Marketo vs Salesforce Marketing Cloud: What are the differences?
Developers describe Marketo as "Helping marketers master the art and science of digital marketing". Marketing automation, social campaigns, inbound marketing, sales apps, ROI reporting - all in one place. On the other hand, Salesforce Marketing Cloud is detailed as "A unified marketing platform to know consumers, engage them, and personalize their experience". Email marketing automation connects interactions from any channel or device, and combines customer data and behaviors to create real-time relevant communications.
Marketo and Salesforce Marketing Cloud can be categorized as "Marketing Automation" tools.
Some of the features offered by Marketo are:
- Email- Build relationships with highly personalized email and nurture campaigns
- Automation- Do more with less by automating marketing and sales activities
- Inbound- Attract more prospects through engaging content and SEO/SEM optimization
On the other hand, Salesforce Marketing Cloud provides the following key features:
- Journey Builder
- Email Studio
- Salesforce DMP
Heroku, CircleCI, and Hootsuite are some of the popular companies that use Marketo, whereas Salesforce Marketing Cloud is used by Segment, Seven Corners, and Digital Pulp. Marketo has a broader approval, being mentioned in 841 company stacks & 118 developers stacks; compared to Salesforce Marketing Cloud, which is listed in 11 company stacks and 7 developer stacks.
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