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  5. Optimizely vs Piwik

Optimizely vs Piwik

OverviewComparisonAlternatives

Overview

Optimizely
Optimizely
Stacks3.9K
Followers879
Votes100
Piwik
Piwik
Stacks1.4K
Followers512
Votes74

Optimizely vs Piwik: What are the differences?

Optimizely: Experimentation platform for marketing, product, and engineering teams, with feature flags and personalization. Optimizely is the market leader in digital experience optimization, helping digital leaders and Fortune 100 companies alike optimize their digital products, commerce, and campaigns with a fully featured experimentation platform; Piwik: The ultimate open source alternative to Google Analytics. Piwik is a full featured PHP MySQL software program that you download and install on your own webserver. Piwik aims to be a Free software alternative to Google Analytics, and is already used on more than 1,000,000 websites. Privacy is built-in!.

Optimizely can be classified as a tool in the "A/B Testing Analytics" category, while Piwik is grouped under "General Analytics".

Some of the features offered by Optimizely are:

  • Visual editor for client-side A/B testing
  • Server-side SDKs for Full Stack experimentation
  • Mobile app optimization

On the other hand, Piwik provides the following key features:

  • Real time data updates
  • Customizable Dashboard
  • All Websites Dashboard

"Easy to setup, edit variants, & see results" is the primary reason why developers consider Optimizely over the competitors, whereas "It's good to have an alternative to google analytics" was stated as the key factor in picking Piwik.

Piwik is an open source tool with 11.7K GitHub stars and 1.81K GitHub forks. Here's a link to Piwik's open source repository on GitHub.

Uber Technologies, Spotify, and Udemy are some of the popular companies that use Optimizely, whereas Piwik is used by Practo, Hazeorid, and Learnbeat. Optimizely has a broader approval, being mentioned in 1653 company stacks & 88 developers stacks; compared to Piwik, which is listed in 816 company stacks and 103 developer stacks.

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Detailed Comparison

Optimizely
Optimizely
Piwik
Piwik

Optimizely is the market leader in digital experience optimization, helping digital leaders and Fortune 100 companies alike optimize their digital products, commerce, and campaigns with a fully featured experimentation platform.

Matomo (formerly Piwik) is a full-featured PHP MySQL software program that you download and install on your own webserver. At the end of the five-minute installation process, you will be given a JavaScript code.

Visual editor for client-side A/B testing; Server-side SDKs for Full Stack experimentation; Mobile app optimization; Feature flags and controlled rollouts; Multivariate testing; Powerful Reporting and Results; Personalization campaigns; Behavioral Targeting; Advanced Statistical Modeling; Automated traffic allocation; REST API; Raw data export; Analytics integrations
Real time data updates;Customizable Dashboard;All Websites Dashboard;Analytics for e-commerce;Goal conversion tracking;Event Tracking;Site Search Analytics;Geolocation;Pages Transitions;Page Overlay;Site speed & pages speed reports;Track different user interactions
Statistics
Stacks
3.9K
Stacks
1.4K
Followers
879
Followers
512
Votes
100
Votes
74
Pros & Cons
Pros
  • 50
    Easy to setup, edit variants, & see results
  • 20
    Light weight
  • 16
    Best a/b testing solution
  • 14
    Integration with google analytics
Pros
  • 35
    It's good to have an alternative to google analytics
  • 27
    Self-hosted
  • 10
    Easy setup
  • 2
    Not blocked by Brave
  • 0
    Great customs
Cons
  • 2
    Hard to export data
Integrations
Heap
Heap
WordPress
WordPress
New Relic
New Relic
Google Analytics
Google Analytics
Jira
Jira
Mixpanel
Mixpanel
Hotjar
Hotjar
Localytics
Localytics
FullStory
FullStory
ClickTale
ClickTale
No integrations available

What are some alternatives to Optimizely, Piwik?

Google Analytics

Google Analytics

Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.

Mixpanel

Mixpanel

Mixpanel helps companies build better products through data. With our powerful, self-serve product analytics solution, teams can easily analyze how and why people engage, convert, and retain to improve their user experience.

Clicky

Clicky

Clicky Web Analytics gives bloggers and smaller web sites a more personal understanding of their visitors. Clicky has various features that helps stand it apart from the competition specifically Spy and RSS feeds that allow web site owners to get live information about their visitors.

Visual Website Optimizer

Visual Website Optimizer

Visual Website Optimizer is an easy to use A/B testing tool that allows marketing professionals to create different versions of their websites and landing pages using a point-and-click editor (no HTML knowledge needed!) and then see which version produces maximum conversion rate or sales

Plausible

Plausible

It is a lightweight and open-source website analytics tool. It doesn’t use cookies and is fully compliant with GDPR, CCPA and PECR.

Databricks

Databricks

Databricks Unified Analytics Platform, from the original creators of Apache Spark™, unifies data science and engineering across the Machine Learning lifecycle from data preparation to experimentation and deployment of ML applications.

userTrack

userTrack

userTrack is now called UXWizz. Get access to better insights, a faster dashboard and increase user privacy. It provides detailed visitor insights without relying on third-parties.

Quickmetrics

Quickmetrics

It is a service for collecting, analyzing and visualizing custom metrics. It can be used to track anything from signups to server response times. Sending events is super simple.

Matomo

Matomo

It is a web analytics platform designed to give you the conclusive insights with our complete range of features. You can also evaluate the full user-experience of your visitor’s behaviour with its Conversion Optimization features, including Heatmaps, Sessions Recordings, Funnels, Goals, Form Analytics and A/B Testing.

Maze

Maze

Maze empowers product and marketing teams to test anything from prototypes to copy, or round up user feedback—all in one place. Rapidly collect user insights across teams and create better user experiences, together.

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