Amplitude vs Google Analytics

Amplitude

564
327
+ 1
30
Google Analytics

97.5K
23.3K
+ 1
5K
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Amplitude vs Google Analytics: What are the differences?

Developers describe Amplitude as "User analytics to fuel explosive user growth". Amplitude provides scalable mobile analytics that helps companies leverage data to create explosive user growth. Anyone in the company can use Amplitude to pinpoint the most valuable behavioral patterns within hours. On the other hand, Google Analytics is detailed as "Enterprise-class web analytics". Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.

Amplitude belongs to "Mobile Analytics" category of the tech stack, while Google Analytics can be primarily classified under "General Analytics".

Some of the features offered by Amplitude are:

  • Real-time user analytics, including funnels, retention, flexible user segmentation, and revenue analysis.
  • Microscope: Explore the user behavior behind any data point. Compare the behavior of engaged vs. churned users.
  • Growth Discovery Engine: Identify behaviors that are predictive of retention or conversion and drive explosive user growth.

On the other hand, Google Analytics provides the following key features:

  • Analysis Tools- Google Analytics is built on a powerful, easy to use, reporting platform, so you can decide what data you want to view and customize your reports, with just a few clicks.
  • Content Analytics- Content reports help you understand which parts of your website are performing well, which pages are most popular so you can create a better experience for your customers.
  • Social Analytics- The web is a social place and Google Analytics measures success of your social media programs. You can analyze how visitors interact with sharing features on your site (like the Google +1 button) and engage with your content across social platforms.

"Great for product managers" is the top reason why over 5 developers like Amplitude, while over 1476 developers mention "Free" as the leading cause for choosing Google Analytics.

According to the StackShare community, Google Analytics has a broader approval, being mentioned in 15336 company stacks & 2438 developers stacks; compared to Amplitude, which is listed in 111 company stacks and 19 developer stacks.

Pros of Amplitude
Pros of Google Analytics

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Cons of Amplitude
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What is Amplitude?

Amplitude provides scalable mobile analytics that helps companies leverage data to create explosive user growth. Anyone in the company can use Amplitude to pinpoint the most valuable behavioral patterns within hours.

What is Google Analytics?

Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.
What companies use Amplitude?
What companies use Google Analytics?

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What tools integrate with Amplitude?
What tools integrate with Google Analytics?

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What are some alternatives to Amplitude and Google Analytics?
Mixpanel
Mixpanel is an advanced analytics service that helps improve web and mobile applications by tracking how users interact & engage with them.
Flurry
More companies trust Flurry Analytics to understand how consumers interact with their mobile applications than all other app analytics providers combined. Over 80,000 companies use Flurry Analytics in more than 230,000 applications to measure audience reach, engagement, retention, conversions, revenue and more.
CleverTap
We help over 3500 brands, including Jio, Cleartrip, BookMyShow, Curiosity, McDonalds, Sony, DC Comics, and Denver Broncos understand app behavior, and make their marketing data-driven.
Countly
Countly is the only open source mobile analytics tools with a wide set of features, including real-time update, multi-platform support, scalable infrastructure and a non-prohibitive license.
Localytics
Localytics provides app analytics and app marketing for the mobile market, similar to companies such as Flurry and Adobe.
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Interest over time
How much does Amplitude cost?
How much does Google Analytics cost?