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Mailchimp vs Salesforce Marketing Cloud: What are the differences?
## Introduction
1. **Pricing**: Mailchimp is more cost-effective for small businesses with a pay-as-you-go model, while Salesforce Marketing Cloud targets larger enterprises with a more complex pricing structure.
2. **Target Audience**: Mailchimp is popular among small to medium-sized businesses looking for user-friendly email marketing tools, whereas Salesforce Marketing Cloud is geared towards large enterprises requiring advanced automation and customization capabilities.
3. **Email Automation**: Salesforce Marketing Cloud offers more advanced automation features, allowing for personalized customer journeys and complex workflows, while Mailchimp's automation capabilities are more suitable for simpler campaigns.
4. **Integration**: Salesforce Marketing Cloud seamlessly integrates with Salesforce CRM and other third-party systems, offering a unified view of customer data across platforms, while Mailchimp provides fewer integration options and may require additional work to synchronize data across different systems.
5. **Customization**: Salesforce Marketing Cloud provides extensive customization options for email templates, content, and workflows, catering to the unique needs of enterprise-level businesses, whereas Mailchimp offers more standardized templates and designs with limited room for customization.
6. **Analytics**: Salesforce Marketing Cloud offers advanced analytics and reporting tools for tracking campaign performance and customer engagement in real-time, providing deep insights to optimize marketing strategies, while Mailchimp's analytics are more basic and may not offer the same level of detail for in-depth analysis.
In Summary, Mailchimp is ideal for small to medium-sized businesses seeking user-friendly email marketing tools, while Salesforce Marketing Cloud is more suitable for larger enterprises requiring advanced automation, customization, integration, and analytics capabilities.
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Learn MorePros of Mailchimp
Pros of Salesforce Marketing Cloud
Pros of Mailchimp
- Smooth setup & ui259
- Mailing list248
- Robust e-mail creation148
- Integrates with a lot of external services120
- Custom templates109
- Free tier59
- Great api49
- Great UI42
- A/B Testing Subject Lines33
- Broad feature set30
- Subscriber Analytics11
- Great interface. The standard for email marketing9
- Great documentation8
- Mandrill integration8
- Segmentation7
- Best deliverability; helps you be the good guy6
- Facebook Integration5
- Autoresponders5
- Customization3
- RSS-to-email3
- Co-branding3
- Embedded signup forms3
- Automation2
- Great logo1
- Groups1
- Landing pages0
Pros of Salesforce Marketing Cloud
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Cons of Mailchimp
Cons of Salesforce Marketing Cloud
Cons of Mailchimp
- Super expensive2
- Poor API1
- Charged based on subscribers as opposed to emails sent1
Cons of Salesforce Marketing Cloud
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What is Mailchimp?
MailChimp helps you design email newsletters, share them on social networks, integrate with services you already use, and track your results. It's like your own personal publishing platform.
What is Salesforce Marketing Cloud?
Email marketing automation connects interactions from any channel or device, and combines customer data and behaviors to create real-time relevant communications.
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What companies use Mailchimp?
What companies use Salesforce Marketing Cloud?
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What tools integrate with Mailchimp?
What tools integrate with Salesforce Marketing Cloud?
What tools integrate with Salesforce Marketing Cloud?
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What are some alternatives to Mailchimp and Salesforce Marketing Cloud?
Twilio SendGrid
Twilio SendGrid's cloud-based email infrastructure relieves businesses of the cost and complexity of maintaining custom email systems. Twilio SendGrid provides reliable delivery, scalability & real-time analytics along with flexible API's.
ActiveCampaign
Recognized as the leader in the marketing and sales automation for small businesses, ActiveCampaign helps over 70k growing businesses meaningfully connect and engage with their customers with personalized, intelligence-driven messages.
Drip
It is the first ECRM–an Ecommerce CRM designed for building personal and profitable relationships with your customers at scale. It uses customer insight, data, and smarter email marketing automation at scale. With the best customer experience, your brand will never blend in.
Campaign Monitor
Campaign Monitor makes it easy to attract new subscribers, send them beautiful email newsletters and see stunning reports on the results.
Mandrill
Mandrill is a new way for apps to send transactional email. It runs on the delivery infrastructure that powers MailChimp.