Google Analytics vs Matomo vs Yandex Metrica

Need advice about which tool to choose?Ask the StackShare community!

Google Analytics

127.7K
49.6K
+ 1
5.1K
Matomo

1.9K
172
+ 1
6
Yandex Metrica

71
36
+ 1
0
Manage your open source components, licenses, and vulnerabilities
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Pros of Google Analytics
Pros of Matomo
Pros of Yandex Metrica
  • 1.5K
    Free
  • 927
    Easy setup
  • 891
    Data visualization
  • 698
    Real-time stats
  • 406
    Comprehensive feature set
  • 182
    Goals tracking
  • 155
    Powerful funnel conversion reporting
  • 139
    Customizable reports
  • 83
    Custom events try
  • 53
    Elastic api
  • 15
    Updated regulary
  • 8
    Interactive Documentation
  • 4
    Google play
  • 3
    Walkman music video playlist
  • 3
    Industry Standard
  • 3
    Advanced ecommerce
  • 2
    Irina
  • 2
    Easy to integrate
  • 2
    Financial Management Challenges -2015h
  • 2
    Medium / Channel data split
  • 2
    Lifesaver
  • 1
    Updated regulary
  • 1
    Goals tracking
  • 1
    Self-hosted
  • 1
    Open Source
  • 1
    Full data control
  • 1
    Free
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    Cons of Google Analytics
    Cons of Matomo
    Cons of Yandex Metrica
    • 11
      Confusing UX/UI
    • 8
      Super complex
    • 6
      Very hard to build out funnels
    • 4
      Poor web performance metrics
    • 3
      Very easy to confuse the user of the analytics
    • 2
      Time spent on page isn't accurate out of the box
      Be the first to leave a con
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        No Stats

        What is Google Analytics?

        Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.

        What is Matomo?

        It is a web analytics platform designed to give you the conclusive insights with our complete range of features. You can also evaluate the full user-experience of your visitor’s behaviour with its Conversion Optimization features, including Heatmaps, Sessions Recordings, Funnels, Goals, Form Analytics and A/B Testing.

        What is Yandex Metrica?

        It helps you get descriptive reports and record the actions of individual users, find out what people are searching for on your site, collect statistics on each ad. Direct, and keep track of conversion rates - even while offline.

        Need advice about which tool to choose?Ask the StackShare community!

        Jobs that mention Google Analytics, Matomo, and Yandex Metrica as a desired skillset
        What companies use Google Analytics?
        What companies use Matomo?
        What companies use Yandex Metrica?

        Sign up to get full access to all the companiesMake informed product decisions

        What tools integrate with Google Analytics?
        What tools integrate with Matomo?
        What tools integrate with Yandex Metrica?
          No integrations found

          Sign up to get full access to all the tool integrationsMake informed product decisions

          Blog Posts

          Jul 2 2019 at 9:34PM

          Segment

          Google AnalyticsAmazon S3New Relic+25
          10
          6911
          GitHubPythonNode.js+47
          55
          72889
          GitGitHubSlack+30
          27
          18772
          JavaScriptGitGitHub+33
          20
          2157
          JavaScriptGitHubPython+42
          53
          22235
          What are some alternatives to Google Analytics, Matomo, and Yandex Metrica?
          Mixpanel
          Mixpanel helps companies build better products through data. With our powerful, self-serve product analytics solution, teams can easily analyze how and why people engage, convert, and retain to improve their user experience.
          Piwik
          Matomo (formerly Piwik) is a full-featured PHP MySQL software program that you download and install on your own webserver. At the end of the five-minute installation process, you will be given a JavaScript code.
          Google Tag Manager
          Tag Manager gives you the ability to add and update your own tags for conversion tracking, site analytics, remarketing, and more. There are nearly endless ways to track user behavior across your sites and apps, and the intuitive design lets you change tags whenever you want.
          Amplitude
          Amplitude provides scalable mobile analytics that helps companies leverage data to create explosive user growth. Anyone in the company can use Amplitude to pinpoint the most valuable behavioral patterns within hours.
          Heap
          Heap automatically captures every user action in your app and lets you measure it all. Clicks, taps, swipes, form submissions, page views, and more. Track events and segment users instantly. No pushing code. No waiting for data to trickle in.
          See all alternatives