Google Analytics vs Hotjar

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Google Analytics

125.8K
48.3K
+ 1
5K
Hotjar

1.5K
300
+ 1
0
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Pros of Google Analytics
Pros of Hotjar
  • 1.5K
    Free
  • 926
    Easy setup
  • 890
    Data visualization
  • 698
    Real-time stats
  • 405
    Comprehensive feature set
  • 181
    Goals tracking
  • 154
    Powerful funnel conversion reporting
  • 138
    Customizable reports
  • 83
    Custom events try
  • 53
    Elastic api
  • 14
    Updated regulary
  • 8
    Interactive Documentation
  • 3
    Google play
  • 2
    Industry Standard
  • 2
    Walkman music video playlist
  • 2
    Advanced ecommerce
  • 1
    Medium / Channel data split
  • 1
    Easy to integrate
  • 1
    Financial Management Challenges -2015h
  • 1
    Lifesaver
  • 1
    Irina
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    Cons of Google Analytics
    Cons of Hotjar
    • 11
      Confusing UX/UI
    • 8
      Super complex
    • 6
      Very hard to build out funnels
    • 4
      Poor web performance metrics
    • 3
      Very easy to confuse the user of the analytics
    • 2
      Time spent on page isn't accurate out of the box
    • 4
      Doesn't work with iframe

    Sign up to add or upvote consMake informed product decisions

    What is Google Analytics?

    Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.

    What is Hotjar?

    See how visitors are really using your website, collect user feedback and turn more visitors into customers.

    Need advice about which tool to choose?Ask the StackShare community!

    What companies use Google Analytics?
    What companies use Hotjar?
    See which teams inside your own company are using Google Analytics or Hotjar.
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    What tools integrate with Google Analytics?
    What tools integrate with Hotjar?

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    Blog Posts

    Jul 2 2019 at 9:34PM

    Segment

    Google AnalyticsAmazon S3New Relic+25
    10
    6749
    GitHubPythonNode.js+47
    54
    72306
    GitHubGitSlack+30
    27
    18319
    JavaScriptGitHubGit+33
    20
    2084
    JavaScriptGitHubPython+42
    53
    21847
    What are some alternatives to Google Analytics and Hotjar?
    Mixpanel
    Mixpanel helps companies build better products through data. With our powerful, self-serve product analytics solution, teams can easily analyze how and why people engage, convert, and retain to improve their user experience.
    Piwik
    Matomo (formerly Piwik) is a full-featured PHP MySQL software program that you download and install on your own webserver. At the end of the five-minute installation process, you will be given a JavaScript code.
    Google Tag Manager
    Tag Manager gives you the ability to add and update your own tags for conversion tracking, site analytics, remarketing, and more. There are nearly endless ways to track user behavior across your sites and apps, and the intuitive design lets you change tags whenever you want.
    Amplitude
    Amplitude provides scalable mobile analytics that helps companies leverage data to create explosive user growth. Anyone in the company can use Amplitude to pinpoint the most valuable behavioral patterns within hours.
    Heap
    Heap automatically captures every user action in your app and lets you measure it all. Clicks, taps, swipes, form submissions, page views, and more. Track events and segment users instantly. No pushing code. No waiting for data to trickle in.
    See all alternatives