Overview

Google Analytics

Stacks129.1K

Followers50.7K

Votes5.1K

Amplitude

Stacks899

Followers701

Votes36

Amplitude vs Google Analytics: What are the differences?

Key Differences between Amplitude and Google Analytics

Amplitude and Google Analytics are both powerful analytics tools used by businesses to gain insights into user behavior and improve their online presence. However, there are several key differences that set them apart:

Data Collection Method: Amplitude focuses on event-based tracking, allowing businesses to track specific user actions, such as clicks, sign-ups, or purchases. On the other hand, Google Analytics primarily uses pageview-based tracking, providing a broader view of user activity on a website.
Real-time Analytics: Amplitude offers real-time analytics, allowing businesses to monitor user behavior instantly and make data-driven decisions in real-time. Google Analytics provides near real-time data, but there may be a delay of a few hours before data is updated.
User Segmentation and Cohort Analysis: Amplitude provides more advanced user segmentation capabilities, enabling businesses to analyze specific segments or cohorts of users based on various criteria, such as user demographics, behaviors, or user actions. Google Analytics also offers segmentation, but it may not be as flexible or granular as Amplitude.
Funnel Analysis: While both tools offer funnel analysis, Amplitude provides more in-depth funnel visualization and analysis features, allowing businesses to optimize their conversion funnels and identify bottlenecks in the user journey more effectively.
Data Retention: Amplitude retains raw event data for a longer period compared to Google Analytics. While Google Analytics retains data for 26 months, Amplitude retains raw data for years, providing businesses with the ability to perform historical analysis and compare data over extended periods.
Pricing Model: The pricing models of Amplitude and Google Analytics differ significantly. Amplitude offers a tiered pricing model based on the volume of events tracked, making it more suitable for businesses with a higher volume of events. On the other hand, Google Analytics is free to use for most businesses, with a premium version (Google Analytics 360) available for enterprise-level organizations.

In Summary, Amplitude provides more advanced event-based tracking, real-time analytics, and flexible user segmentation capabilities, while Google Analytics offers broader pageview-based tracking, near real-time data, and a free version suitable for most businesses.

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Advice on Google Analytics, Amplitude

Tony

CEO at InsightWhale

Sep 1, 2020

Review

Another option you might consider is Google Analytics App+Web.

It is a new type of Google Analytics property which is event-based (like Amplitude and Mixpanel). In App+Web you can collect exactly the same data and in the same format as the other 2 tools mentioned.

The great things about it are:

it is free
there is a free integration with BigQuery (though you'll need to pay for BigQuery, but for most SmB's it is peanuts - $5-30 a month)

Not so great:

reporting side is pretty buggy (App+Web is very new).

So if you are ok building your reporting in something like Google Data Studio, App+Web will be a great option. Your data analyst will especially be happy to have all the data in SQL format (BigQuery).

If you choose App+Web, then you can use Google Optimize (also free) as an A/B testing solution.

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Detailed Comparison

Google Analytics	Amplitude
Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.	Amplitude provides scalable mobile analytics that helps companies leverage data to create explosive user growth. Anyone in the company can use Amplitude to pinpoint the most valuable behavioral patterns within hours.
Analysis Tools- Google Analytics is built on a powerful, easy to use, reporting platform, so you can decide what data you want to view and customize your reports, with just a few clicks.;Content Analytics- Content reports help you understand which parts of your website are performing well, which pages are most popular so you can create a better experience for your customers.;Social Analytics- The web is a social place and Google Analytics measures success of your social media programs. You can analyze how visitors interact with sharing features on your site (like the Google +1 button) and engage with your content across social platforms.;Mobile Analytics- Google Analytics helps you measure the impact of mobile on your business. Additionally, if you build mobile apps Google Analytics offers Software Development Kits for iOS and Android so you can measure how people use your app.;Conversion Analytics- Find out how many customers you're attracting, how much you're selling and how users are engaging with your site with Google Analytics' range of analysis features.;Advertising Analytics- Make the most of your advertising by learning how well your social, mobile, search and display ads are working. Link your website activity to your marketing campaigns to get the complete picture and improve your advertising performance.	Real-time user analytics, including funnels, retention, flexible user segmentation, and revenue analysis.; Microscope: Explore the user behavior behind any data point. Compare the behavior of engaged vs. churned users.; Growth Discovery Engine: Identify behaviors that are predictive of retention or conversion and drive explosive user growth.; Direct SQL Access via Amazon Redshift: Get access to all of your raw data with zero work on your end.
Statistics
Stacks 129.1K	Stacks 899
Followers 50.7K	Followers 701
Votes 5.1K	Votes 36
Pros & Cons
Pros 1483 Free 927 Easy setup 891 Data visualization 698 Real-time stats 406 Comprehensive feature set Cons 11 Confusing UX/UI 8 Super complex 6 Very hard to build out funnels 4 Poor web performance metrics 3 Very easy to confuse the user of the analytics	Pros 11 Great for product managers 8 Easy setup 6 Efficient analysis 2 Chart edits get their own URLs 2 Behavioral cohorts Cons 4 Super expensive once you're past the free plan
Integrations
Mad Mimi Hipmob Visual Website Optimizer Squarespace ClickTale CloudFlare Segment Optimizely FreshDesk SnapEngage	Looker Segment Urban Airship Amazon Redshift Mode Optimizely Periscope

What are some alternatives to Google Analytics, Amplitude?

Mixpanel

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Piwik

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Clicky

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CleverTap

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Countly

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Plausible

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Databricks

Databricks Unified Analytics Platform, from the original creators of Apache Spark™, unifies data science and engineering across the Machine Learning lifecycle from data preparation to experimentation and deployment of ML applications.

userTrack

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Quickmetrics

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Matomo

It is a web analytics platform designed to give you the conclusive insights with our complete range of features. You can also evaluate the full user-experience of your visitor’s behaviour with its Conversion Optimization features, including Heatmaps, Sessions Recordings, Funnels, Goals, Form Analytics and A/B Testing.