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  1. Stackups
  2. Business Tools
  3. Marketing Automation
  4. Marketing Automation
  5. Ghost vs Marketo

Ghost vs Marketo

OverviewDecisionsComparisonAlternatives

Overview

Marketo
Marketo
Stacks1.7K
Followers369
Votes16
Ghost
Ghost
Stacks518
Followers507
Votes219
GitHub Stars51.1K
Forks11.1K

Ghost vs Marketo: What are the differences?

Developers describe Ghost as "Just a blogging platform". Ghost is a platform dedicated to one thing: Publishing. It's beautifully designed, completely customisable and completely Open Source. Ghost allows you to write and publish your own blog, giving you the tools to make it easy and even fun to do. On the other hand, Marketo is detailed as "Helping marketers master the art and science of digital marketing". Marketing automation, social campaigns, inbound marketing, sales apps, ROI reporting - all in one place.

Ghost belongs to "Self-Hosted Blogging / CMS" category of the tech stack, while Marketo can be primarily classified under "Marketing Automation".

"Beautiful" is the top reason why over 40 developers like Ghost, while over 5 developers mention "Salesforce.com integration" as the leading cause for choosing Marketo.

Ghost is an open source tool with 30.3K GitHub stars and 6.55K GitHub forks. Here's a link to Ghost's open source repository on GitHub.

Heroku, CircleCI, and Hootsuite are some of the popular companies that use Marketo, whereas Ghost is used by Accenture, Pubu, and Ghost. Marketo has a broader approval, being mentioned in 793 company stacks & 30 developers stacks; compared to Ghost, which is listed in 60 company stacks and 39 developer stacks.

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Advice on Marketo, Ghost

Xander
Xander

Founder at Rate My Meeting

Mar 30, 2020

Decided

So many choices for CMSs these days. So then what do you choose if speed, security and customization are key? Headless for one. Consuming your own APIs for content is absolute key. It makes designing pages in the front-end a breeze. Leaving Ghost and Cockpit. If I then looked at the footprint and impact on server load, Cockpit definitely wins that battle.

243k views243k
Comments

Detailed Comparison

Marketo
Marketo
Ghost
Ghost

Marketing automation, social campaigns, inbound marketing, sales apps, ROI reporting - all in one place.

Ghost is a platform dedicated to one thing: Publishing. It's beautifully designed, completely customisable and completely Open Source. Ghost allows you to write and publish your own blog, giving you the tools to make it easy and even fun to do.

Email- Build relationships with highly personalized email and nurture campaigns;Automation- Do more with less by automating marketing and sales activities;Inbound- Attract more prospects through engaging content and SEO/SEM optimization;Social- Amplify reach across all channels with integrated social sharing, engagement and promotion;Lead Management- Acquire, segment, score, nurture and recycle leads - pass them to sales when they’re win-ready;Events- Completely automate marketing programs for webinars and tradeshows;Landing Pages & Forms- Create landing pages and forms, rich with social elements, using simple drag-and-drop;Sales Intelligence- Improve sales effectiveness through real-time lead intelligence delivered through the CRM;Analytics- Clearly demostrate ROI of marketing programs through highly visual closed-loop reporting
An intuitive, minimal editor; Ultra-fast content management; All SEO features built-in natively; Native desktop & mobile apps; Publish once, distribute everywhere; Headless CMS with Node.js REST APIs; Over 19x faster than WordPress; Secure & independently audited; Custom theme or any JAMstack front-end
Statistics
GitHub Stars
-
GitHub Stars
51.1K
GitHub Forks
-
GitHub Forks
11.1K
Stacks
1.7K
Stacks
518
Followers
369
Followers
507
Votes
16
Votes
219
Pros & Cons
Pros
  • 10
    Salesforce.com integration
  • 6
    Complex automation
Pros
  • 45
    Beautiful
  • 35
    Fast
  • 29
    Quick/simple post styling
  • 20
    Live Post Preview
  • 20
    Open source
Integrations
Twilio
Twilio
Optimizely
Optimizely
Trello
Trello
Slack
Slack
Segment
Segment
Salesforce Sales Cloud
Salesforce Sales Cloud
Shopify
Shopify
Google Tag Manager
Google Tag Manager
Unbounce
Unbounce
Wistia
Wistia
No integrations available

What are some alternatives to Marketo, Ghost?

WordPress

WordPress

The core software is built by hundreds of community volunteers, and when you’re ready for more there are thousands of plugins and themes available to transform your site into almost anything you can imagine. Over 60 million people have chosen WordPress to power the place on the web they call “home” — we’d love you to join the family.

Drupal

Drupal

Drupal is an open source content management platform powering millions of websites and applications. It’s built, used, and supported by an active and diverse community of people around the world.

Strapi

Strapi

Strapi is100% JavaScript, extensible, and fully customizable. It enables developers to build projects faster by providing a customizable API out of the box and giving them the freedom to use the their favorite tools.

Wagtail

Wagtail

Wagtail is a Django content management system built originally for the Royal College of Art and focused on flexibility and user experience.

OctoberCMS

OctoberCMS

It is a Laravel-based CMS engineered for simplicity. It has a simple and intuitive interface. It provides a consistent structure with an emphasis on reusability so you can focus on building something unique while we handle the boring bits.

HubSpot

HubSpot

Attract, convert, close and delight customers with HubSpot’s complete set of marketing tools. HubSpot all-in-one marketing software helps more than 12,000 companies in 56 countries attract leads and convert them into customers.

Twill

Twill

Twill is an open source CMS toolkit for Laravel that helps developers rapidly create a custom admin console that is intuitive, powerful and flexible.

ProcessWire

ProcessWire

ProcessWire is an open source content management system (CMS) and web application framework aimed at the needs of designers, developers and their clients. ProcessWire gives you more control over your fields, templates and markup than other platforms, and provides a powerful template system that works the way you do

Typo3

Typo3

It is a free and open-source Web content management system written in PHP. It can run on several web servers, such as Apache or IIS, on top of many operating systems, among them Linux, Microsoft Windows, FreeBSD, macOS and OS/2.

Directus

Directus

Let's say you're planning on managing content for a website, native app, and widget. Instead of using a CMS that's baked into the website client, it makes more sense to decouple your content entirely and access it through an API or SDK. That's a headless CMS. That's Directus.

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