential customers effectively. While Marketo also offers these features, Craft is often seen as more user-friendly and efficient in this aspect.

In Summary, Craft and Marketo differ in integrations, user interface, target audience, customization, pricing, and lead scoring capabilities, catering to the diverse needs of businesses of varying sizes and complexities.

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Detailed Comparison

Marketo
Marketo
Craft
Craft

Marketing automation, social campaigns, inbound marketing, sales apps, ROI reporting - all in one place.

Craft is a content management system (CMS) that’s laser-focused on doing one thing really, really well: managing content.

Email- Build relationships with highly personalized email and nurture campaigns;Automation- Do more with less by automating marketing and sales activities;Inbound- Attract more prospects through engaging content and SEO/SEM optimization;Social- Amplify reach across all channels with integrated social sharing, engagement and promotion;Lead Management- Acquire, segment, score, nurture and recycle leads - pass them to sales when they’re win-ready;Events- Completely automate marketing programs for webinars and tradeshows;Landing Pages & Forms- Create landing pages and forms, rich with social elements, using simple drag-and-drop;Sales Intelligence- Improve sales effectiveness through real-time lead intelligence delivered through the CRM;Analytics- Clearly demostrate ROI of marketing programs through highly visual closed-loop reporting
Relations;Matrix;Assets;Localization;Live Preview;Custom Fields;Section Types;Entry Types;Categories and Tags;Dashboard;Templating;Responsive CP;One-Click Updating
Statistics
Stacks
1.7K
Stacks
136
Followers
369
Followers
140
Votes
16
Votes
29
Pros & Cons
Pros
  • 10
    Salesforce.com integration
  • 6
    Complex automation
Pros
  • 8
    Quick bespoke CMS
  • 7
    Easy to use CMS
  • 6
    Clean slate approach to templating
  • 2
    Has it's own StackExcange
  • 2
    Great support
Integrations
Twilio
Twilio
Optimizely
Optimizely
Trello
Trello
Slack
Slack
Segment
Segment
Salesforce Sales Cloud
Salesforce Sales Cloud
Shopify
Shopify
Google Tag Manager
Google Tag Manager
Unbounce
Unbounce
Wistia
Wistia
Amazon S3
Amazon S3
Google Cloud Storage
Google Cloud Storage
Rackspace Cloud Files
Rackspace Cloud Files

What are some alternatives to Marketo, Craft?

WordPress

WordPress

The core software is built by hundreds of community volunteers, and when you’re ready for more there are thousands of plugins and themes available to transform your site into almost anything you can imagine. Over 60 million people have chosen WordPress to power the place on the web they call “home” — we’d love you to join the family.

Drupal

Drupal

Drupal is an open source content management platform powering millions of websites and applications. It’s built, used, and supported by an active and diverse community of people around the world.

Strapi

Strapi

Strapi is100% JavaScript, extensible, and fully customizable. It enables developers to build projects faster by providing a customizable API out of the box and giving them the freedom to use the their favorite tools.

Ghost

Ghost

Ghost is a platform dedicated to one thing: Publishing. It's beautifully designed, completely customisable and completely Open Source. Ghost allows you to write and publish your own blog, giving you the tools to make it easy and even fun to do.

Wagtail

Wagtail

Wagtail is a Django content management system built originally for the Royal College of Art and focused on flexibility and user experience.

OctoberCMS

OctoberCMS

It is a Laravel-based CMS engineered for simplicity. It has a simple and intuitive interface. It provides a consistent structure with an emphasis on reusability so you can focus on building something unique while we handle the boring bits.

HubSpot

HubSpot

Attract, convert, close and delight customers with HubSpot’s complete set of marketing tools. HubSpot all-in-one marketing software helps more than 12,000 companies in 56 countries attract leads and convert them into customers.

Twill

Twill

Twill is an open source CMS toolkit for Laravel that helps developers rapidly create a custom admin console that is intuitive, powerful and flexible.

ProcessWire

ProcessWire

ProcessWire is an open source content management system (CMS) and web application framework aimed at the needs of designers, developers and their clients. ProcessWire gives you more control over your fields, templates and markup than other platforms, and provides a powerful template system that works the way you do

Typo3

Typo3

It is a free and open-source Web content management system written in PHP. It can run on several web servers, such as Apache or IIS, on top of many operating systems, among them Linux, Microsoft Windows, FreeBSD, macOS and OS/2.

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