Litmus vs Mailchimp

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Litmus

115
99
+ 1
25
Mailchimp

19.8K
10.2K
+ 1
1.2K
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Litmus vs MailChimp: What are the differences?

Litmus: Email Testing and Email Marketing Analytics *. Litmus is a testing service for web and marketing professionals. It allows people to cross-browser test their websites, and test their email newsletters across a range of email clients and spam filters; *MailChimp:** Easy email newsletters. MailChimp helps you design email newsletters, share them on social networks, integrate with services you already use, and track your results. It's like your own personal publishing platform.

Litmus belongs to "Email Testing" category of the tech stack, while MailChimp can be primarily classified under "Email Marketing".

Some of the features offered by Litmus are:

  • You send us a copy of your email design, either by uploading the HTML or sending us a test email. Within a couple of minutes you'll see screenshots of your email as it's rendered by all the different email clients. Made a change? One click starts a re-test.
  • PREVIEW IN REAL EMAIL CLIENTS- Litmus shows you screenshots of your email newsletter as it looks across all major email clients.
  • CHECK ON MOBILE DEVICES- See your email on the most popular mobile devices. Litmus even lets you realistically scroll your email on the device.

On the other hand, MailChimp provides the following key features:

  • Facebook Integration
  • AutoConnect Templates
  • Full Featured API

"Support for tons of email clients" is the top reason why over 10 developers like Litmus, while over 259 developers mention "Smooth setup & ui" as the leading cause for choosing MailChimp.

PedidosYa, Sellsuki, and Movielala are some of the popular companies that use MailChimp, whereas Litmus is used by Mailchimp, Lensley, and 37 Signals. MailChimp has a broader approval, being mentioned in 1657 company stacks & 655 developers stacks; compared to Litmus, which is listed in 27 company stacks and 4 developer stacks.

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Pros of Litmus
Pros of Mailchimp
  • 12
    Support for tons of email clients
  • 5
    Works fast
  • 4
    Great free trial offer
  • 4
    Review what the user sees
  • 259
    Smooth setup & ui
  • 248
    Mailing list
  • 149
    Robust e-mail creation
  • 120
    Integrates with a lot of external services
  • 109
    Custom templates
  • 60
    Free tier
  • 49
    Great api
  • 42
    Great UI
  • 33
    A/B Testing Subject Lines
  • 30
    Broad feature set
  • 11
    Subscriber Analytics
  • 9
    Great interface. The standard for email marketing
  • 8
    Great documentation
  • 8
    Mandrill integration
  • 7
    Segmentation
  • 6
    Best deliverability; helps you be the good guy
  • 5
    Facebook Integration
  • 5
    Autoresponders
  • 3
    RSS-to-email
  • 3
    Co-branding
  • 3
    Customization
  • 3
    Embedded signup forms
  • 2
    Automation
  • 1
    Great logo
  • 1
    Groups
  • 0
    Landing pages

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Cons of Litmus
Cons of Mailchimp
    Be the first to leave a con
    • 2
      Super expensive
    • 1
      No Terraform provider
    • 1
      Poor API
    • 1
      Charged based on subscribers as opposed to emails sent

    Sign up to add or upvote consMake informed product decisions

    What is Litmus?

    Litmus is a testing service for web and marketing professionals. It allows people to cross-browser test their websites, and test their email newsletters across a range of email clients and spam filters.

    What is Mailchimp?

    MailChimp helps you design email newsletters, share them on social networks, integrate with services you already use, and track your results. It's like your own personal publishing platform.

    Need advice about which tool to choose?Ask the StackShare community!

    What companies use Litmus?
    What companies use Mailchimp?
    See which teams inside your own company are using Litmus or Mailchimp.
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    What tools integrate with Litmus?
    What tools integrate with Mailchimp?

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    What are some alternatives to Litmus and Mailchimp?
    Email on Acid
    Email on Acid is the most affordable, self-serve email testing platform in the world. We can help you maximize the success of your email marketing efforts by diagnosing and improving your renderability, deliverability, click-throughs and conversions.
    250ok
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    MailHog
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