AB Tasty vs Optimizely: What are the differences?

Key differences between AB Tasty and Optimizely

1. Pricing model: AB Tasty offers a flexible pricing model based on the client's needs, while Optimizely provides a fixed pricing structure, which may not be suitable for all budgets or businesses. This allows AB Tasty to cater to different business sizes and provide customized plans, while Optimizely may be more suitable for larger enterprises with higher budgets.

2. Code-level access: AB Tasty allows users to access and modify the code directly, giving more control and flexibility for implementing experiments and personalization. On the other hand, Optimizely has a visual editor that simplifies the process but limits the customization options for users who want to make code-level changes.

3. Platform compatibility: AB Tasty supports a wide range of platforms, including websites, mobile apps, and single-page applications (SPAs), providing flexibility in experimentation and personalization. In contrast, Optimizely primarily focuses on website optimization and may have limited support for other platforms such as mobile apps or SPAs.

4. Integration capabilities: AB Tasty offers extensive integration capabilities, allowing seamless integration with various third-party tools and services, including analytics, CRM, and marketing platforms. In comparison, Optimizely has a narrower range of integrations available, which may limit the ability to leverage existing tools in the optimization process.

5. Targeting and segmentation options: AB Tasty provides advanced targeting and segmentation options, allowing users to create customized visitor segments based on various criteria, such as user behavior, demographics, or custom variables. Optimizely also provides targeting capabilities, but the options may be more limited, especially in the lower-priced plans.

6. Advanced personalization features: AB Tasty offers advanced personalization features such as dynamic content customization, geolocation targeting, and weather-based targeting. These features enable businesses to deliver more relevant and personalized experiences to their visitors. While Optimizely provides some personalization capabilities, AB Tasty has a wider range of advanced personalization options available.

In summary, AB Tasty offers a flexible pricing model, code-level access, broader platform compatibility, extensive integration capabilities, advanced targeting and segmentation options, and advanced personalization features compared to Optimizely.