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Drip vs SendGrid: What are the differences?

<Write Introduction here>
  1. Pricing Structure: Drip offers a flexible pricing plan based on the number of subscribers and features utilized, while SendGrid operates on a pay-as-you-go model with pricing determined by the volume of emails sent.
  2. Automation Capabilities: Drip excels in its advanced automation workflow options, allowing for intricate automated campaigns based on user behavior, while SendGrid offers simpler automation features suitable for basic email marketing needs.
  3. Segmentation Options: Drip provides robust segmentation tools that allow users to target specific audiences based on numerous criteria, while SendGrid offers more limited segmentation capabilities.
  4. Deliverability Rates: SendGrid is known for its high deliverability rates, ensuring that emails reach the intended recipients' inboxes, whereas Drip's deliverability rates may vary depending on various factors.
  5. Reporting and Analytics: Drip offers detailed reporting and analytics features that provide in-depth insights into campaign performance, while SendGrid provides basic reporting tools that may not offer as much depth in analysis.
  6. Integration Abilities: SendGrid provides extensive integration options with various third-party platforms and tools, while Drip may have fewer integrations available for specific applications.

In Summary, Drip and SendGrid differ in their pricing structures, automation capabilities, segmentation options, deliverability rates, reporting and analytics features, as well as integration abilities.

Advice on Drip and Twilio SendGrid

For transactional emails, notifications, reminders, etc, I want to make it so writers/designers can set up the emails and maintain them, and then dynamically insert fields, that I then replace when actually sending the mail from code.

I think the ability to use a basic layout template across individual email templates would make things a lot easier (think header, footer, standard typography, etc).

What is best for this? Why would you prefer Mailgun, SendGrid, Mandrill or something else?

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Replies (4)
Mika Henriksson
Coder at mhenrixon Consulting · | 4 upvotes · 95.5K views
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PostmarkPostmark

The only transactional email service that I've been able to stomach is Postmark! It is by far the easiest (and quickest to get feedback from) service that I have come across. While drowning in attempts to debug Mandril, Mailgun and others I get quick feedback from Postmark in what I need to do.

Postmark for the win!

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Justini Powell
Lead Developer at Watermark Community Church · | 4 upvotes · 95.6K views
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Twilio SendGridTwilio SendGrid

If you need your emails to be sent in a time-sensitive manner, I'd recommend SendGrid. We were using Mailgun and the lag because they aren't "transactional" in nature caused issues for us. SendGrid also has the ability to do dynamic templates and bulk send from their API. I don't know that they have the shared layout ability you mentioned, though.

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Vit Ulicny
Recommends
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MandrillMandrill

We are using more extensively Mandrill.

It is a ok tool, which gives you the power for emailing with nice set of features.

The templates editing and management is a bit tricky, but this is mostly related to email templates in general, which are hard to create and maintain.

I do not think you can share the parts of the templates. You can have your predefined templates with possibility to insert dynamic content.

They provide a limited possibility to preview and test your templates.

The template editor is text only. For the better editors checkout http://topol.io or https://mosaico.io

Unfortunately, I do not have experience with the other tools and possibilities to manage templates.

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Aric Fedida
Founder, CTO at ASK Technologies Inc · | 1 upvotes · 94.9K views
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Twilio SendGridTwilio SendGrid

At this stage, all of the tools you mentioned do email delivery pretty well. They all support email templates as well. Here are some considerations:

  1. Twilio owns SendGrid. If you're an existing Twilio customer, in my opinion that's a good reason to use SendGrid over the other solutions. The APIs are solid, and Twilio has excellent developer tools that allow you to create interesting automations (which is important for scaling).
  2. Mandrill was created by MailChimp, who have massive experience with email delivery and specifically with emailing beautiful email templates.
  3. Mailgun is a tool on its own. Like the other two, it supports mail templates and is built to be controlled almost exclusively via APIs.

SendGrid and Mandrill have pretty nice WYSIWIG template editors as part of their platform. Not so sure about Mailgun.

So for me the considerations would be: 1. How easy is it for you to integrate with their API? How complete is their API in terms of your own specific needs? 2. Prices: Which one works best for my budget? 3. Am I OK with editing the templates elsewhere (or even by hand), and then pasting the code into Mailgun? Or do I want the comfort of Mandrill or Sendgrid with their WYSIWYG editors?

Personally I'd go with Twilio, simply because it's such a massive ecosystem they are less likely to go bankrupt, and their APIs are rock solid.

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Pros of Drip
Pros of Twilio SendGrid
  • 0
    <a href="https://staysuperfit.com/">Very Easy</a>
  • 190
    Easy setup
  • 137
    Cheap and simple
  • 107
    Easy email integration!
  • 86
    Reliable
  • 58
    Well-documented
  • 28
    Generous free allowance to get you started
  • 25
    Trackable
  • 21
    Heroku add-on
  • 15
    Azure add-on
  • 13
    Better support for third party integrations
  • 6
    Simple installation
  • 6
    Free plan
  • 4
    Helpful evangelist staff
  • 4
    Great client libraries
  • 3
    Great support
  • 3
    Better customer support than the competition
  • 3
    Great add-ons
  • 2
    Nice dashboard
  • 2
    Scalable
  • 1
    Web editor for templates
  • 1
    Cool setup
  • 1
    Within integration
  • 1
    Easy set up
  • 1
    Free
  • 1
    Great customer support
  • 1
    Google cloud messaging

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Cons of Drip
Cons of Twilio SendGrid
    Be the first to leave a con
    • 3
      Google analytics integration is not campaign-specific
    • 1
      Shared IP blacklist removal takes months
    • 0
      Shares IP blacklist removal

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    What is Drip?

    It is the first ECRM–an Ecommerce CRM designed for building personal and profitable relationships with your customers at scale. It uses customer insight, data, and smarter email marketing automation at scale. With the best customer experience, your brand will never blend in.

    What is Twilio SendGrid?

    Twilio SendGrid's cloud-based email infrastructure relieves businesses of the cost and complexity of maintaining custom email systems. Twilio SendGrid provides reliable delivery, scalability & real-time analytics along with flexible API's.

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    What companies use Drip?
    What companies use Twilio SendGrid?
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    What tools integrate with Drip?
    What tools integrate with Twilio SendGrid?

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    What are some alternatives to Drip and Twilio SendGrid?
    Mailchimp
    MailChimp helps you design email newsletters, share them on social networks, integrate with services you already use, and track your results. It's like your own personal publishing platform.
    ActiveCampaign
    Recognized as the leader in the marketing and sales automation for small businesses, ActiveCampaign helps over 70k growing businesses meaningfully connect and engage with their customers with personalized, intelligence-driven messages.
    ConvertKit
    It is a powerful new email service provider that provides Infusionsoft like automation capabilities without the Infusionsoft price
    EngageBay
    It is a simple all-in-one Marketing, CRM, Sales & Service software for growing companies. It is an affordable Hubspot alternative.
    WordPress
    The core software is built by hundreds of community volunteers, and when you’re ready for more there are thousands of plugins and themes available to transform your site into almost anything you can imagine. Over 60 million people have chosen WordPress to power the place on the web they call “home” — we’d love you to join the family.
    See all alternatives