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ClickTale vs Mouseflow: What are the differences?
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1. **Pricing Model**: ClickTale uses a subscription-based pricing model, whereas Mouseflow offers both a subscription-based and pay as you go model. This difference can be crucial for businesses with varying needs and budgets.
2. **Recording Limit**: ClickTale limits the number of recordings based on the subscription plan, while Mouseflow provides unlimited recordings for all its pricing tiers. This can greatly impact usability for data analysis and insights.
3. **Heatmap Customization**: ClickTale offers more customization options for heatmaps, allowing users to tailor the visual representation of data to their specific needs. In contrast, Mouseflow's heatmap customization options are more limited.
4. **Session Replay Features**: ClickTale provides advanced session replay features like form analytics and conversion funnels, whereas Mouseflow has a more streamlined session replay process without as many additional features.
5. **Integration Capabilities**: ClickTale offers integrations with a wider range of third-party tools and platforms, providing more versatility for users. Mouseflow, on the other hand, has fewer integrations available.
6. **Customer Support**: ClickTale is known for its comprehensive customer support, including onboarding assistance and dedicated account managers, while Mouseflow offers more limited support options such as email and chat.
In Summary, ClickTale and Mouseflow differ in pricing models, recording limits, heatmap customization, session replay features, integration capabilities, and customer support.
Go with Hotjar or Clicktale, they're the best in the business. You've got to keep in mind that heatmaps will always be a sample of a population. Unless you're paying a massive premium they aren't tracking literally every click on a page.
Heatmaps are pretty useless on their own, but paired with digital analytics, user research, etc they can provide some serious value.
For example, let's say you've got a massive visitor drop-off on your shipping details page and you're trying to figure out why. Heatmaps are a great way to contextualize the problem. You'd be able to see A.) Which form fields are being clicked least often B.) where people stop scrolling on a page (if your program has scroll tracking) C.) If users are clicking off the page to go do other things.
You can do a lot with that information like:
Run an AB Test that reduces the amount of form fields to the screen depth most visitors reach
Remove the form fields that are filled in the least (removing major barriers)
Check your analytics to figure out how often visitors who click certain links from the shipping page go on to buy. If you find a particular link leads to less conversions on average, test removing it from the page completely.
These are just a few example of heat maps. I like integrating them with my AB Testing program and looking at the different ways users interact with content depending on changes in page layouts. You can gain some real insight here.
For instance, let's say I wanted to test whether a navigation with 10 options would convert more users than one with 5. So I run a test and the 5 options wins. Great. But what if it turns out that even though it lost, a very large number of people were clicking a certain part of the navigation in option 10 not included in option 5. Heatmaps would let me see that. Then I could run another test where I included the highly clicked menu button and one where I exclude it.
Good heatmapping programs also come with scroll tracking and use recording sessions as well. All very useful tools in analyzing how people interact with your website.
