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Eloqua

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Salesforce Marketing Cloud

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Salesforce Marketing Cloud vs Eloqua: What are the differences?

Salesforce Marketing Cloud: A unified marketing platform to know consumers, engage them, and personalize their experience. Email marketing automation connects interactions from any channel or device, and combines customer data and behaviors to create real-time relevant communications; Eloqua: A service (SaaS) platform for marketing automation offered by Oracle. Successful demand generation, email marketing, and lead management engagement hinge on a modern platform and strategy aligned to buyer needs across all phases and channels of the buying process.

Salesforce Marketing Cloud and Eloqua can be categorized as "Marketing Automation" tools.

Some of the features offered by Salesforce Marketing Cloud are:

  • Journey Builder
  • Email Studio
  • Salesforce DMP

On the other hand, Eloqua provides the following key features:

  • Landing pages & forms
  • Content calendar planning
  • Lead nurturing, scoring & assignment
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What is Eloqua?

Successful demand generation, email marketing, and lead management engagement hinge on a modern platform and strategy aligned to buyer needs across all phases and channels of the buying process

What is Salesforce Marketing Cloud?

Email marketing automation connects interactions from any channel or device, and combines customer data and behaviors to create real-time relevant communications.

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What companies use Eloqua?
What companies use Salesforce Marketing Cloud?
See which teams inside your own company are using Eloqua or Salesforce Marketing Cloud.
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What tools integrate with Eloqua?
What tools integrate with Salesforce Marketing Cloud?

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What are some alternatives to Eloqua and Salesforce Marketing Cloud?
Marketo
Marketing automation, social campaigns, inbound marketing, sales apps, ROI reporting - all in one place.
HubSpot
Attract, convert, close and delight customers with HubSpot’s complete set of marketing tools. HubSpot all-in-one marketing software helps more than 12,000 companies in 56 countries attract leads and convert them into customers.
Pardot
It is a software as a service (SaaS) marketing automation platform offering email automation, targeted email campaigns and lead management for B2B sales and marketing organizations. It provides a full solution that helps marketers create meaningful connections, generate more pipeline, and empower sales to close more deals.
Mailchimp
MailChimp helps you design email newsletters, share them on social networks, integrate with services you already use, and track your results. It's like your own personal publishing platform.
ActiveCampaign
Recognized as the leader in the marketing and sales automation for small businesses, ActiveCampaign helps over 70k growing businesses meaningfully connect and engage with their customers with personalized, intelligence-driven messages.
See all alternatives