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Firebase vs Leanplum: What are the differences?


Firebase and Leanplum are both mobile app development platforms that offer various features and services. However, there are key differences between the two that set them apart. In this article, we will explore six significant differences between Firebase and Leanplum.

  1. Backend as a Service (BaaS) vs Mobile Marketing Platform (MMP): Firebase is primarily a Backend as a Service (BaaS) offering, providing developers with a comprehensive set of tools and services to build and manage their apps' backend infrastructure. On the other hand, Leanplum is a Mobile Marketing Platform (MMP) focused on helping businesses optimize their mobile app marketing efforts, including user engagement, personalization, and A/B testing.

  2. Emphasis on Real-time Database vs Analytics and Personalization: Firebase places a strong emphasis on its real-time database, Firebase Realtime Database, which allows developers to store and sync data in real-time across multiple clients. In contrast, Leanplum focuses on analytics and personalization, providing robust tracking and analysis capabilities, as well as features to segment users and personalize their app experience.

  3. Integration with Google Cloud Platform vs Customization and Flexibility: Firebase is tightly integrated with Google Cloud Platform (GCP), which gives developers access to a wide range of additional services and scalability options. Leanplum, on the other hand, offers more customization and flexibility, allowing businesses to tailor their marketing strategies and app experiences based on their specific needs and goals.

  4. Authentication and User Management vs Campaign Management: Firebase provides built-in authentication and user management features, allowing developers to easily handle user registrations, logins, and password resets. In contrast, Leanplum focuses on campaign management, providing tools to create, automate, and analyze marketing campaigns, including push notifications, in-app messaging, and email campaigns.

  5. Wide Range of App Development Features vs In-depth Marketing Insights: Firebase offers a comprehensive set of app development features, including cloud functions, hosting, storage, and machine learning capabilities. Leanplum, however, focuses on providing in-depth marketing insights and optimization tools, such as cohort analysis, funnel analysis, and predictive analytics, to help businesses make data-driven decisions and improve their app marketing strategies.

  6. Pricing Model and Cost Structure: Firebase and Leanplum have different pricing models and cost structures. Firebase offers a tiered pricing model based on usage and additional costs for specific services, such as Firestore and Cloud Functions. Leanplum, on the other hand, offers custom pricing based on the specific needs and scale of each business, allowing for more flexibility in cost management.

In summary, Firebase is primarily a Backend as a Service (BaaS) focused on app development, offering real-time database capabilities and integration with Google Cloud Platform. Leanplum, on the other hand, is a Mobile Marketing Platform (MMP) focused on optimizing app marketing efforts, providing analytics, personalization, and campaign management features.

Advice on Firebase and Leanplum
Needs advice

We are starting to work on a web-based platform aiming to connect artists (clients) and professional freelancers (service providers). In-app, timeline-based, real-time communication between users (& storing it), file transfers, and push notifications are essential core features. We are considering using Node.js, ExpressJS, React, MongoDB stack with Socket.IO & Apollo, or maybe using Real-Time Database and functionalities of Firebase.

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Replies (3)
Timothy Malstead
Junior Full Stack Developer at Freelance · | 7 upvotes · 466.6K views

I would recommend looking hard into Firebase for this project, especially if you do not have dedicated full-stack or backend members on your team.

The real time database, as you mentioned, is a great option, but I would also look into Firestore. Similar to RTDB, it adds more functions and some cool methods as well. Also, another great thing about Firebase is you have easy access to storage and dead simple auth as well.

Node.js Express MongoDB Socket.IO and Apollo are great technologies as well, and may be the better option if you do not wish to cede as much control to third parties in your application.

Overall, I say if you wish to focus more time developing your React application instead of other parts of your stack, Firebase is a great way to do that.

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Hello Noam 👋,

I suggest taking a look at Ably, it has all the realtime features you need and the platform is designed to guarantee critical functionality at scale.

Here is an in depth comparison between Ably and Firebase

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Hey Noam,

I would recommend you to take a look into 8base. It has features you've requested, also relation database and GraphQL API which will help you to develop rapidly.

Thanks, Ilya

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Pros of Firebase
Pros of Leanplum
  • 371
    Realtime backend made easy
  • 270
    Fast and responsive
  • 242
    Easy setup
  • 215
  • 191
  • 134
  • 128
    Backed by google
  • 83
    Angular adaptor
  • 68
  • 36
    Great customer support
  • 32
    Great documentation
  • 25
    Real-time synchronization
  • 21
    Mobile friendly
  • 18
    Rapid prototyping
  • 14
    Great security
  • 12
    Automatic scaling
  • 11
    Freakingly awesome
  • 8
  • 8
    Angularfire is an amazing addition!
  • 8
    Super fast development
  • 6
    Built in user auth/oauth
  • 6
    Firebase hosting
  • 6
    Ios adaptor
  • 6
    Awesome next-gen backend
  • 4
    Speed of light
  • 4
    Very easy to use
  • 3
  • 3
    It's made development super fast
  • 3
    Brilliant for startups
  • 2
    Free hosting
  • 2
    Cloud functions
  • 2
    JS Offline and Sync suport
  • 2
    Low battery consumption
  • 2
  • 2
    The concurrent updates create a great experience
  • 2
    Push notification
  • 2
    I can quickly create static web apps with no backend
  • 2
    Great all-round functionality
  • 2
    Free authentication solution
  • 1
    Easy Reactjs integration
  • 1
    Google's support
  • 1
    Free SSL
  • 1
    CDN & cache out of the box
  • 1
    Easy to use
  • 1
  • 1
    Faster workflow
  • 1
  • 1
    Good Free Limits
  • 1
    Simple and easy
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    Cons of Firebase
    Cons of Leanplum
    • 31
      Can become expensive
    • 16
      No open source, you depend on external company
    • 15
      Scalability is not infinite
    • 9
      Not Flexible Enough
    • 7
      Cant filter queries
    • 3
      Very unstable server
    • 3
      No Relational Data
    • 2
      Too many errors
    • 2
      No offline sync
      Be the first to leave a con

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      What is Firebase?

      Firebase is a cloud service designed to power real-time, collaborative applications. Simply add the Firebase library to your application to gain access to a shared data structure; any changes you make to that data are automatically synchronized with the Firebase cloud and with other clients within milliseconds.

      What is Leanplum?

      It is a mobile engagement platform that helps forward-looking brands like Grab, Tinder, and Tesco meet the real-time needs of their customers.

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      What companies use Firebase?
      What companies use Leanplum?
      See which teams inside your own company are using Firebase or Leanplum.
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      What tools integrate with Firebase?
      What tools integrate with Leanplum?

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      What are some alternatives to Firebase and Leanplum?
      With Parse, you can add a scalable and powerful backend in minutes and launch a full-featured app in record time without ever worrying about server management. We offer push notifications, social integration, data storage, and the ability to add rich custom logic to your app’s backend with Cloud Code.
      MongoDB stores data in JSON-like documents that can vary in structure, offering a dynamic, flexible schema. MongoDB was also designed for high availability and scalability, with built-in replication and auto-sharding.
      Heroku is a cloud application platform – a new way of building and deploying web apps. Heroku lets app developers spend 100% of their time on their application code, not managing servers, deployment, ongoing operations, or scaling.
      A set of unified APIs and tools that instantly enables Single Sign On and user management to all your applications.
      The Realm Mobile Platform is a next-generation data layer for applications. Realm is reactive, concurrent, and lightweight, allowing you to work with live, native objects.
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