MailChimp vs Sailthru: What are the differences?
MailChimp: Easy email newsletters. MailChimp helps you design email newsletters, share them on social networks, integrate with services you already use, and track your results. It's like your own personal publishing platform; Sailthru: The platform for customer insights and personalized communication. Sailthru is the only company that provides fully automated, 1:1 email and onsite recommendations using a unique behavioral targeting platform. We help brands cut through the clutter and build trust with their customers by recognizing and acting upon their individual interests.
MailChimp can be classified as a tool in the "Email Marketing" category, while Sailthru is grouped under "Marketing Automation".
Some of the features offered by MailChimp are:
- Facebook Integration
- AutoConnect Templates
- Full Featured API
On the other hand, Sailthru provides the following key features:
- Analyze behavior, interests, and preferences.
- Generate unique data profiles.
- Automatically personalize every communication, in real time.
What is Mailchimp?
What is Sailthru?
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I have been using MailChimp and I found it the best choice for Newsletter and building email templates.
The only annoying part as a developer is when I started using their API through mandrill, The API itself work perfect, but the issue is in the templates.
I start by creating a template in Mailchimp then submit it to mandrill (this gives me the impression that API is a second citizen in mailchimp, but not a big deal, it works) then I update the template code through Mandrill and here start the problem because you loose the Sync between MailChimp and Mandrill. Mandrill has a very poor template editor and you can't Sync it back to MailChimp to use their greate template editor.
Everything else is great.
At zerotoherojs.com there are two kinds of mailing that I send.
- Important system emails.
- News and updates.
I send the important emails using Mailgun, and news and updates using MailChimp.
For managing your mailing list, and sending occasional newsletters, MailChimp is the best.
MailChimp is used to provision our newsletters to our customers. To outsource the Email traffic its a good choice for the quality and services they provide.
Top-of-funnel email campaigns. Email communication with people who exist outside of our core automated systems (aka outside of our digital journey).
We use MailChimp for collecting signups on landing pages, our main app, for drip campaigns, and to send updates to users.