1. Pricing Model: LiveChat offers a straightforward pricing model based on the number of agents, while Zoho Support provides a tiered pricing structure with different features at each level, allowing businesses to choose a plan that suits their specific needs and budget.

2. Integration Capabilities: LiveChat seamlessly integrates with popular platforms such as Shopify, WordPress, and HubSpot, whereas Zoho Support offers extensive integration options with Zoho's suite of products, providing a comprehensive ecosystem for businesses looking to streamline their operations.

3. Automation Features: LiveChat focuses on real-time customer engagement, offering features like chat routing and canned responses, while Zoho Support emphasizes automation through AI-powered capabilities such as chatbots, workflows, and macros, enhancing efficiency in handling customer interactions.

4. Reporting and Analytics: LiveChat provides basic reporting features like chat ratings and agent performance metrics, while Zoho Support offers advanced analytics tools with customizable dashboards, KPI tracking, and trend analysis, empowering businesses to make data-driven decisions.

5. Customization Options: LiveChat allows for customization of chat widgets and agent profiles, enabling businesses to maintain brand consistency, whereas Zoho Support offers extensive customization options such as custom fields, layouts, and modules, catering to businesses with unique requirements.

6. Customer Service Channels: LiveChat primarily focuses on live chat support, while Zoho Support offers a multi-channel approach with support for email, phone, social media, and self-service portals, providing businesses with a wider range of communication channels to engage with their customers.

In Summary, LiveChat and Zoho Support differ in their pricing models, integration capabilities, automation features, reporting and analytics tools, customization options, and customer service channels, catering to businesses with varying needs and preferences.