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ActiveCampaign vs MailChimp: What are the differences?
ActiveCampaign: Sales and marketing automation platform. Recognized as the leader in the marketing and sales automation for small businesses, ActiveCampaign helps over 70k growing businesses meaningfully connect and engage with their customers with personalized, intelligence-driven messages; MailChimp: Easy email newsletters. MailChimp helps you design email newsletters, share them on social networks, integrate with services you already use, and track your results. It's like your own personal publishing platform.
ActiveCampaign belongs to "Marketing Automation" category of the tech stack, while MailChimp can be primarily classified under "Email Marketing".
Some of the features offered by ActiveCampaign are:
- Contact management
- Drag and Drop email designer
- Conversations
On the other hand, MailChimp provides the following key features:
- Facebook Integration
- AutoConnect Templates
- Full Featured API
Rainist, Typeform, and OpenGov are some of the popular companies that use MailChimp, whereas ActiveCampaign is used by BILLSHARK, Outsourcing Hub, and Publing. MailChimp has a broader approval, being mentioned in 1666 company stacks & 670 developers stacks; compared to ActiveCampaign, which is listed in 11 company stacks and 5 developer stacks.
Pros of ActiveCampaign
- Support1
- Advanced flow builder0
Pros of Mailchimp
- Smooth setup & ui259
- Mailing list248
- Robust e-mail creation148
- Integrates with a lot of external services120
- Custom templates109
- Free tier59
- Great api49
- Great UI42
- A/B Testing Subject Lines33
- Broad feature set30
- Subscriber Analytics11
- Great interface. The standard for email marketing9
- Great documentation8
- Mandrill integration8
- Segmentation7
- Best deliverability; helps you be the good guy6
- Facebook Integration5
- Autoresponders5
- Customization3
- RSS-to-email3
- Co-branding3
- Embedded signup forms3
- Automation2
- Great logo1
- Groups1
- Landing pages0
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Cons of ActiveCampaign
Cons of Mailchimp
- Super expensive2
- Poor API1
- Charged based on subscribers as opposed to emails sent1
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What is ActiveCampaign?
What is Mailchimp?
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What companies use ActiveCampaign?
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