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  1. Stackups
  2. Business Tools
  3. Marketing Automation
  4. Marketing Automation
  5. ActiveCampaign vs Marketo

ActiveCampaign vs Marketo

OverviewComparisonAlternatives

Overview

Marketo
Marketo
Stacks1.7K
Followers369
Votes16
ActiveCampaign
ActiveCampaign
Stacks228
Followers196
Votes1

ActiveCampaign vs Marketo: What are the differences?

ActiveCampaign: Sales and marketing automation platform. Recognized as the leader in the marketing and sales automation for small businesses, ActiveCampaign helps over 70k growing businesses meaningfully connect and engage with their customers with personalized, intelligence-driven messages; Marketo: Helping marketers master the art and science of digital marketing. Marketing automation, social campaigns, inbound marketing, sales apps, ROI reporting - all in one place.

ActiveCampaign and Marketo can be primarily classified as "Marketing Automation" tools.

Some of the features offered by ActiveCampaign are:

  • Contact management
  • Drag and Drop email designer
  • Conversations

On the other hand, Marketo provides the following key features:

  • Email- Build relationships with highly personalized email and nurture campaigns
  • Automation- Do more with less by automating marketing and sales activities
  • Inbound- Attract more prospects through engaging content and SEO/SEM optimization

According to the StackShare community, Marketo has a broader approval, being mentioned in 793 company stacks & 29 developers stacks; compared to ActiveCampaign, which is listed in 11 company stacks and 4 developer stacks.

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Detailed Comparison

Marketo
Marketo
ActiveCampaign
ActiveCampaign

Marketing automation, social campaigns, inbound marketing, sales apps, ROI reporting - all in one place.

Recognized as the leader in the marketing and sales automation for small businesses, ActiveCampaign helps over 70k growing businesses meaningfully connect and engage with their customers with personalized, intelligence-driven messages.

Email- Build relationships with highly personalized email and nurture campaigns;Automation- Do more with less by automating marketing and sales activities;Inbound- Attract more prospects through engaging content and SEO/SEM optimization;Social- Amplify reach across all channels with integrated social sharing, engagement and promotion;Lead Management- Acquire, segment, score, nurture and recycle leads - pass them to sales when they’re win-ready;Events- Completely automate marketing programs for webinars and tradeshows;Landing Pages & Forms- Create landing pages and forms, rich with social elements, using simple drag-and-drop;Sales Intelligence- Improve sales effectiveness through real-time lead intelligence delivered through the CRM;Analytics- Clearly demostrate ROI of marketing programs through highly visual closed-loop reporting
Contact management;Drag and Drop email designer;Conversations;Marketing Automation;Detailed Campaign Reporting;Social Media Integrations, and many 3rd party integrations;CRM;Email Marketing;Facebook Audience Integration;SMS Marketing;Webhooks;Campaigns;Segments;Deliverability
Statistics
Stacks
1.7K
Stacks
228
Followers
369
Followers
196
Votes
16
Votes
1
Pros & Cons
Pros
  • 10
    Salesforce.com integration
  • 6
    Complex automation
Pros
  • 1
    Support
  • 0
    Advanced flow builder
Integrations
Twilio
Twilio
Optimizely
Optimizely
Trello
Trello
Slack
Slack
Segment
Segment
Salesforce Sales Cloud
Salesforce Sales Cloud
Shopify
Shopify
Google Tag Manager
Google Tag Manager
Unbounce
Unbounce
Wistia
Wistia
Dropbox
Dropbox
WordPress
WordPress
Zapier
Zapier
Shopify
Shopify
Salesforce Sales Cloud
Salesforce Sales Cloud
Zendesk
Zendesk
G Suite
G Suite
Zoho CRM
Zoho CRM
Aviary
Aviary
Unbounce
Unbounce

What are some alternatives to Marketo, ActiveCampaign?

HubSpot

HubSpot

Attract, convert, close and delight customers with HubSpot’s complete set of marketing tools. HubSpot all-in-one marketing software helps more than 12,000 companies in 56 countries attract leads and convert them into customers.

User

User

It is the solution for big and small businesses. All modern email marketing features and more. It recognizes users from your email campaigns and in this way, each user is automatically logged to chat.

Leadmi

Leadmi

Leadmi.io is a new age marketing automation platform which enables businesses to manage social media platforms and generate highly accurate leads leveraging social media activity and buyer persona. 

SendinBlue

SendinBlue

It is a digital marketing toolbox that's built to scale and adapt with you as you grow. You can save time and boost performance by automating your segmentation and marketing messages.

Mautic

Mautic

It is an open marketing software platform that provides you with the greatest level of integration and deep audience intelligence, enabling you to make more meaningful customer connections. It Connects all your digital properties & channels into a seamless customer experience.

erxes

erxes

It helps you attract and engage more customers while giving you high lead conversion. With erxes, all your marketing, sales and customer service tools are merged into one platform for greater output. Replace Hubspot with the mission and community-driven ecosystem. erxes replaces 3-5 apps that all charge tier features, contact size, and limited use.

Publish Relay

Publish Relay

PublishRelay automatically syncs your WordPress posts to Medium while preserving canonical links so your original site keeps full SEO credit. It runs in the background after setup, keeping formatting intact for headings, images, and code blocks. Built for writers and teams who want distribution without manual copy-paste or SEO risk.

SocialEdge

SocialEdge

Aus Bühl verbessert dein Google-Maps-Ranking automatisch. Ein echtes Team, keine Agentur – wir arbeiten im Hintergrund, während du dich auf dein Geschäft konzentrierst.

Fragmatic

Fragmatic

Fragmatic is an AI-assisted web-personalization platform that turns visitor data into real-time experiences—measurable, explainable, and marketer-controlled

FB Group Bulk Poster

FB Group Bulk Poster

FB Group Bulk Poster lets you post to multiple Facebook groups at once, schedule content, automate group workflows, and use Spintax variations. A fast, lightweight Chrome extension used by marketers, business owners, and creators to save hours every day.

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