Litmus vs MailChimp: What are the differences?
Litmus: Email Testing and Email Marketing Analytics *. Litmus is a testing service for web and marketing professionals. It allows people to cross-browser test their websites, and test their email newsletters across a range of email clients and spam filters; *MailChimp:** Easy email newsletters. MailChimp helps you design email newsletters, share them on social networks, integrate with services you already use, and track your results. It's like your own personal publishing platform.
Litmus belongs to "Email Testing" category of the tech stack, while MailChimp can be primarily classified under "Email Marketing".
Some of the features offered by Litmus are:
- You send us a copy of your email design, either by uploading the HTML or sending us a test email. Within a couple of minutes you'll see screenshots of your email as it's rendered by all the different email clients. Made a change? One click starts a re-test.
- PREVIEW IN REAL EMAIL CLIENTS- Litmus shows you screenshots of your email newsletter as it looks across all major email clients.
- CHECK ON MOBILE DEVICES- See your email on the most popular mobile devices. Litmus even lets you realistically scroll your email on the device.
On the other hand, MailChimp provides the following key features:
- Facebook Integration
- AutoConnect Templates
- Full Featured API
"Support for tons of email clients" is the top reason why over 10 developers like Litmus, while over 259 developers mention "Smooth setup & ui" as the leading cause for choosing MailChimp.
PedidosYa, Sellsuki, and Movielala are some of the popular companies that use MailChimp, whereas Litmus is used by Mailchimp, Lensley, and 37 Signals. MailChimp has a broader approval, being mentioned in 1657 company stacks & 655 developers stacks; compared to Litmus, which is listed in 27 company stacks and 4 developer stacks.
What is Litmus?
What is Mailchimp?
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I have been using MailChimp and I found it the best choice for Newsletter and building email templates.
The only annoying part as a developer is when I started using their API through mandrill, The API itself work perfect, but the issue is in the templates.
I start by creating a template in Mailchimp then submit it to mandrill (this gives me the impression that API is a second citizen in mailchimp, but not a big deal, it works) then I update the template code through Mandrill and here start the problem because you loose the Sync between MailChimp and Mandrill. Mandrill has a very poor template editor and you can't Sync it back to MailChimp to use their greate template editor.
Everything else is great.
Used Litmus at my previous employer and found it to be easy to use, with a great selection of email clients, and plain text. Even pretty old clients that I didn't think were around anymore! The display vs what I saw in the actual client was usually pretty accurate. Occasional differences, and can take a while to run all the tests. But, with so many clients, it's understandable.
At zerotoherojs.com there are two kinds of mailing that I send.
- Important system emails.
- News and updates.
I send the important emails using Mailgun, and news and updates using MailChimp.
For managing your mailing list, and sending occasional newsletters, MailChimp is the best.
MailChimp is used to provision our newsletters to our customers. To outsource the Email traffic its a good choice for the quality and services they provide.
Changed the way how we to the email marketing and with its tools and it has become so much easier to QA and test eDMS across different email clients.
Top-of-funnel email campaigns. Email communication with people who exist outside of our core automated systems (aka outside of our digital journey).
We use MailChimp for collecting signups on landing pages, our main app, for drip campaigns, and to send updates to users.
MailChimp is used by our business development team for email marketing and customer communications.