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Craft vs Marketo: What are the differences?

What is Craft? A CMS built to do one thing and do it well: manage content. Craft is a content management system (CMS) that’s laser-focused on doing one thing really, really well: managing content.

What is Marketo? Helping marketers master the art and science of digital marketing. Marketing automation, social campaigns, inbound marketing, sales apps, ROI reporting - all in one place.

Craft and Marketo are primarily classified as "Self-Hosted Blogging / CMS" and "Marketing Automation" tools respectively.

Some of the features offered by Craft are:

  • Relations
  • Matrix
  • Assets

On the other hand, Marketo provides the following key features:

  • Email- Build relationships with highly personalized email and nurture campaigns
  • Automation- Do more with less by automating marketing and sales activities
  • Inbound- Attract more prospects through engaging content and SEO/SEM optimization

"Quick bespoke CMS" is the primary reason why developers consider Craft over the competitors, whereas "Salesforce.com integration" was stated as the key factor in picking Marketo.

Heroku, CircleCI, and Hootsuite are some of the popular companies that use Marketo, whereas Craft is used by UMake, Rigetti Quantum Computing, and Postmark. Marketo has a broader approval, being mentioned in 793 company stacks & 30 developers stacks; compared to Craft, which is listed in 43 company stacks and 9 developer stacks.

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What is Craft?

Craft is a content management system (CMS) that’s laser-focused on doing one thing really, really well: managing content.

What is Marketo?

Marketing automation, social campaigns, inbound marketing, sales apps, ROI reporting - all in one place.
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      What are some alternatives to Craft and Marketo?
      WordPress
      The core software is built by hundreds of community volunteers, and when you’re ready for more there are thousands of plugins and themes available to transform your site into almost anything you can imagine. Over 60 million people have chosen WordPress to power the place on the web they call “home” — we’d love you to join the family.
      Drupal
      Drupal is an open source content management platform powering millions of websites and applications. It’s built, used, and supported by an active and diverse community of people around the world.
      Joomla!
      Joomla is a simple and powerful web server application and it requires a server with PHP and either MySQL, PostgreSQL, or SQL Server to run it.
      Adobe Experience Manager
      It is a Web Content Management System that allows companies to manage their web content (Web pages, digital assets, forms, etc) and also create digital experiences with this content on any platform web, mobile or IoT.
      Sitefinity
      It is a content management system (CMS) is software that allows customers to make updates and changes to their website without a web developer.
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