MailUp vs Mailchimp: What are the differences?

1. Pricing Model: Mailchimp offers a pay-as-you-go pricing model whereas MailUp provides a subscription-based pricing structure with the option to purchase SMS credits separately. This allows for more flexibility in budgeting and usage based on the company's needs.

2. Features: Mailchimp is more focused on email marketing, while MailUp offers a wider range of features including SMS marketing, automation, and reporting tools. MailUp also provides advanced segmentation capabilities for more targeted campaigns.

3. Integration Options: Mailchimp has a larger number of integrations with popular tools like Shopify, Salesforce, and WordPress, making it easier to connect with other platforms. On the other hand, MailUp offers fewer integrations but provides a robust API for custom integrations.

4. Deliverability Rates: MailUp boasts higher deliverability rates compared to Mailchimp, which may be attributed to its reputation as a more secure and reliable email marketing platform. This can be crucial for ensuring that emails reach the intended recipients' inboxes.

5. Customer Support: Mailchimp offers support through email and chat, while MailUp provides dedicated account managers for personalized assistance. This can be beneficial for businesses seeking more hands-on support and guidance for their marketing efforts.

6. User Interface: Mailchimp has a more user-friendly interface with drag-and-drop design capabilities, making it easier for beginners to create visually appealing campaigns. In contrast, MailUp's interface may require a learning curve but offers more customization options for advanced users.

In Summary, MailUp and Mailchimp differ in pricing models, features, integration options, deliverability rates, customer support, and user interface.