Craft vs Marketo: What are the differences?
What is Craft? A CMS built to do one thing and do it well: manage content. Craft is a content management system (CMS) that’s laser-focused on doing one thing really, really well: managing content.
What is Marketo? Helping marketers master the art and science of digital marketing. Marketing automation, social campaigns, inbound marketing, sales apps, ROI reporting - all in one place.
Craft and Marketo are primarily classified as "Self-Hosted Blogging / CMS" and "Marketing Automation" tools respectively.
Some of the features offered by Craft are:
On the other hand, Marketo provides the following key features:
- Email- Build relationships with highly personalized email and nurture campaigns
- Automation- Do more with less by automating marketing and sales activities
- Inbound- Attract more prospects through engaging content and SEO/SEM optimization
"Quick bespoke CMS" is the primary reason why developers consider Craft over the competitors, whereas "Salesforce.com integration" was stated as the key factor in picking Marketo.
Heroku, CircleCI, and Hootsuite are some of the popular companies that use Marketo, whereas Craft is used by UMake, Rigetti Quantum Computing, and Postmark. Marketo has a broader approval, being mentioned in 793 company stacks & 30 developers stacks; compared to Craft, which is listed in 43 company stacks and 9 developer stacks.