Home
Business Tools
Support, Sales, and Marketing
Marketing Automation

Marketo vs Salesforce Marketing Cloud

Need advice about which tool to choose?Ask the StackShare community!

Marketo
1.7K
306
+ 1
13
Salesforce Marketing Cloud
154
139
+ 1
0
Add tool

Marketo vs Salesforce Marketing Cloud: What are the differences?

Developers describe Marketo as "Helping marketers master the art and science of digital marketing". Marketing automation, social campaigns, inbound marketing, sales apps, ROI reporting - all in one place. On the other hand, Salesforce Marketing Cloud is detailed as "A unified marketing platform to know consumers, engage them, and personalize their experience". Email marketing automation connects interactions from any channel or device, and combines customer data and behaviors to create real-time relevant communications.

Marketo and Salesforce Marketing Cloud can be categorized as "Marketing Automation" tools.

Some of the features offered by Marketo are:

  • Email- Build relationships with highly personalized email and nurture campaigns
  • Automation- Do more with less by automating marketing and sales activities
  • Inbound- Attract more prospects through engaging content and SEO/SEM optimization

On the other hand, Salesforce Marketing Cloud provides the following key features:

  • Journey Builder
  • Email Studio
  • Salesforce DMP

Heroku, CircleCI, and Hootsuite are some of the popular companies that use Marketo, whereas Salesforce Marketing Cloud is used by Segment, Seven Corners, and Digital Pulp. Marketo has a broader approval, being mentioned in 841 company stacks & 118 developers stacks; compared to Salesforce Marketing Cloud, which is listed in 11 company stacks and 7 developer stacks.

Get Advice from developers at your company using Private StackShare. Sign up for Private StackShare.
Learn More
Pros of Marketo
Pros of Salesforce Marketing Cloud
  • 8
    Salesforce.com integration
  • 5
    Complex automation
    Be the first to leave a pro

    Sign up to add or upvote prosMake informed product decisions

    Sign up to add or upvote consMake informed product decisions

    What is Marketo?

    Marketing automation, social campaigns, inbound marketing, sales apps, ROI reporting - all in one place.

    What is Salesforce Marketing Cloud?

    Email marketing automation connects interactions from any channel or device, and combines customer data and behaviors to create real-time relevant communications.

    Need advice about which tool to choose?Ask the StackShare community!

    What companies use Marketo?
    What companies use Salesforce Marketing Cloud?
    See which teams inside your own company are using Marketo or Salesforce Marketing Cloud.
    Sign up for Private StackShareLearn More

    Sign up to get full access to all the companiesMake informed product decisions

    What tools integrate with Marketo?
    What tools integrate with Salesforce Marketing Cloud?

    Sign up to get full access to all the tool integrationsMake informed product decisions

    Blog Posts

    The Growth Stacks of 2019
    Jul 2 2019 at 9:34PM

    Segment

    +25
    10
    5826
    How LendingHome Scaled Their Marketplace To $750M In Real Esta...
    Sep 2 2016 at 3:23AM

    LendingHome

    +43
    18
    5093
    What are some alternatives to Marketo and Salesforce Marketing Cloud?
    HubSpot
    Attract, convert, close and delight customers with HubSpot’s complete set of marketing tools. HubSpot all-in-one marketing software helps more than 12,000 companies in 56 countries attract leads and convert them into customers.
    Pardot
    It is a software as a service (SaaS) marketing automation platform offering email automation, targeted email campaigns and lead management for B2B sales and marketing organizations. It provides a full solution that helps marketers create meaningful connections, generate more pipeline, and empower sales to close more deals.
    Eloqua
    Successful demand generation, email marketing, and lead management engagement hinge on a modern platform and strategy aligned to buyer needs across all phases and channels of the buying process
    Mailchimp
    MailChimp helps you design email newsletters, share them on social networks, integrate with services you already use, and track your results. It's like your own personal publishing platform.
    ActiveCampaign
    Recognized as the leader in the marketing and sales automation for small businesses, ActiveCampaign helps over 70k growing businesses meaningfully connect and engage with their customers with personalized, intelligence-driven messages.
    See all alternatives

    Related Comparisons

    HubSpot vs MarketoActiveCampaign vs MarketoActiveCampaign vs HubSpot vs MarketoMarketo vs QuokkaMarketo vs Sailthru

    Trending Comparisons

    Django vs Laravel vs Node.jsBootstrap vs Foundation vs Material-UINode.js vs Spring BootFlyway vs LiquibaseAWS CodeCommit vs Bitbucket vs GitHub

    Top Comparisons

    Bitbucket vs GitHub vs GitLabBootstrap vs MaterializePostman vs Swagger UIHipChat vs Mattermost vs Slack