Amplitude vs Google Analytics

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Amplitude

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697
+ 1
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Google Analytics

127.3K
49.4K
+ 1
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Amplitude vs Google Analytics: What are the differences?

Key Differences between Amplitude and Google Analytics

Amplitude and Google Analytics are both powerful analytics tools used by businesses to gain insights into user behavior and improve their online presence. However, there are several key differences that set them apart:

  1. Data Collection Method: Amplitude focuses on event-based tracking, allowing businesses to track specific user actions, such as clicks, sign-ups, or purchases. On the other hand, Google Analytics primarily uses pageview-based tracking, providing a broader view of user activity on a website.

  2. Real-time Analytics: Amplitude offers real-time analytics, allowing businesses to monitor user behavior instantly and make data-driven decisions in real-time. Google Analytics provides near real-time data, but there may be a delay of a few hours before data is updated.

  3. User Segmentation and Cohort Analysis: Amplitude provides more advanced user segmentation capabilities, enabling businesses to analyze specific segments or cohorts of users based on various criteria, such as user demographics, behaviors, or user actions. Google Analytics also offers segmentation, but it may not be as flexible or granular as Amplitude.

  4. Funnel Analysis: While both tools offer funnel analysis, Amplitude provides more in-depth funnel visualization and analysis features, allowing businesses to optimize their conversion funnels and identify bottlenecks in the user journey more effectively.

  5. Data Retention: Amplitude retains raw event data for a longer period compared to Google Analytics. While Google Analytics retains data for 26 months, Amplitude retains raw data for years, providing businesses with the ability to perform historical analysis and compare data over extended periods.

  6. Pricing Model: The pricing models of Amplitude and Google Analytics differ significantly. Amplitude offers a tiered pricing model based on the volume of events tracked, making it more suitable for businesses with a higher volume of events. On the other hand, Google Analytics is free to use for most businesses, with a premium version (Google Analytics 360) available for enterprise-level organizations.

In Summary, Amplitude provides more advanced event-based tracking, real-time analytics, and flexible user segmentation capabilities, while Google Analytics offers broader pageview-based tracking, near real-time data, and a free version suitable for most businesses.

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Pros of Amplitude
Pros of Google Analytics
  • 11
    Great for product managers
  • 8
    Easy setup
  • 6
    Efficient analysis
  • 2
    Behavioral cohorts
  • 2
    Event streams for individual users
  • 2
    Chart edits get their own URLs
  • 2
    Free for up to 10M user actions per month
  • 1
    Fast
  • 1
    Great UI
  • 1
    Engagement Matrix is super helpful
  • 1.5K
    Free
  • 927
    Easy setup
  • 891
    Data visualization
  • 698
    Real-time stats
  • 406
    Comprehensive feature set
  • 182
    Goals tracking
  • 155
    Powerful funnel conversion reporting
  • 139
    Customizable reports
  • 83
    Custom events try
  • 53
    Elastic api
  • 15
    Updated regulary
  • 8
    Interactive Documentation
  • 4
    Google play
  • 3
    Walkman music video playlist
  • 3
    Industry Standard
  • 3
    Advanced ecommerce
  • 2
    Irina
  • 2
    Easy to integrate
  • 2
    Financial Management Challenges -2015h
  • 2
    Medium / Channel data split
  • 2
    Lifesaver

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Cons of Amplitude
Cons of Google Analytics
  • 4
    Super expensive once you're past the free plan
  • 11
    Confusing UX/UI
  • 8
    Super complex
  • 6
    Very hard to build out funnels
  • 4
    Poor web performance metrics
  • 3
    Very easy to confuse the user of the analytics
  • 2
    Time spent on page isn't accurate out of the box

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What is Amplitude?

Amplitude provides scalable mobile analytics that helps companies leverage data to create explosive user growth. Anyone in the company can use Amplitude to pinpoint the most valuable behavioral patterns within hours.

What is Google Analytics?

Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.

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What companies use Amplitude?
What companies use Google Analytics?
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What tools integrate with Amplitude?
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Blog Posts

Jul 2 2019 at 9:34PM

Segment

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