Amplitude vs Google Analytics

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Amplitude

700
503
+ 1
32
Google Analytics

112.2K
36.6K
+ 1
5K
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Amplitude vs Google Analytics: What are the differences?

Developers describe Amplitude as "User analytics to fuel explosive user growth". Amplitude provides scalable mobile analytics that helps companies leverage data to create explosive user growth. Anyone in the company can use Amplitude to pinpoint the most valuable behavioral patterns within hours. On the other hand, Google Analytics is detailed as "Enterprise-class web analytics". Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.

Amplitude belongs to "Mobile Analytics" category of the tech stack, while Google Analytics can be primarily classified under "General Analytics".

Some of the features offered by Amplitude are:

  • Real-time user analytics, including funnels, retention, flexible user segmentation, and revenue analysis.
  • Microscope: Explore the user behavior behind any data point. Compare the behavior of engaged vs. churned users.
  • Growth Discovery Engine: Identify behaviors that are predictive of retention or conversion and drive explosive user growth.

On the other hand, Google Analytics provides the following key features:

  • Analysis Tools- Google Analytics is built on a powerful, easy to use, reporting platform, so you can decide what data you want to view and customize your reports, with just a few clicks.
  • Content Analytics- Content reports help you understand which parts of your website are performing well, which pages are most popular so you can create a better experience for your customers.
  • Social Analytics- The web is a social place and Google Analytics measures success of your social media programs. You can analyze how visitors interact with sharing features on your site (like the Google +1 button) and engage with your content across social platforms.

"Great for product managers" is the top reason why over 5 developers like Amplitude, while over 1476 developers mention "Free" as the leading cause for choosing Google Analytics.

According to the StackShare community, Google Analytics has a broader approval, being mentioned in 15336 company stacks & 2438 developers stacks; compared to Amplitude, which is listed in 111 company stacks and 19 developer stacks.

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Pros of Amplitude
Pros of Google Analytics
  • 9
    Great for product managers
  • 7
    Easy setup
  • 6
    Efficient analysis
  • 2
    Free for up to 10M user actions per month
  • 2
    Event streams for individual users
  • 2
    Chart edits get their own URLs
  • 1
    Engagement Matrix is super helpful
  • 1
    Fast
  • 1
    Behavioral cohorts
  • 1
    Great UI
  • 1.5K
    Free
  • 925
    Easy setup
  • 888
    Data visualization
  • 696
    Real-time stats
  • 403
    Comprehensive feature set
  • 180
    Goals tracking
  • 154
    Powerful funnel conversion reporting
  • 137
    Customizable reports
  • 83
    Custom events try
  • 53
    Elastic api
  • 13
    Updated regulary
  • 8
    Interactive Documentation
  • 3
    Google play
  • 2
    Advanced ecommerce
  • 2
    Industry Standard
  • 2
    Walkman music video playlist
  • 1
    Medium / Channel data split
  • 1
    Financial Management Challenges -2015h
  • 1
    Lifesaver
  • 1
    Easy to integrate

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Cons of Amplitude
Cons of Google Analytics
  • 4
    Super expensive once you're past the free plan
  • 9
    Confusing UX/UI
  • 6
    Super complex
  • 5
    Very hard to build out funnels
  • 3
    Poor web performance metrics
  • 2
    Very easy to confuse the user of the analytics
  • 2
    Time spent on page isn't accurate out of the box

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What is Amplitude?

Amplitude provides scalable mobile analytics that helps companies leverage data to create explosive user growth. Anyone in the company can use Amplitude to pinpoint the most valuable behavioral patterns within hours.

What is Google Analytics?

Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.

Need advice about which tool to choose?Ask the StackShare community!

What companies use Amplitude?
What companies use Google Analytics?
See which teams inside your own company are using Amplitude or Google Analytics.
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What tools integrate with Amplitude?
What tools integrate with Google Analytics?

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Blog Posts

Jul 2 2019 at 9:34PM

Segment

Google AnalyticsAmazon S3New Relic+25
10
5885
GitHubPythonNode.js+47
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GitHubGitDocker+34
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GitHubGitSlack+30
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15541
What are some alternatives to Amplitude and Google Analytics?
Mixpanel
Mixpanel helps companies build better products through data. With our powerful, self-serve product analytics solution, teams can easily analyze how and why people engage, convert, and retain to improve their user experience.
Flurry
More companies trust Flurry Analytics to understand how consumers interact with their mobile applications than all other app analytics providers combined. Over 80,000 companies use Flurry Analytics in more than 230,000 applications to measure audience reach, engagement, retention, conversions, revenue and more.
CleverTap
We help over 3500 brands, including Jio, Cleartrip, BookMyShow, Curiosity, McDonalds, Sony, DC Comics, and Denver Broncos understand app behavior, and make their marketing data-driven.
Countly
Countly is a product analytics solution and innovation enabler that helps organizations track product performance and user journey and behavior across mobile, web, and desktop applications.
Localytics
Localytics provides app analytics and app marketing for the mobile market, similar to companies such as Flurry and Adobe.
See all alternatives