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  1. Stackups
  2. Business Tools
  3. Marketing Automation
  4. Email Marketing
  5. Mailchimp vs Salesforce Marketing Cloud

Mailchimp vs Salesforce Marketing Cloud

OverviewComparisonAlternatives

Overview

Mailchimp
Mailchimp
Stacks22.9K
Followers12.7K
Votes1.2K
Salesforce Marketing Cloud
Salesforce Marketing Cloud
Stacks241
Followers222
Votes0

Mailchimp vs Salesforce Marketing Cloud: What are the differences?

## Introduction

1. **Pricing**: Mailchimp is more cost-effective for small businesses with a pay-as-you-go model, while Salesforce Marketing Cloud targets larger enterprises with a more complex pricing structure.
2. **Target Audience**: Mailchimp is popular among small to medium-sized businesses looking for user-friendly email marketing tools, whereas Salesforce Marketing Cloud is geared towards large enterprises requiring advanced automation and customization capabilities.
3. **Email Automation**: Salesforce Marketing Cloud offers more advanced automation features, allowing for personalized customer journeys and complex workflows, while Mailchimp's automation capabilities are more suitable for simpler campaigns.
4. **Integration**: Salesforce Marketing Cloud seamlessly integrates with Salesforce CRM and other third-party systems, offering a unified view of customer data across platforms, while Mailchimp provides fewer integration options and may require additional work to synchronize data across different systems.
5. **Customization**: Salesforce Marketing Cloud provides extensive customization options for email templates, content, and workflows, catering to the unique needs of enterprise-level businesses, whereas Mailchimp offers more standardized templates and designs with limited room for customization.
6. **Analytics**: Salesforce Marketing Cloud offers advanced analytics and reporting tools for tracking campaign performance and customer engagement in real-time, providing deep insights to optimize marketing strategies, while Mailchimp's analytics are more basic and may not offer the same level of detail for in-depth analysis.

In Summary, Mailchimp is ideal for small to medium-sized businesses seeking user-friendly email marketing tools, while Salesforce Marketing Cloud is more suitable for larger enterprises requiring advanced automation, customization, integration, and analytics capabilities.

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Detailed Comparison

Mailchimp
Mailchimp
Salesforce Marketing Cloud
Salesforce Marketing Cloud

MailChimp helps you design email newsletters, share them on social networks, integrate with services you already use, and track your results. It's like your own personal publishing platform.

Email marketing automation connects interactions from any channel or device, and combines customer data and behaviors to create real-time relevant communications.

Facebook Integration;AutoConnect Templates;Full Featured API;Subscriber Analytics;MailChimp Mobile;Email Templates;Template Language;Drag-and-Drop Editor;Multi-user Accounts;Autoresponders;Co-branding;Custom Forms;Data Security and Privacy;Email Delivery;Groups;Image and File Hosting;List Management;Segmentation;Service and Support;Subscriber Preferences;Delivery Doctor;Geolocation;Inbox Inspector;Merge Tags;RSS-to-email;Campaign Archives;Comments;Social Sharing;Reports Overview;Social Stats;A/B Split Testing;List Dashboard
Journey Builder; Email Studio; Salesforce DMP; Data studio; Social studio; Advertising studio; Mobile studio; Pardot;
Statistics
Stacks
22.9K
Stacks
241
Followers
12.7K
Followers
222
Votes
1.2K
Votes
0
Pros & Cons
Pros
  • 259
    Smooth setup & ui
  • 248
    Mailing list
  • 148
    Robust e-mail creation
  • 120
    Integrates with a lot of external services
  • 109
    Custom templates
Cons
  • 2
    Super expensive
  • 1
    Poor API
  • 1
    Charged based on subscribers as opposed to emails sent
No community feedback yet
Integrations
Formstack
Formstack
Zendesk
Zendesk
Squarespace
Squarespace
Insightly
Insightly
Get Satisfaction
Get Satisfaction
Hipmob
Hipmob
Recurly
Recurly
ClickTale
ClickTale
HipChat
HipChat
Shopify
Shopify
No integrations available

What are some alternatives to Mailchimp, Salesforce Marketing Cloud?

HubSpot

HubSpot

Attract, convert, close and delight customers with HubSpot’s complete set of marketing tools. HubSpot all-in-one marketing software helps more than 12,000 companies in 56 countries attract leads and convert them into customers.

Campaign Monitor

Campaign Monitor

Campaign Monitor makes it easy to attract new subscribers, send them beautiful email newsletters and see stunning reports on the results.

Zoho Mail

Zoho Mail

It is a secure and reliable business email solution tailor-made for your organization's communication needs. With enhanced collaboration features, it's not just an inbox—it's more.

Mailtrain

Mailtrain

Mailtrain is a self hosted newsletter application built on Node.js (v5+) and MySQL (v5.5+ or MariaDB).

Marketo

Marketo

Marketing automation, social campaigns, inbound marketing, sales apps, ROI reporting - all in one place.

Iterable

Iterable

Iterable empowers growth marketers to create world-class user engagement campaigns throughout the full lifecycle, and across all channels. Marketers segment users, build workflows, automate touchpoints at scale without engineering support.

GetResponse

GetResponse

It enables you to create a valuable marketing list of prospects, partners, and clients, so you can develop relationships with them and build a responsive and profitable customer base.

User

User

It is the solution for big and small businesses. All modern email marketing features and more. It recognizes users from your email campaigns and in this way, each user is automatically logged to chat.

Leadmi

Leadmi

Leadmi.io is a new age marketing automation platform which enables businesses to manage social media platforms and generate highly accurate leads leveraging social media activity and buyer persona. 

SendinBlue

SendinBlue

It is a digital marketing toolbox that's built to scale and adapt with you as you grow. You can save time and boost performance by automating your segmentation and marketing messages.

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