Facebook Analytics vs Google Analytics vs Matomo

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Facebook Analytics

118
64
+ 1
0
Google Analytics

125.8K
48.3K
+ 1
5K
Matomo

1.9K
168
+ 1
6
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Pros of Facebook Analytics
Pros of Google Analytics
Pros of Matomo
    Be the first to leave a pro
    • 1.5K
      Free
    • 926
      Easy setup
    • 890
      Data visualization
    • 698
      Real-time stats
    • 405
      Comprehensive feature set
    • 181
      Goals tracking
    • 154
      Powerful funnel conversion reporting
    • 138
      Customizable reports
    • 83
      Custom events try
    • 53
      Elastic api
    • 14
      Updated regulary
    • 8
      Interactive Documentation
    • 3
      Google play
    • 2
      Industry Standard
    • 2
      Walkman music video playlist
    • 2
      Advanced ecommerce
    • 1
      Medium / Channel data split
    • 1
      Easy to integrate
    • 1
      Financial Management Challenges -2015h
    • 1
      Lifesaver
    • 1
      Irina
    • 1
      Updated regulary
    • 1
      Goals tracking
    • 1
      Self-hosted
    • 1
      Open Source
    • 1
      Full data control
    • 1
      Free

    Sign up to add or upvote prosMake informed product decisions

    Cons of Facebook Analytics
    Cons of Google Analytics
    Cons of Matomo
      Be the first to leave a con
      • 11
        Confusing UX/UI
      • 8
        Super complex
      • 6
        Very hard to build out funnels
      • 4
        Poor web performance metrics
      • 3
        Very easy to confuse the user of the analytics
      • 2
        Time spent on page isn't accurate out of the box
        Be the first to leave a con

        Sign up to add or upvote consMake informed product decisions

        What is Facebook Analytics?

        Get a deeper understanding of where and how people interact with your business across your website, app, Facebook Page and more. You can visualise people's progress to conversion through their actions across your Page and website, mobile and desktop, and more.

        What is Google Analytics?

        Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.

        What is Matomo?

        It is a web analytics platform designed to give you the conclusive insights with our complete range of features. You can also evaluate the full user-experience of your visitor’s behaviour with its Conversion Optimization features, including Heatmaps, Sessions Recordings, Funnels, Goals, Form Analytics and A/B Testing.

        Need advice about which tool to choose?Ask the StackShare community!

        Jobs that mention Facebook Analytics, Google Analytics, and Matomo as a desired skillset
        What companies use Facebook Analytics?
        What companies use Google Analytics?
        What companies use Matomo?

        Sign up to get full access to all the companiesMake informed product decisions

        What tools integrate with Facebook Analytics?
        What tools integrate with Google Analytics?
        What tools integrate with Matomo?

        Sign up to get full access to all the tool integrationsMake informed product decisions

        Blog Posts

        Jul 2 2019 at 9:34PM

        Segment

        Google AnalyticsAmazon S3New Relic+25
        10
        6755
        GitHubPythonNode.js+47
        54
        72315
        GitHubGitSlack+30
        27
        18324
        JavaScriptGitHubGit+33
        20
        2084
        JavaScriptGitHubPython+42
        53
        21861
        What are some alternatives to Facebook Analytics, Google Analytics, and Matomo?
        Facebook Pixel
        A code that you place on your website. It collects data that helps you track conversions from Facebook ads
        Mixpanel
        Mixpanel helps companies build better products through data. With our powerful, self-serve product analytics solution, teams can easily analyze how and why people engage, convert, and retain to improve their user experience.
        Insights
        Insights is a self-hosted "SQL-not-required" data analytics and business intelligence tool. Featuring linkable URLs, easy data exploration, automatic joins, graphs, exports, facets (pivots), pretty colors and a ridiculously permissive license (MIT).
        Firebase
        Firebase is a cloud service designed to power real-time, collaborative applications. Simply add the Firebase library to your application to gain access to a shared data structure; any changes you make to that data are automatically synchronized with the Firebase cloud and with other clients within milliseconds.
        Piwik
        Matomo (formerly Piwik) is a full-featured PHP MySQL software program that you download and install on your own webserver. At the end of the five-minute installation process, you will be given a JavaScript code.
        See all alternatives