Need advice about which tool to choose?Ask the StackShare community!

Mailchimp

18.5K
9.1K
+ 1
1.2K
Mandrill

4.4K
1.6K
+ 1
925
Add tool

MailChimp vs Mandrill: What are the differences?

Developers describe MailChimp as "Easy email newsletters". MailChimp helps you design email newsletters, share them on social networks, integrate with services you already use, and track your results. It's like your own personal publishing platform. On the other hand, Mandrill is detailed as "Send transactional, triggered, and personalized email, then track results". Mandrill is a new way for apps to send transactional email. It runs on the delivery infrastructure that powers MailChimp.

MailChimp and Mandrill are primarily classified as "Email Marketing" and "Transactional Email" tools respectively.

Some of the features offered by MailChimp are:

  • Facebook Integration
  • AutoConnect Templates
  • Full Featured API

On the other hand, Mandrill provides the following key features:

  • Inbound Email- Set up inboxes for Mandrill to control. When they receive email, we’ll make an API call to your app with all the relevant information, so you don’t have to worry about what’s happening behind the scenes.
  • Webhooks Support- Create custom event notifications, keep track of new signups and unsubscribes in real-time, get a notice of every spam complaint so you can flag them in your database.
  • Rules Engine- Modify the content of email coming through Mandrill without having to involve developers. For example, you could tell Mandrill to take any email coming from confirmation@yourdomain.com, give it a new template, and add Google Analytics tracking.

"Smooth setup & ui", "Mailing list" and "Robust e-mail creation" are the key factors why developers consider MailChimp; whereas "Simple installation", "Great api" and "Generous free allowance to get you started" are the primary reasons why Mandrill is favored.

According to the StackShare community, Mandrill has a broader approval, being mentioned in 2313 company stacks & 208 developers stacks; compared to MailChimp, which is listed in 1666 company stacks and 670 developer stacks.

Advice on Mailchimp and Mandrill

For transactional emails, notifications, reminders, etc, I want to make it so writers/designers can set up the emails and maintain them, and then dynamically insert fields, that I then replace when actually sending the mail from code.

I think the ability to use a basic layout template across individual email templates would make things a lot easier (think header, footer, standard typography, etc).

What is best for this? Why would you prefer Mailgun, SendGrid, Mandrill or something else?

See more
Replies (4)
Mika Henriksson
Coder at mhenrixon Consulting · | 4 upvotes · 29.9K views
Recommends
Postmark

The only transactional email service that I've been able to stomach is Postmark! It is by far the easiest (and quickest to get feedback from) service that I have come across. While drowning in attempts to debug Mandril, Mailgun and others I get quick feedback from Postmark in what I need to do.

Postmark for the win!

See more
Justini Powell
Lead Developer at Watermark Community Church · | 4 upvotes · 29.9K views
Recommends
Twilio SendGrid

If you need your emails to be sent in a time-sensitive manner, I'd recommend SendGrid. We were using Mailgun and the lag because they aren't "transactional" in nature caused issues for us. SendGrid also has the ability to do dynamic templates and bulk send from their API. I don't know that they have the shared layout ability you mentioned, though.

See more
Vit Ulicny
Recommends
Mandrill

We are using more extensively Mandrill.

It is a ok tool, which gives you the power for emailing with nice set of features.

The templates editing and management is a bit tricky, but this is mostly related to email templates in general, which are hard to create and maintain.

I do not think you can share the parts of the templates. You can have your predefined templates with possibility to insert dynamic content.

They provide a limited possibility to preview and test your templates.

The template editor is text only. For the better editors checkout http://topol.io or https://mosaico.io

Unfortunately, I do not have experience with the other tools and possibilities to manage templates.

See more
Aric Fedida
Founder, CTO at ASK Technologies Inc · | 1 upvotes · 29.5K views
Recommends
Twilio SendGrid

At this stage, all of the tools you mentioned do email delivery pretty well. They all support email templates as well. Here are some considerations:

  1. Twilio owns SendGrid. If you're an existing Twilio customer, in my opinion that's a good reason to use SendGrid over the other solutions. The APIs are solid, and Twilio has excellent developer tools that allow you to create interesting automations (which is important for scaling).
  2. Mandrill was created by MailChimp, who have massive experience with email delivery and specifically with emailing beautiful email templates.
  3. Mailgun is a tool on its own. Like the other two, it supports mail templates and is built to be controlled almost exclusively via APIs.

SendGrid and Mandrill have pretty nice WYSIWIG template editors as part of their platform. Not so sure about Mailgun.

So for me the considerations would be: 1. How easy is it for you to integrate with their API? How complete is their API in terms of your own specific needs? 2. Prices: Which one works best for my budget? 3. Am I OK with editing the templates elsewhere (or even by hand), and then pasting the code into Mailgun? Or do I want the comfort of Mandrill or Sendgrid with their WYSIWYG editors?

Personally I'd go with Twilio, simply because it's such a massive ecosystem they are less likely to go bankrupt, and their APIs are rock solid.

See more
Get Advice from developers at your company using Private StackShare. Sign up for Private StackShare.
Learn More
Pros of Mailchimp
Pros of Mandrill
  • 259
    Smooth setup & ui
  • 248
    Mailing list
  • 149
    Robust e-mail creation
  • 120
    Integrates with a lot of external services
  • 109
    Custom templates
  • 60
    Free tier
  • 49
    Great api
  • 42
    Great UI
  • 33
    A/B Testing Subject Lines
  • 30
    Broad feature set
  • 11
    Subscriber Analytics
  • 9
    Great interface. The standard for email marketing
  • 8
    Great documentation
  • 8
    Mandrill integration
  • 7
    Segmentation
  • 6
    Best deliverability; helps you be the good guy
  • 5
    Facebook Integration
  • 5
    Autoresponders
  • 3
    RSS-to-email
  • 3
    Co-branding
  • 3
    Customization
  • 3
    Embedded signup forms
  • 2
    Automation
  • 1
    Great logo
  • 1
    Groups
  • 0
    Landing pages
  • 188
    Simple installation
  • 141
    Great api
  • 123
    Generous free allowance to get you started
  • 114
    Cheap and simple
  • 99
    Trackable
  • 59
    Well-documented
  • 54
    Doesn't go to spam
  • 47
    Great for mailchimp users
  • 32
    Webhooks
  • 28
    Client libraries
  • 7
    Heroku Add-on
  • 6
    Easy to use
  • 5
    Meaningful Metrics
  • 5
    Free
  • 3
    Advanced Tagging and Reports
  • 3
    Mobile Access
  • 3
    Status Update
  • 2
    Very chimp-like
  • 2
    Great Documentation
  • 2
    love this service
  • 1
    Free Plan
  • 1
    Webhooks for bounce mail

Sign up to add or upvote prosMake informed product decisions

Cons of Mailchimp
Cons of Mandrill
  • 2
    Super expensive
  • 1
    No Terraform provider
  • 1
    Poor API
  • 1
    Charged based on subscribers as opposed to emails sent
  • 1
    Really hard to pull analytics out via api

Sign up to add or upvote consMake informed product decisions

What is Mailchimp?

MailChimp helps you design email newsletters, share them on social networks, integrate with services you already use, and track your results. It's like your own personal publishing platform.

What is Mandrill?

Mandrill is a new way for apps to send transactional email. It runs on the delivery infrastructure that powers MailChimp.

Need advice about which tool to choose?Ask the StackShare community!

What companies use Mailchimp?
What companies use Mandrill?
See which teams inside your own company are using Mailchimp or Mandrill.
Sign up for Private StackShareLearn More

Sign up to get full access to all the companiesMake informed product decisions

What tools integrate with Mailchimp?
What tools integrate with Mandrill?

Sign up to get full access to all the tool integrationsMake informed product decisions

Blog Posts

+23
12
6351
+24
13
16727
+44
109
49943
What are some alternatives to Mailchimp and Mandrill?
Twilio SendGrid
Twilio SendGrid's cloud-based email infrastructure relieves businesses of the cost and complexity of maintaining custom email systems. Twilio SendGrid provides reliable delivery, scalability & real-time analytics along with flexible API's.
ActiveCampaign
Recognized as the leader in the marketing and sales automation for small businesses, ActiveCampaign helps over 70k growing businesses meaningfully connect and engage with their customers with personalized, intelligence-driven messages.
Drip
It is the first ECRM–an Ecommerce CRM designed for building personal and profitable relationships with your customers at scale. It uses customer insight, data, and smarter email marketing automation at scale. With the best customer experience, your brand will never blend in.
Campaign Monitor
Campaign Monitor makes it easy to attract new subscribers, send them beautiful email newsletters and see stunning reports on the results.
SendinBlue
It is a digital marketing toolbox that's built to scale and adapt with you as you grow. You can save time and boost performance by automating your segmentation and marketing messages.
See all alternatives