Salesforce Marketing Cloud vs Eloqua: What are the differences?
Salesforce Marketing Cloud: A unified marketing platform to know consumers, engage them, and personalize their experience. Email marketing automation connects interactions from any channel or device, and combines customer data and behaviors to create real-time relevant communications; Eloqua: A service (SaaS) platform for marketing automation offered by Oracle. Successful demand generation, email marketing, and lead management engagement hinge on a modern platform and strategy aligned to buyer needs across all phases and channels of the buying process.
Salesforce Marketing Cloud and Eloqua can be categorized as "Marketing Automation" tools.
Some of the features offered by Salesforce Marketing Cloud are:
- Journey Builder
- Email Studio
- Salesforce DMP
On the other hand, Eloqua provides the following key features:
- Landing pages & forms
- Content calendar planning
- Lead nurturing, scoring & assignment