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  5. Amplitude vs CleverTap vs Mixpanel

Amplitude vs CleverTap vs Mixpanel

OverviewDecisionsComparisonAlternatives

Overview

Mixpanel
Mixpanel
Stacks7.0K
Followers3.7K
Votes438
Amplitude
Amplitude
Stacks893
Followers701
Votes36
CleverTap
CleverTap
Stacks92
Followers128
Votes25

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Advice on Mixpanel, Amplitude, CleverTap

Ben
Ben

Chief Product Officer at goLance

Aug 22, 2020

Needs advice

I am trying to decide on a solution to better track our user data. We need to track which google ads are leading to signups, and which signups are performing various actions on the site. We then need to visualize this data in various ways. We also need to run A/B tests on features and content, to track which ones lead to the most paid conversions.

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Comments

Detailed Comparison

Mixpanel
Mixpanel
Amplitude
Amplitude
CleverTap
CleverTap

Mixpanel helps companies build better products through data. With our powerful, self-serve product analytics solution, teams can easily analyze how and why people engage, convert, and retain to improve their user experience.

Amplitude provides scalable mobile analytics that helps companies leverage data to create explosive user growth. Anyone in the company can use Amplitude to pinpoint the most valuable behavioral patterns within hours.

We help over 3500 brands, including Jio, Cleartrip, BookMyShow, Curiosity, McDonalds, Sony, DC Comics, and Denver Broncos understand app behavior, and make their marketing data-driven.

Interactive reports to answer more product questions; Team dashboards & alerts for better visibility into how the things you ship move the numbers that matter; Limitless segmentation to analyze why metrics change; Group analytics to calculate metrics at the account or company level; Scalable infrastructure; 50+ Data integrations to connect your stack; Data governance to keep data clean and usable; Security & privacy compliance to keep customer data safe
Real-time user analytics, including funnels, retention, flexible user segmentation, and revenue analysis.; Microscope: Explore the user behavior behind any data point. Compare the behavior of engaged vs. churned users.; Growth Discovery Engine: Identify behaviors that are predictive of retention or conversion and drive explosive user growth.; Direct SQL Access via Amazon Redshift: Get access to all of your raw data with zero work on your end.
Funnels;Retention Cohorts;Attribution;App Uninstalls;Rich User Profiles;Push Notifications; In-App Notifications; Facebook Remarketing; Email Messages;Web Notifications;Triggered & Scheduled Campaigns;Clever Campaigns
Statistics
Stacks
7.0K
Stacks
893
Stacks
92
Followers
3.7K
Followers
701
Followers
128
Votes
438
Votes
36
Votes
25
Pros & Cons
Pros
  • 144
    Great visualization ui
  • 108
    Easy integration
  • 78
    Great funnel funcionality
  • 58
    Free
  • 22
    A wide range of tools
Cons
  • 2
    Paid plans can get expensive
  • 2
    Messaging (notification, email) features are weak
  • 1
    Limited dashboard capabilities
Pros
  • 11
    Great for product managers
  • 9
    Easy setup
  • 6
    Efficient analysis
  • 2
    Behavioral cohorts
  • 2
    Chart edits get their own URLs
Cons
  • 4
    Super expensive once you're past the free plan
Pros
  • 6
    Great real time analytics and engagement tool
  • 3
    Custom events and profiles
  • 3
    Beautiful inapp notifications
  • 3
    Powerful user segments
  • 3
    Real-time insights and analytics
Cons
  • 1
    Too expensive
Integrations
Happyfox
Happyfox
Help Scout
Help Scout
Zendesk
Zendesk
Forest
Forest
FullStory
FullStory
Segment
Segment
Marketo
Marketo
Fivetran
Fivetran
Intercom
Intercom
Meya
Meya
Looker
Looker
Segment
Segment
Urban Airship
Urban Airship
Amazon Redshift
Amazon Redshift
Mode
Mode
Optimizely
Optimizely
Periscope
Periscope
No integrations available

What are some alternatives to Mixpanel, Amplitude, CleverTap?

Google Analytics

Google Analytics

Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.

Piwik

Piwik

Matomo (formerly Piwik) is a full-featured PHP MySQL software program that you download and install on your own webserver. At the end of the five-minute installation process, you will be given a JavaScript code.

Clicky

Clicky

Clicky Web Analytics gives bloggers and smaller web sites a more personal understanding of their visitors. Clicky has various features that helps stand it apart from the competition specifically Spy and RSS feeds that allow web site owners to get live information about their visitors.

Countly

Countly

Countly is a product analytics solution and innovation enabler that helps organizations track product performance and user journey and behavior across mobile, web, and desktop applications.

Plausible

Plausible

It is a lightweight and open-source website analytics tool. It doesn’t use cookies and is fully compliant with GDPR, CCPA and PECR.

Databricks

Databricks

Databricks Unified Analytics Platform, from the original creators of Apache Spark™, unifies data science and engineering across the Machine Learning lifecycle from data preparation to experimentation and deployment of ML applications.

userTrack

userTrack

userTrack is now called UXWizz. Get access to better insights, a faster dashboard and increase user privacy. It provides detailed visitor insights without relying on third-parties.

Quickmetrics

Quickmetrics

It is a service for collecting, analyzing and visualizing custom metrics. It can be used to track anything from signups to server response times. Sending events is super simple.

Matomo

Matomo

It is a web analytics platform designed to give you the conclusive insights with our complete range of features. You can also evaluate the full user-experience of your visitor’s behaviour with its Conversion Optimization features, including Heatmaps, Sessions Recordings, Funnels, Goals, Form Analytics and A/B Testing.

Flurry

Flurry

More companies trust Flurry Analytics to understand how consumers interact with their mobile applications than all other app analytics providers combined. Over 80,000 companies use Flurry Analytics in more than 230,000 applications to measure audience reach, engagement, retention, conversions, revenue and more.

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