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Customer.io vs Interakt: What are the differences?
Customer.io: Send email based on what people do (or don't do) on a web or mobile app. Send segmented newsletters without bugging developers. Change transactional emails without re-deploying your app. Create lifecycle emails to activate more customers; Interakt: CAPTURE, ENGAGE & RETAIN EVERYONE ON YOUR WEBSITE. It simplifies customer data analysis, marketing and support. Our integrated crm, email marketing, live chat, feedback and more allows you to capture, engage and retain your customers from one single dashboard.
Customer.io and Interakt can be primarily classified as "Engagement/Lifecycle Marketing" tools.
Some of the features offered by Customer.io are:
- Segment in real-time with up to date data from your app. Email people who have spent at least $100 but haven't been back in a month.
- Friendly editor lets anyone write emails
- No lists to manage and you won't have to ask developers to export data for you.
On the other hand, Interakt provides the following key features:
- Lead management
- User data and profiles
- Transactional emails
Pros of Customer.io
- Behavior based emails16
- Transactional emails11
- Newsletter to user base6