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  1. Stackups
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  4. Funnel Analysis Analytics
  5. KISSmetrics vs Snowplow

KISSmetrics vs Snowplow

OverviewComparisonAlternatives

Overview

KISSmetrics
KISSmetrics
Stacks513
Followers184
Votes70
Snowplow
Snowplow
Stacks130
Followers174
Votes35
GitHub Stars7.0K
Forks1.2K

KISSmetrics vs Snowplow: What are the differences?

What is KISSmetrics? Get actionable metrics for your business. Optimize Your Business and Get More Customers. Identify, understand, and improve the metrics that drive your online business.

What is Snowplow? Enterprise-strength web, mobile, and event analytics, powered by Hadoop, Kinesis, Redshift and Elasticsearch. Every single event, from your website(s), mobile app(s), desktop applications and server-side systems, stored in your own data warehouse and available to action in real-time.

KISSmetrics and Snowplow are primarily classified as "Funnel Analysis Analytics" and "Custom Analytics" tools respectively.

Some of the features offered by KISSmetrics are:

  • The basic unit in KISSmetrics is a person. When you view your KISSmetrics reports they show you people, not just aggregate data.
  • Track your person-centric data
  • Our JavaScript allows you to track data right from your website so you can measure your campaigns, discover your referrers and understand marketing attribution.

On the other hand, Snowplow provides the following key features:

  • Record events from your website, mobile app, server side systems, third party systems and any type of connected device , so that you have a record of what happened, when, and to whom
  • Processes that data including validating, enriching and modeling it
  • Load that data into your own datawarehouse to power sophisticted analytics

"Extremely easy" is the primary reason why developers consider KISSmetrics over the competitors, whereas "Can track any type of digital event" was stated as the key factor in picking Snowplow.

Snowplow is an open source tool with 4.82K GitHub stars and 1K GitHub forks. Here's a link to Snowplow's open source repository on GitHub.

According to the StackShare community, KISSmetrics has a broader approval, being mentioned in 349 company stacks & 30 developers stacks; compared to Snowplow, which is listed in 23 company stacks and 7 developer stacks.

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Detailed Comparison

KISSmetrics
KISSmetrics
Snowplow
Snowplow

Optimize Your Business and Get More Customers. Identify, understand, and improve the metrics that drive your online business.

Snowplow is a real-time event data pipeline that lets you track, contextualize, validate and model your customers’ behaviour across your entire digital estate.

The basic unit in KISSmetrics is a person. When you view your KISSmetrics reports they show you people, not just aggregate data.;Track your person-centric data;Our JavaScript allows you to track data right from your website so you can measure your campaigns, discover your referrers and understand marketing attribution.;Libraries- PHP, Ruby, Python, AS3, Cocoa, iOS, Android and more.;Database- Track data directly from your database and turn it into person-centric data. Pass historical data into KISSmetrics in minutes and start analyzing it within hours.;Software Integrations- Your CRM, email service providers, help desk software and billing systems all have APIs. We’re able to let you easily track data directly from the other software services you use.;Never lose data- Tell KISSmetrics one time that your new customer, Joe Smith, is a designer, used a 20% off coupon, was referred by a friend, and works in a startup and we’ll remember it forever.;Compare customer behaviors- KISSmetrics lets you slice and dice your data to understand usage patterns, assess marketing campaign effectiveness, and segment your customers.;See actions in real time- You can use KISSmetrics Live to see events being tracked on your site in real-time; it’s a great way to immediately validate that you’ve set up your tracking correctly.;Create reports on the fly- You don’t have to pre-define your reports. Just track the significant events that happen on your site, and we’ll collect the data. Later, you can create reports on anything you’re already tracking and see the results for as long as you’ve been tracking it.
Track rich events from your websites, mobile apps, server-side systems, third party systems and any type of connected device, so that you have a record of what happened, when, and to whom;Load your data into your data warehouse of choice to power sophisticated analytics;Process your data including validating, enriching and modeling it;Your data is available in real-time via Amazon Kinesis, Google Pub/Sub and BigQuery to power real-time applications and reports;Your data pipeline is running in your cloud environment giving you full ownership and control of your data
Statistics
GitHub Stars
-
GitHub Stars
7.0K
GitHub Forks
-
GitHub Forks
1.2K
Stacks
513
Stacks
130
Followers
184
Followers
174
Votes
70
Votes
35
Pros & Cons
Pros
  • 25
    Extremely easy
  • 18
    See customer actions in real time
  • 12
    Cohort Segmentation
  • 9
    Quickly build Key Performance Indicators for your site
  • 6
    API and multiple libraries in different languages
Pros
  • 7
    Can track any type of digital event
  • 5
    First-party tracking
  • 5
    Data quality
  • 4
    Completely open source
  • 4
    Real-time streams
Integrations
Salesforce Sales Cloud
Salesforce Sales Cloud
Mailchimp
Mailchimp
Visual Website Optimizer
Visual Website Optimizer
Customer.io
Customer.io
Amazon S3
Amazon S3
Recurly
Recurly
Segment
Segment
Chargify
Chargify
Optimizely
Optimizely
WordPress
WordPress
Elasticsearch
Elasticsearch
Microsoft Azure
Microsoft Azure
Amazon S3
Amazon S3
PostgreSQL
PostgreSQL
Amazon Redshift
Amazon Redshift
AzureDataStudio
AzureDataStudio
Google Cloud Storage
Google Cloud Storage
Kafka
Kafka
Google BigQuery
Google BigQuery
Apache Spark
Apache Spark

What are some alternatives to KISSmetrics, Snowplow?

Keen

Keen

Keen is a powerful set of API's that allow you to stream, store, query, and visualize event-based data. Customer-facing metrics bring SaaS products to the next level with acquiring, engaging, and retaining customers.

Heap

Heap

Heap automatically captures every user action in your app and lets you measure it all. Clicks, taps, swipes, form submissions, page views, and more. Track events and segment users instantly. No pushing code. No waiting for data to trickle in.

Quickmetrics

Quickmetrics

It is a service for collecting, analyzing and visualizing custom metrics. It can be used to track anything from signups to server response times. Sending events is super simple.

PostHog

PostHog

Open-source product analytics for developers and product teams. PostHog helps you build better products without sharing your data with anyone. Deploy on your own infrastructure and automatically collect events, session recordings and more.

Ahoy

Ahoy

Ahoy provides a solid foundation to track visits and events in Ruby, JavaScript, and native apps.

digna

digna

Is the game-changing European modern data quality platform that effortlessly uncovers anomalies and errors in your data with Artificial Intelligence.

Bitdeli

Bitdeli

Build dashboards and reports with exactly the metrics you need using plain Python scripts. There is nothing new to learn. Bitdeli keeps your results up to date, no matter how much data you have or how complex your metrics are. Get started in minutes with our growing library of open-source analytics, created by experienced data hackers.

Opsmeter — Find what caused your AI bill.

Opsmeter — Find what caused your AI bill.

Find what caused your AI bill. Opsmeter gives endpoint, user, model, and prompt-level AI cost attribution in one view.

webseotrends

webseotrends

Webseotrends is a different kind of place on the internet. A place where the measure of success isn’t views, but viewpoints. Where the quality of the idea matters, not the author’s qualifications. A place where conversation pushes ideas forward. Webseotrends is a tool in the Platform as a Service category of a tech stack.

Rybbit

Rybbit

Next-gen, open source, lightweight, cookieless web & product analytics for everyone — GDPR/CCPA compliant.

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