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Marketo

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Marketo vs Salesforce Marketing Cloud: What are the differences?

Developers describe Marketo as "Helping marketers master the art and science of digital marketing". Marketing automation, social campaigns, inbound marketing, sales apps, ROI reporting - all in one place. On the other hand, Salesforce Marketing Cloud is detailed as "A unified marketing platform to know consumers, engage them, and personalize their experience". Email marketing automation connects interactions from any channel or device, and combines customer data and behaviors to create real-time relevant communications.

Marketo and Salesforce Marketing Cloud can be categorized as "Marketing Automation" tools.

Some of the features offered by Marketo are:

  • Email- Build relationships with highly personalized email and nurture campaigns
  • Automation- Do more with less by automating marketing and sales activities
  • Inbound- Attract more prospects through engaging content and SEO/SEM optimization

On the other hand, Salesforce Marketing Cloud provides the following key features:

  • Journey Builder
  • Email Studio
  • Salesforce DMP

Heroku, CircleCI, and Hootsuite are some of the popular companies that use Marketo, whereas Salesforce Marketing Cloud is used by Segment, Seven Corners, and Digital Pulp. Marketo has a broader approval, being mentioned in 841 company stacks & 118 developers stacks; compared to Salesforce Marketing Cloud, which is listed in 11 company stacks and 7 developer stacks.

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    What is Marketo?

    Marketing automation, social campaigns, inbound marketing, sales apps, ROI reporting - all in one place.

    What is Salesforce Marketing Cloud?

    Email marketing automation connects interactions from any channel or device, and combines customer data and behaviors to create real-time relevant communications.

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    What companies use Marketo?
    What companies use Salesforce Marketing Cloud?
    See which teams inside your own company are using Marketo or Salesforce Marketing Cloud.
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    What tools integrate with Marketo?
    What tools integrate with Salesforce Marketing Cloud?

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    Blog Posts

    Jul 2 2019 at 9:34PM

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    What are some alternatives to Marketo and Salesforce Marketing Cloud?
    HubSpot
    Attract, convert, close and delight customers with HubSpot’s complete set of marketing tools. HubSpot all-in-one marketing software helps more than 12,000 companies in 56 countries attract leads and convert them into customers.
    Pardot
    It is a software as a service (SaaS) marketing automation platform offering email automation, targeted email campaigns and lead management for B2B sales and marketing organizations. It provides a full solution that helps marketers create meaningful connections, generate more pipeline, and empower sales to close more deals.
    Eloqua
    Successful demand generation, email marketing, and lead management engagement hinge on a modern platform and strategy aligned to buyer needs across all phases and channels of the buying process
    Mailchimp
    MailChimp helps you design email newsletters, share them on social networks, integrate with services you already use, and track your results. It's like your own personal publishing platform.
    ActiveCampaign
    Recognized as the leader in the marketing and sales automation for small businesses, ActiveCampaign helps over 70k growing businesses meaningfully connect and engage with their customers with personalized, intelligence-driven messages.
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