I hiiiighly recommend Segment. It's so incredibly fast an easy for a front-end developer to add - you can literally have it implemented in ~15 mins, and then you just tag the events you want to track, push the data to whatever tool you want.

One of the awesome things is that you can implement other tools (e.g. Intercom) through Segment with no additional coding - just add them in the Segment console. I use Mixpanel for product analytics, and Segment has flawlessly managed the data at a tiny cost.

Please don't do AEM - they're behind on features and cost more. I can't comment on Tealium but I've heard good things.

As for explaining DMP and CDP, I'd tell them that one is a generic term for how you manage your company's data broadly, and will consist of multiple ETL tools (usually this is term is used in relation to just marketing). CDP, because it's a much more narrow subset, provides specialised, simplified tooling that focuses on the way users interact with your software product. As a BI leader, I would recommend leadership start with something smaller like CDP, demonstrate success, then expand and build out your DMP over time.

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