I'd like to share my experience for a similar use case.

A couple of months back I was in a similar place while facing some similar set of challenges within our SEO and Content Team. We were working with WordPress at that moment and for some parts - we still do. While WordPress is a very fast, intuitive and comprehensive tool to power static pages, it's not ideal for: 1. The content team as it requires some level of technical skills 2. Code reusability perspective - impacts performance in a longer run 3. Performance and user experience can easily go for a toss considering content team may not be diligent with everything outside the scope of the content

While evaluating we were looking at these key criterias: 1. SEO, Performance and UX 2. Ease of use for Content Team, developer independence 3. Learning Curve for devs and more importantly content creators 4. Support for complex design cases 5. Cost

Being part of a small org on a tight budget our natural inclination was for open-source solution, Strapi, and so we gave it a go for a smaller project before jumping the marketing wagon.

Strapi is a great tool, easy to learn and pick up. You get most of the design use cases out of the box baked for you. It's a Node.js service so you'll need to manage the service (meaning you'll have to handle monitoring, logging, cdn, auth, etc) and DB - which requires quiet some dev bandwidth. Now Strapi is still very young in term of DB migrations (not a seamless deployment yet - no schema diffing mechanism), setting up different environments required effort and you can do content modeling only in development environment (the db migrations complexity) - which becomes really critical when you want devs, design and content to collaborate simultaneously and don't want repeated work for modeling. Over a 5-6 weeks of use we realised that more and more dev bandwidth is required to do progressive addition of new content and hence we did another PoC with contentful.

Comparing this with contentful - which is a managed service, comes with inbuilt environment and preview setup, gives on-the-fly content modeling (replacing all the dev bandwidth dependency for managing migrations, cdn, auth, service, etc) gives a huge advantage of speed and developer independence at a very moderate price. Plus, the UI is very intuitive (taking some concepts from Tag Manager).

Few other thing to highlight: - Both Strapi and Contentful have plugins for common tooling. - Both the dashboard supports custom data type and UI extensions. I found Contentful UI extensions much more easier to implement. - Contentful has only US based availablility zone. Simple in-memory caching can be used to improve costing and SLA.

Hope this helps!

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